E-commerce sales of furniture, lighting, major appliances and furnishings
increased more than five-fold over a ten-year period, reaching an estimated
value of US$ 11,990 million in 2011. North America was the largest market
providing 56% of the total in 2011, followed by Europe with 36% (up from 24%
in 2000).In the categories considered the share of e-commerce sales of total
sales (at retail prices) increased from 0.3% to 1.1% over the ten-year period.
E-commerce share on total sales is the highest for furnishings (tableware and
kitchenware) worth 2.3% total furnishings retail sales. The same is true of
residential lighting and major appliances but at a lower rate of 2% and 1.5%,
respectively. E-commerce sales of furniture and related products (lighting
fixtures, major appliances, furnishings) recorded +10% growth in 2010 and +8%
in 2011 (preliminary). Growth in the e-commerce of furniture and related
products is expected to continue in double digits in 2012 and 2013. In 100
pages, around 50 major e-commerce web sites are monitored, mostly active in
United States and Europe. These sites are analyzed from different point of
views: property (sites managed by furniture manufacturers, by retailers,
web-only companies), logistics (with specific accent on mail-order companies),
specialization (rugs, outdoor, bed&bath, lighting, cooking), market segment
(luxury and mass market). Last but not least: a final chapter including tips
on best practices. Among the monitored sites: Bellacor, Conforama,
Cooking.com, Crate&Barrell, Herman Miller, Ikea, MattressUSA, Otto,
Thegardengates.com, Wayfair, William-Sonoma...
Table of Contents
Table of Contents
Research Field and Methodology
1. E-Commerce Overview
Global e-commerce sales (B2C), 2000 and 2011 according to geographical
region. US$ billion and percentages
2. E-Commerce and The Furniture Market Worldwide
Worldwide sales and E-commerce sales of furniture-related goods
at retail prices, 2000 and 2011, according to category and according to
geographical region
3. E-Commerce For The Furniture Sector: Activity Trend
Furniture and related products. E-commerce sales 2010, 2011 and forecasts
2012-2013
Growth in e-commerce sales in a sample of 20 furniture-related websites,
2010
4. United States
Top e-commerce furniture-related websites in the United States, 2010. US$
million and percentage growth
Top e-commerce furnishings websites in the United States by kind of
product, 2010. Percentage estimates
Short Profiles of top furniture-related and furnishings e-commerce
websites by type of product sold and by type of distribution channel
Office stationery; Mass merchandisers, home improvement, DIY; Department
stores; Furniture as a whole; Retailer's owned furniture sites; E-furniture
retailers; Bed and Bath; Mattresses; Office and contract furniture; Kitchen
furniture and cooking; Rugs, carpets, floor; Specialty products; Upholstery;
Lighting; Outdoor; Websites with limited access membership
5. Europe
Top furniture-related e-commerce websites in Europe, 2010. US$ million and
percentage growth
Top e-commerce websites in Europe by kind of product, 2010. Percentage
estimates
Short Profiles of top furniture-related and furnishings e-commerce
websites by type of product sold and by type of distribution channel
From mail order to e-commerce; Department stores; Home improvement, DIY;
Retailer's own furniture sites; E-furniture retailers; Upholstery; Upper-end
furniture; Lighting; Household appliances; Manufacturers' e-commerce;
Websites with limited access membership
6. Asia Pacific
Short Profiles of top furniture-related and furnishings e-commerce
websites by type of product sold and by type of distribution channel
Mass markets; Luxury market; Websites with limited access membership
7. Conclusions
E-commerce for the furniture industry published by Csil Centre for Industrial Studies in March 8, 2012. This report consists of 100 Pages and the price starts from US $ 2111.
