Enterprise Collaboration 2.0: Connecting with the Global Opportunity (Strategic Focus)

Enterprise Collaboration 2.0: Connecting with the Global Opportunity (Strategic Focus) published by Datamonitor in November, 2009. This report consists of 38 pages and the price starts from US $ 3395.

Introduction

Abstract

Introduction

This report outlines the market share opportunities of enterprise collaboration, with a focus on web-enabled, or 2.0, technologies. It provides comprehensive analysis of technology evolution, customers' requirements, the competitive landscape and vendors' go-to-market strategies.

Scope of this research

• Analyzes market drivers and inhibitors that are driving demand for Enterprise Collaboration 2.0.
• Details the future technology evolution of the enterprise collaboration and includes analysis of how software delivery models are shaping the market.
• Delves into the changing competitive landscape for Enterprise Collaboration 2.0.
• Outlines go-to-market strategies of enterprise collaboration vendors.

Research and analysis highlights

The market opportunity for enterprise collaboration is relatively immature within the broader spectrum of enterprise software. Despite factors that are inhibiting its adoption, the widespread use of enterprise collaboration seems inevitable and the potential upside for end-user organizations and vendors is substantial.

A barrier to widespread adoption of Enterprise Collaboration 2.0 is business attitudes from leadership and employees. In addition to concerns over new ways of working and potentially new work requirements, there is skepticism that Enterprise Collaboration 2.0 will function significantly differently from consumer social networks.

Like Web 2.0, the exploitation of Enterprise Collaboration 2.0 requires a progression of supporting and enabling technologies. Enterprise Collaboration 2.0 will exact new software architectural approaches, interoperability standards, security measures and software delivery modes.

Key reasons to purchase this research

• Provides a clear, complete and comprehensive guide to the enterprise collaboration market, identifying and evaluating market trends.
• Offers a critical balance between end user data, primary research and concise, insightful analysis.
• Covers the breadth of the enterprise collaboration space, helping decision makers understand market opportunities.

Table of Contents

OVERVIEW

• Catalyst
• Summary

KEY MESSAGES

• Enterprise Collaboration 2.0 lowers the costs of various business processes
• The commercial value of enterprise social software is not widely understood
• Enterprises are at varying stages of the collaboration roadmap
• Enterprise Collaboration 2.0 will become an inherent business tool
• The greatest barrier to Enterprise Collaboration 2.0 is entrenched business attitudes
• Enterprise Collaboration 2.0 will spur the use of new architectural approaches
• Software delivery models are shaping the Enterprise Collaboration 2.0 market
• Established IT vendors dominate the market yet niche vendors lead in terms of innovation

MARKET OPPORTUNITY

• The commercial value of enterprise social computing is not widely understood
• Disparate terminology is overwhelming end-user organizations
• Collaboration technologies comprise a core triumvirate
  • Identifying four main product streams

• On-premise deployments are perceived as more robust than high-value web solutions
• Enterprises are at varying stages of the collaboration roadmap
• Most organizations fail to see the benefits of a comprehensive collaboration project
• Web 2.0 is molding enterprise collaboration
  • Web 2.0 defines the evolution of the internet
  • From Web 2.0, Enterprise 2.0 is born

• Enterprise Collaboration 2.0 will become an inherent business tool
• The greatest barrier to enterprise collaboration is entrenched business attitudes
  • Employee resistance to collaboration persists

• Security concerns persist
• Concerns over 2.0 networking as a freewheeling utopia
• Cultural barriers may hinder components of Enterprise Collaboration 2.0
• Collaboration drivers are the great business leveler
  • Effective communication creates cost and operational efficiencies
  • Project management with Collaboration 2.0 is more effective and less expensive than traditional methods

• Enterprises are moving away from document-centric environments
• The need to create a single version of the truth
• A sluggish economy may spur greater collaboration adoption
• Enterprise Collaboration 2.0 represents a significant market opportunity

TECHNOLOGY EVOLUTION

• The importance of WOA to the collaboration market will grow
• WOA will not grow at the expense of SOA
• WOA will be incorporated into many Enterprise Collaboration 2.0 solutions over time
• Interoperability standards must evolve
• Collaboration tools are increasingly mobile
• Software delivery models are shaping the Enterprise Collaboration 2.0 market
• Cloud computing is a compelling delivery model for collaboration solutions
• Security concerns may initially curtail the adoption of cloud collaboration
• A hybrid model will propel cloud collaboration adoption
• Extensible Messaging and Presence Protocol (XMPP)
• Google Wave may influence the adoption of Enterprise Collaboration 2.0
• Technology requirements will evolve

CUSTOMER IMPACT: FORGING A BUSINESS CASE FOR COLLABORATION

• Enterprise Collaboration 2.0 lowers the costs of various business processes
  • (Untitled sub-section)

• Collaboration tools offer a competitive advantage
• Adoption tends to be viral
• Greater ROI may be achieved on large-scale deployments
• Participation should be encouraged not mandated
• Initial reliance on existing business processes will ensure that they evolve organically
• Government, healthcare and telecoms are formative verticals
• Vendors must clarify the benefits of collaboration

COMPETITIVE LANDSCAPE

• Established enterprise technology vendors dominate the market
• Various vendor types are vying for collaboration market domination
  • Enterprise application vendors are leading the pack
  • Specialist collaboration vendors are driving the industry
  • Specialist vendors' installed bases vary wildly, according to solution and deployment type
  • Enterprise content management vendors strive to build capability and market share
  • Networking equipment vendors lack advanced content management, but are expanding aggressively

• Application vendors lead with market share, yet specialist vendors drive the technology
• Vendor consolidation is inevitable
• The competitive landscape is rapidly changing

GO TO MARKET

• A business case for collaboration must be made
• Vendors are yet to create specific vertical offerings
• Knowledge management tools must evolve
• Case study: Knowledge management for Collaboration 2.0
  • Numerous solutions and siloed information are common pain points
  • Matching the technology to user-case scenarios
  • Federated search exploits Collaboration 2.0 data

• Vendor recommendations
  • Do not assume users read manuals or watch training videos
  • Building collaboration functionality into existing tools
  • Tailor pricing and usage models

OPINION

• Opinion

APPENDIX

• Definitions
• Methodology
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Enterprise wikis are critically different to Wikipedia
• Table: Expanded landscape of collaboration vendors

FIGURES

• Figure: Social networking is perceived to be of relatively low value by enterprises
• Figure: Enterprises tend to follow a predictable collaboration roadmap
• Figure: Collaboration technologies that organizations have or plan to invest in
• Figure: Enterprise Collaboration 2.0 are the components of Enterprise 2.0 that are visible to the end user
• Figure: Security concerns remain an obstacle to the deployment of Web 2.0 technologies
• Figure: Important IT investment objectives for business strategy
• Figure: Hybridized cloud collaboration models consists of both public and private clouds
• Figure: The ROI of an enterprise social network may grow with its member base
• Figure: Established tech vendors often enjoy strong end-user sentiment, regardless of their market impact

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