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The Italian Market for Kitchen Furniture

In 2012, the Italian production of kitchen furniture amounted to Euro 2.3 billion, recording a decrease compared to 2011 reflecting a contraction in domestic demand. Nevertheless, in 2012 Italy remained the second largest manufacturer of kitchen furniture in Europe and the fifth in the world with a progressive increase in the propensity to export. The European markets are the main destination countries while non-European sales have exceeded 26% and particularly positive performance were registered in China, UAE and India by the Italian kitchen furniture companies.

Summary:

Highlights of this Report

This report offers a comprehensive picture of the kitchen furniture industry in Italy, providing trends and forecasts in kitchen furniture production and consumption, kitchen furniture imports and exports. Kitchen furniture prices, marketing policies, distribution and main players are also considered as well as the value and weight of the built-in appliances on kitchen furniture supply.

The report provides a breakdown of supply of kitchen furniture by cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass), by cabinet door style (classic, modern) and colour (white, bright, neutral), by cabinet door lacquering (bright, opaque) and by worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel, wood, glass).

A breakdown of Italian kitchen furniture exports and imports is provided by country and by geographical area.

Trends of kitchen factory prices, data on productive concentration and employment are also provided.

Short company profiles of the top kitchen furniture manufacturers are included.

The report considers, moreover, the incidence of the investments in promotion, machinery and product design on turnover in a sample of companies.

The analysis of distribution channels for kitchen furniture covers: direct sales/contract, kitchen specialists, furniture shops, buying groups large scale furniture distribution.

The competitive system analyses the presence of the major kitchen furniture manufacturers in Italy and their exports. Market share and share of kitchen furniture on total sales are included for a sample of companies.

Addresses of almost 60 Italian kitchen furniture companies are also included.

Among the considered products: kitchen furniture, kitchens, kitchen cabinet doors, worktops, built-in appliances, hoods, sinks, ovens, hobs, refrigerators, dishwashers

Table of Contents

Basic Data

  • Production, consumption, imports and exports, prices
    • Trends 2007-2012
  • Market shares 2009-2012

Supply

  • Number of kitchens
  • Kitchen Manufacturers
    • total production in a sample of companies 2011 and 2012
  • Production breakdown by
    • segment: (upper range, middle-upper range, middle range, low range kitchens)
    • cabinet door
    • worktop

Demand

  • Potential demand
  • Number of kitchens
  • The competitive system
    • Kitchen sales in a sample of companies
  • analysis by area kitchen sales in Regions and Provinces

International trade

  • Imports and exports by country of origin/destination
  • Imports/consumption ratio, exports/production ratio
  • Major European countries importing and exporting kitchen furniture
  • Import penetration rate of italian kitchen furniture companies on foreign markets and kitchen furniture consumption of main foreign markets
  • Kitchen exports in a sample of companies

Employment, Investments and Distribution

  • Employment and turnover per employee
  • Investments in promotion, machinery and product design
  • The distribution channels (direct sales/contract, kitchen specialists, furniture shops, buying groups large scale furniture distribution)
  • Turnover by point of sale

Kitchen furniture and built-in appliances

  • Built-in appliances on total kitchens' value
  • Sinks
  • Hobs and ovens
  • Refrigerators and dishwashers
  • Best sellers among: hobs and ovens, refrigeretarors and dishwahers

Annex 1: Short profiles of major companies

Selected companies mentioned:

Aran World, Arc Linea , Armony, Arredo 3, Arrital Cucine, Aster Cucine, Astra, Atma Group (Kitchen), Berloni, Boffi , Cesar Arredamenti, Copat, Dada, Desi Gruppo , Diesis, Effequattro, Ernestomeda, Euromobil, Febal Cucine, Lube Group, Mobilturi, Modulnova, NetCucine, Poliform Varenna, Scavolini, Scic, Snaidero, Stosa, Valcucine, Veneta Group

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