For 2012, expect analog IC product revenue to be up by around 3 percent, representing a modest but significant increase over last year. Growth will be seen in communications and consumer electronics segments especially, driven by the higher demands for handsets and portable devices, and by the increasing manufacturing consumption originating from the Asia Pacific region. The Asia Pacific region continues to grow in share relative to the global analog market, at the expense of other regions, and especially as production continues to move away from the Americas.
Analog IC content is found throughout all five major market segments, with the greatest growth seen in wireless communications applications, particularly within mobile phones, with substantial growth also coming from the higher volume consumer electronics like televisions. Analog remains one of the most diverse and profitable markets in the entire semiconductor industry: ASSPs account for the majority of revenue, with high performance power ICs and data converters experiencing the fastest growth.
Led by Texas Instruments, the Analog market includes a mix of both multi-market and application specific-focused players. This report covers market share by region and also differentiates between general purpose and special purpose analog.