The Toolkit for Diabetes MSL Programs

Published by	Cutting Edge Information
Published	March, 2009	Product code	83722
Content info	102 Pages
Price	US $ 5995 PDF by E-mail (Single User License) US $ 18995 PDF by E-mail (Multi User License)

Introduction
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The Toolkit for Diabetes MSL Programs published by Cutting Edge Information in March, 2009. This report consists of 102 Pages and the price starts from US $ 5995.

Introduction

Abstract

Build a world-class diabetes MSL program

Currently, about 246 million people worldwide have diabetes; this number is expected to increase to 380 million by 2025, according to the International Diabetes Foundation. Such staggering figures solidify diabetes' position as a primary therapeutic area. They also indicate the value of medical science liaisons who are building relationships within the diabetes medical community. Today' s MSLs are key strategic drivers for product and overall company success. Perhaps your company plans to enter the market or maybe your diabetes MSL team needs an upgrade. In either case, The Toolkit for Diabetes MSL Programs provides clear, easy-to-access guidance on all aspects of diabetes MSL program management. The research focuses on these core areas:

MSL structure and staffing
MSL budgets
MSL responsibilities and activities metrics
KOL relationships and segmentation criteria
MSL qualifications and experience levels
KOL compensation

CEI has integrated its leading research in MSLs and thought leader management with a growing expertise in therapeutic areas to create a highly customized, data-driven report. You won' t find this information anywhere else! Use The Toolkit or Diabetes MSL Programs to strengthen your diabetes MSL team and improve the bottom line.

The report' s five chapters contain these metrics:

Chapter 1: Structures and Staffing

Average age of formal programs
Total MSL FTEs - companywide
Number of MSLs per diabetes program teams
MSL programs' organizational structures
MSL teams' alignment
Executive oversight of MSL programs
MSL department reporting relationships

Chapter 2: MSL Functions and Communications

MSL teams' involvement in the product lifecycle
Number of sales representatives
Number of brands supported per each MSL
MSLs' time dedicated to:
- Talking to doctors in the field
- Performing educational activities
- Researching clinical findings
- Speaking opportunities
- Providing information to managed care organizations
Frequency of MSL communications via e-mail, face-to-face visits and telephone.

Chapter 3: Targeting Diabetes Opinion Leader Segments

Number of KOL Relationships per MSL
Percentage of KOL relationships - for specialists, primary care providers, and allied health
Opinion leader selection factors
Segmentation criteria for endocrinology
Profiles for thought leaders in Tiers 1 through 5
Minimum and maximum consulting hourly rates for Type 1 and Type 2 diabetes thought leaders - broken down by company size (mid-sized and large) and by provider category
Average speaker fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size (mid-sized and large) and provider category
Average advisory panel fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size (mid-sized and large) and by provider category
Average author fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size (mid-sized and large) and by provider category