The Impact of the Credit Crunch on the European Fleet Market

The Impact of the Credit Crunch on the European Fleet Market published by Datamonitor in December, 2009. This report consists of 37 pages and the price starts from US $ 2995.

Introduction

Abstract

Introduction

The subprime mortgage crisis and the subsequent credit crunch, which started in 2007, reached their climax at the end of the summer of 2008 with the collapse of Lehman Brothers, directly affecting the Western economies and indirectly causing the decline of the fleet and company car market in Europe.

Scope of this research

• Impact of credit crunch on the fleet industry
• Trends in company car market in Europe
• European 25 Markets

Research and analysis highlights

This report presents essential industry insights on the impact of credit crunch on European fleet market.

Key reasons to purchase this research

• Provides an insight into the strategies adopted by the leasing companies to fight the economic downturn
• Provides overview of the competitive landscape in European company car market, as well as the factors driving the growth

Table of Contents

OVERVIEW

• Catalyst

EXECUTIVE SUMMARY

DOWNTURN IN THE FLEET MARKET: AN OVERVIEW

FACTORS LEADING TO THE DOWNTURN IN THE FLEET MARKET

• 2.1 Fall in residual value
• 2.2 Increased cost of borrowing
• 2.3 Rise in rental rates

STRATEGIES ADOPTED TO FIGHT THE DOWNTURN

• 3.1 Strategies adopted by customers
  • Increased demand for lower-value and eco-efficient cars
  • Outsourcing of non-core activities
  • Extension of leasing contracts

• 3.2 Strategies adopted by leasing companies
  • Focus on internal efficiencies
  • Extension of leasing contracts
  • Expansion strategy on hold
  • Diversified remarketing channels for end of contracted cars

• 3.3 Government incentive schemes

NEW TRENDS IN THE FLEET INDUSTRY

• 4.1 Growth of open-ended leasing contracts
• 4.2 Total cost of ownership
• 4.3 Multi-level marketing
• 4.4 Growing demand for eco-friendly cars

FUTURE OUTLOOK

• 5.1 Recovery expected in 2011
• 5.2 Operational leasing contracts to experience growth
• 5.3 Market consolidation

APPENDIX

• Market size of the European company car market in 2008
• Growth in company car purchases (2008 - 14e)
• New car sales in the EU 25 markets
• Monthly new car sales in Europe
• Definitions
  • European 25 markets
  • Top 7 markets
  • Small 7 markets
  • Eastern European markets
  • Emerging European markets

• Research process
• Forecasting methodology
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Lessors' strategies in downturn
• Table: Scrappage incentive schemes currently operating across Europe
• Table: Fleet market, basic terms definitions
• Table: Fleet market, funding methods definitions

FIGURES

• Figure: Bubble graph depicting the downturn in the European fleet market
• Figure: Company car purchases vs new car purchases in European 25 markets
• Figure: Company car purchases vs new car purchases in Top 7 markets
• Figure: Company car purchases vs new car purchases in Small 7 markets
• Figure: Company car purchases vs new car purchases in Eastern European markets
• Figure: Company car purchases vs new car registrations in Emerging European markets
• Figure: Factors that led to the downturn in the fleet industry
• Figure: Average residual value demonstrated by used cars at auction in the UK (2008)
• Figure: Strategies of various stakeholders in the downturn
• Figure: Extension to replacement period of operational leasing contracts
• Figure: Remarketing channels used by lessors
• Figure: Bubble graph depicting the future outlook for the European fleet market
• Figure: Bubble graph depicting the future outlook for the European fleet market (magnified)
• Figure: Proportion of operational leasing purchases among total company car purchases
• Figure: Growth in operational leasing purchases (2008 - 14e)
• Figure: Proportion of company cars in the total car parc of the European 25 markets (2008)
• Figure: Proportion of total passenger car sales represented by company cars in the European 25 markets (2008)
• Figure: Penetration of operational leasing in the company car parc of the European 25 markets (2008)
• Figure: Penetration of company cars by number of employees in the European 25 markets (2008)
• Figure: Growth in company car purchases (2008 - 14e)
• Figure: New passenger car registrations and GDP growth in the EU 25 markets
• Figure: New passenger car monthly sales

Related Reports