Based on Datamonitor' s market data and insight into the country' s leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Despite a fall in fuel demand, the value of service station fuel sales increased in 2008 due to price hikes. Between 2007 and 2008, the combined total value of diesel and petrol sales increased by 6%. Average fuel sales per service station increased from EUR1.9m in 2007 to EUR2m in 2008.
With four companies selling over 84% of service station fuel in the country, Turkey is quite a concentrated fuel retailing market. Petrol Ofisi is the service station market leader. It has the largest network, with 3,193 branded sites and a fuel volume market share of 29.5%. lowest average throughput per site out of the five top players,
Turkey has a low penetration of service stations with a shop and only BP has shops at all of its sites. As would be expected, Petrol Ofisi has the largest network of service station shops and it has recently started selling mobile phones and other accessories at a number of its service stations.