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E-Commerce for the Furniture Industry

This report analyzes the world e-commerce market for furniture.

The estimated size of the global e-commerce market for furniture and a breakdown by macro-regions are provided.

Online sales of furniture and related products for about eighty leading players based in US, Europe and China are also presented, with profiles highlighting their e-commerce policies.

The report includes overviews of the US, European and Chinese furniture markets.

Crucial issues for the e-commerce market for furniture - as price policies, logistics and delivery, offline-online integration, role social media - are discussed in light of companies' experiences.

Contact information for leading players (both specialized and not specialized in furniture) is provided.

Highlights

% of online furniture sales out of total ones, by geographical area

In 2013 the e-commerce channel accounted for 2.6% of the global furniture sales, and such percentage increased last year. Though furniture is not among product categories that have experienced the fastest e-commerce penetration, sales through this channel are growing at a noticeable rate.

The American market is the one in which online furniture sales are relatively more common. However, Asia-Pacific is destined to be the greatest market.

Companies involved in selling furniture online can follow different business models, entailing different competitive advantages and potential risks. Price policies, logistics and delivery, online-offline integration, social media are among key areas on which retailers define their own online strategy.

Selected companies mentioned:

0Amazon, Argos, C Discount, Hayneedle, Home Depot, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Macy's, Marks & Spencer, Next, Oak Furniture Land, Otto Group, Qumei, Sears, Staples, Tmall, Wal-Mart, Wayfair, Williams-Sonoma, Yangshiwang.

Table of Contents

Methodological notes

  • Research field and tools
  • Terminology
  • Exchange rates

Executive summary

The global e-commerce market

  • The fast rise of e-commerce
    • Internet users and e-commerce consumers as a percentage of global population
    • World e-commerce market
    • Global e-commerce market: breakdown by world macro-regions
    • Online shopping penetration rate by world macro-regions
    • Top 10 online shopping markets (B2C)
    • Fastest growing e-commerce markets
  • The e-commerce market for furniture
    • The global furniture e-commerce market
    • The global furniture e-commerce market: breakdown by macro-regions

Models of e-commerce business

Global top 12 companies

  • Global top 12 companies selling furniture and related products online

Focus on USA

  • Furniture market overview
    • Furniture consumption: USA and the rest of the world
    • Furniture consumption growth: USA and the rest of the world
    • USA furniture import and % of global furniture import
    • USA import/consumption ratio
  • Leading companies selling furniture and related products online
    • Leading US companies selling furniture and related products online

Focus on Europe

  • Furniture market overview
    • Furniture consumption: Europe and the rest of the world
    • Furniture consumption growth: Europe and the rest of the world
    • Europe furniture import and % of global furniture import
    • Europe import/consumption ratio
  • Leading companies selling furniture and related products online
    • Leading European companies selling furniture and related products online

Focus on China

  • Furniture market overview
    • Furniture consumption: China and the rest of the world
    • Furniture consumption growth: China and the rest of the world
    • China furniture import and % of global furniture import
    • China import/consumption ratio
  • Leading companies selling furniture and related products online
    • Leading Chinese companies selling furniture and related products online

Trends and best practices

  • Price policies
  • Logistics and delivery
  • Mobile optimization
  • Offline-online integration
  • Payment
  • Social media, blogs, forums and info-commerce

Annex I: List of useful contacts: US companies selling furniture and related products online

Annex I: List of useful contacts: European companies selling furniture and related products online

Annex I: List of useful contacts: Chinese companies selling furniture and related products online

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