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E-Commerce for the Furniture Industry

Highlights of this Report

E-commerce sales of furniture, lighting, major appliances and furnishings increased more than five-fold over a ten-year period, reaching an estimated value of US$ 11,990 million in 2011. North America was the largest market providing 56% of the total in 2011, followed by Europe with 36% (up from 24% in 2000).In the categories considered the share of e-commerce sales of total sales (at retail prices) increased from 0.3% to 1.1% over the ten-year period.

E-commerce share on total sales is the highest for furnishings (tableware and kitchenware) worth 2.3% total furnishings retail sales. The same is true of residential lighting and major appliances but at a lower rate of 2% and 1.5%, respectively. E-commerce sales of furniture and related products (lighting fixtures, major appliances, furnishings) recorded +10% growth in 2010 and +8% in 2011 (preliminary). Growth in the e-commerce of furniture and related products is expected to continue in double digits in 2012 and 2013. In 100 pages, around 50 major e-commerce web sites are monitored, mostly active in United States and Europe. These sites are analyzed from different point of views: property (sites managed by furniture manufacturers, by retailers, web-only companies), logistics (with specific accent on mail-order companies), specialization (rugs, outdoor, bed&bath, lighting, cooking), market segment (luxury and mass market). Last but not least: a final chapter including tips on best practices. Among the monitored sites: Bellacor, Conforama, Cooking.com, Crate&Barrell, Herman Miller, Ikea, MattressUSA, Otto, Thegardengates.com, Wayfair, William-Sonoma...

Table of Contents

Research Field and Methodology

1. E-Commerce Overview

  • Global e-commerce sales (B2C), 2000 and 2011 according to geographical region. US$ billion and percentages

2. E-Commerce and The Furniture Market Worldwide

  • Worldwide sales and E-commerce sales of furniture-related goods
    • at retail prices, 2000 and 2011, according to category and according to geographical region

3. E-Commerce For The Furniture Sector: Activity Trend

  • Furniture and related products. E-commerce sales 2010, 2011 and forecasts 2012-2013
  • Growth in e-commerce sales in a sample of 20 furniture-related websites, 2010

4. United States

  • Top e-commerce furniture-related websites in the United States, 2010. US$ million and percentage growth
  • Top e-commerce furnishings websites in the United States by kind of product, 2010. Percentage estimates
  • Short Profiles of top furniture-related and furnishings e-commerce websites by type of product sold and by type of distribution channel
    • Office stationery; Mass merchandisers, home improvement, DIY; Department stores; Furniture as a whole; Retailer's owned furniture sites; E-furniture retailers; Bed and Bath; Mattresses; Office and contract furniture; Kitchen furniture and cooking; Rugs, carpets, floor; Specialty products; Upholstery; Lighting; Outdoor; Websites with limited access membership

5. Europe

  • Top furniture-related e-commerce websites in Europe, 2010. US$ million and percentage growth
  • Top e-commerce websites in Europe by kind of product, 2010. Percentage estimates
  • Short Profiles of top furniture-related and furnishings e-commerce websites by type of product sold and by type of distribution channel
    • From mail order to e-commerce; Department stores; Home improvement, DIY; Retailer's own furniture sites; E-furniture retailers; Upholstery; Upper-end furniture; Lighting; Household appliances; Manufacturers' e-commerce; Websites with limited access membership

6. Asia Pacific

  • Short Profiles of top furniture-related and furnishings e-commerce websites by type of product sold and by type of distribution channel
    • Mass markets; Luxury market; Websites with limited access membership

7. Conclusions

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