Vodka in the BRIC (Brazil, Russia, India, China) Countries - Market Overview and Forecasts to 2014 published by Datamonitor in July, 2010. This report consists of Pages: 115 and the price starts from US $ 1995.
Abstract
Introduction
This report covers key aspects of the vodka market in four emerging / high
growth economies: Brazil, Russia, India and China. Data is provided for market
value and volume by category, company and brand market shares, distribution
channels, and expenditure and consumption per capita for the historic and
forecast periods.
Scope
*Contains information on two categories; flavored vodka and unflavored
vodka
*Market and category level information on value, volume, and expenditure &
consumption, with historic (2004-09) and forecast (2010-14) data
*Market level company and brand shares as well as distribution share
information
*Recent product launches
Highlights
Brazil is expected to exhibit steady growth between 2009 and 2014.
Russia leads the vodka market in terms of volume among the BRIC nations.
India is set to be the most lucrative investment destination for the vodka
market in future.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the vodka market in high growth / emerging nations
*Identify key players within the vodka market in Brazil, Russia, India and
China to plan lucrative M&A, partnerships and agreements
*Obtain insight into new product launches within the vodka market in Brazil,
Russia, India and China
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to
exhibit steady growth between 2009 and 2014 2
Russia leads the vodka
market in terms of volume among the BRIC nations 2
India is set to be the
most lucrative investment destination for the vodka market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this
report 3
Market definition 4
Chapter 3 Overview 17
BRIC vodka
market, volume overview 17
BRIC vodka market, value overview 22
Chapter 4 Global Vodka Market - Top Five vs BRIC Countries 27
Value
Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis
(Brazilian Real), 2004−09 31
Value analysis (Brazilian Real),
2009−14 32
Value analysis (US dollars), 2004−09 34
Value
analysis (US dollars), 2009−14 34
Volume analysis, 2004−09
36
Volume analysis, 2009−14 37
Company and brand share analysis
39
Distribution analysis 43
Expenditure and consumption per capita
45
Chapter 6 Russia 48
Value analysis (Russian Ruble), 2004−09
48
Value analysis (Russian Ruble), 2009−14 49
Value analysis (US
dollars), 2004−09 51
Value analysis (US dollars), 2009−14
51
Volume analysis, 2004−09 53
Volume analysis, 2009−14
54
Company and brand share analysis 56
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 India 66
Value
analysis (Indian Rupee), 2004−09 66
Value analysis (Indian Rupee),
2009−14 67
Value analysis (US dollars), 2004−09 69
Value
analysis (US dollars), 2009−14 69
Volume analysis, 2004−09
71
Volume analysis, 2009−14 72
Company and brand share analysis
74
Distribution analysis 77
Expenditure and consumption per capita
79
Chapter 8 China 82
Value analysis (Chinese Yuan Renminbi),
2004−09 82
Value analysis (Chinese Yuan Renminbi), 2009−14
83
Value analysis (US dollars), 2004−09 85
Value analysis (US
dollars), 2009−14 85
Volume analysis, 2004−09 87
Volume
analysis, 2009−14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 New Product Development 98
Product launches 2009: Brazil 98
Recent product launches 100
Product launches 2009: Russia 101
Recent
product launches 103
Product launches 2009: India 104
Recent product
launches 106
Product launches 2009: China 107
Recent product launches
109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data
model 112
Revising the initial data model 112
Creating a final
estimate 113
Creating demographic value splits 113
Primary research
113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix
115
Future readings 115
How to contact experts in your industry
115
Disclaimer 115
LIST OF FIGURES
Figure 1: Vodka market,
BRIC, volume (liters, million), 2004−14 17
Figure 2: Vodka market,
BRIC, volume (liters, million), 2004−09 19
Figure 3: Vodka market,
BRIC, volume (liters, million), 2009-14 20
Figure 4: Vodka market,
BRIC, volume growth analysis, 2004−14 21
Figure 5: Vodka market,
BRIC, value ($m), 2004−14 22
Figure 6: Vodka market, BRIC, value
($m) , 2004−09 24
Figure 7: Vodka market, BRIC, value ($m) ,
2009−14 25
Figure 8: Vodka market, BRIC, value growth analysis,
2004−14 26
Figure 9: Global vodka market split ($m), top five vs
BRIC countries, 2009-14 27
Figure 10: Global vodka market split
(liters, million), top five vs BRIC countries, 2009-14 29
Figure 11:
Vodka, Brazil, value by segment (BRLm), 2004−14 33
Figure 12: Vodka,
Brazil, category growth comparison, by value, 2004−14 35
Figure 13:
Vodka, Brazil, volume by segment (liters, million), 2004−14 37
Figure 14: Vodka, Brazil, category growth comparison, by volume, 2004−14
38
Figure 15: Vodka, Brazil, company share by volume (%), 2008−09
41
Figure 16: Vodka, Brazil, distribution channels by volume (%),
2008−09 44
Figure 17: Vodka, Russia, value by segment (RUBm),
2004−14 50
Figure 18: Vodka, Russia, category growth comparison, by
value, 2004−14 52
Figure 19: Vodka, Russia, volume by segment
(liters, million), 2004−14 55
Figure 20: Vodka, Russia, category
growth comparison, by volume, 2004−14 55
Figure 21: Vodka, Russia,
company share by volume (%), 2008−09 58
Figure 22: Vodka, Russia,
distribution channels by volume (%), 2008−09 62
Figure 23: Vodka,
India, value by segment (INRm), 2004−14 68
Figure 24: Vodka, India,
category growth comparison, by value, 2004−14 70
Figure 25: Vodka,
India, volume by segment (liters, million), 2004−14 73
Figure 26:
Vodka, India, category growth comparison, by volume, 2004−14 73
Figure 27: Vodka, India, company share by volume (%), 2008−09 75
Figure 28: Vodka, India, distribution channels by volume (%), 2008−09
78
Figure 29: Vodka, China, value by segment (CNYm), 2004−14 84
Figure 30: Vodka, China, category growth comparison, by value, 2004−14
86
Figure 31: Vodka, China, volume by segment (liters, million),
2004−14 89
Figure 32: Vodka, China, category growth comparison, by
volume, 2004−14 89
Figure 33: Vodka, China, company share by volume
(%), 2008−09 91
Figure 34: Vodka, China, distribution channels by
volume (%), 2008−09 94
Figure 35: Annual data review process 111
LIST OF TABLES
Table 1: Vodka category definitions 5
Table 2:
Vodka distribution channels 6
Table 3: Vodka market, BRIC, volume (liters,
million), 2004−14 18
Table 4: Vodka market, BRIC, volume (liters,
million), 2004−09 19
Table 5: Vodka market, BRIC, volume (liters,
million), 2009-14 20
Table 6: Vodka market, BRIC, value ($m),
2004−14 23
Table 7: Vodka market, BRIC, value ($m), 2004−09
24
Table 8: Vodka market, BRIC, value ($m), 2009−14 25
Table 9:
Global vodka market split ($m), top five vs BRIC countries, 2009-14
28
Table 10: Global vodka market split (kg, million), top five vs BRIC
countries, 2009-14 30
Table 11: Vodka, Brazil, value by segment
(BRLm), 2004−09 31
Table 12: Vodka, Brazil, value forecast by
segment (BRLm), 2009−14 32
Table 13: Vodka, Brazil, value by segment
($m), 2004−09 34
Table 14: Vodka, Brazil, value forecast by segment
($m), 2009−14 34
Table 15: Vodka, Brazil, volume by segment (liters,
million), 2004−09 36
Table 16: Vodka, Brazil, volume forecast by
segment (liters, million), 2009−14 37
Table 17: Vodka, Brazil, brand
share by volume (%), 2008−09 39
Table 18: Vodka, Brazil, volume by
brand (liters, million), 2008−09 40
Table 19: Vodka, Brazil, company
share by volume (%), 2008−09 42
Table 20: Vodka, Brazil, volume by
company (liters, million), 2008−09 42
Table 21: Vodka, Brazil,
distribution channels by volume (%), 2008−09 43
Table 22: Vodka,
Brazil, volume by distribution channel (liters, million), 2008−09 43
Table 23: Vodka, Brazil, expenditure per capita (BRL), 2004−09 45
Table 24: Vodka, Brazil, forecast expenditure per capita (BRL), 2009−14
45
Table 25: Vodka, Brazil, expenditure per capita ($), 2004−09
46
Table 26: Vodka, Brazil, forecast expenditure per capita ($),
2009−14 46
Table 27: Vodka, Brazil, consumption per capita (liters),
2004−09 47
Table 28: Vodka, Brazil, forecast consumption per capita
(liters), 2009−14 47
Table 29: Vodka, Russia, value by segment
(RUBm), 2004−09 48
Table 30: Vodka, Russia, value forecast by
segment (RUBm), 2009−14 49
Table 31: Vodka, Russia, value by segment
($m), 2004−09 51
Table 32: Vodka, Russia, value forecast by segment
($m), 2009−14 51
Table 33: Vodka, Russia, volume by segment (liters,
million), 2004−09 53
Table 34: Vodka, Russia, volume forecast by
segment (liters, million), 2009−14 54
Table 35: Vodka, Russia, brand
share by volume (%), 2008−09 56
Table 36: Vodka, Russia, volume by
brand (liters, million), 2008−09 57
Table 37: Vodka, Russia, company
share by volume (%), 2008−09 59
Table 38: Vodka, Russia, volume by
company (liters, million), 2008−09 60
Table 39: Vodka, Russia,
distribution channels by volume (%), 2008−09 61
Table 40: Vodka,
Russia, volume by distribution channel (liters, million), 2008−09 61
Table 41: Vodka, Russia, expenditure per capita (RUB), 2004−09 63
Table 42: Vodka, Russia, forecast expenditure per capita (RUB), 2009−14
63
Table 43: Vodka, Russia, expenditure per capita ($), 2004−09
64
Table 44: Vodka, Russia, forecast expenditure per capita ($),
2009−14 64
Table 45: Vodka, Russia, consumption per capita (liters),
2004−09 65
Table 46: Vodka, Russia, forecast consumption per capita
(liters), 2009−14 65
Table 47: Vodka, India, value by segment
(INRm), 2004−09 66
Table 48: Vodka, India, value forecast by segment
(INRm), 2009−14 67
Table 49: Vodka, India, value by segment ($m),
2004−09 69
Table 50: Vodka, India, value forecast by segment ($m),
2009−14 69
Table 51: Vodka, India, volume by segment (liters,
million), 2004−09 71
Table 52: Vodka, India, volume forecast by
segment (liters, million), 2009−14 72
Table 53: Vodka, India, brand
share by volume (%), 2008−09 74
Table 54: Vodka, India, volume by
brand (liters, million), 2008−09 74
Table 55: Vodka, India, company
share by volume (%), 2008−09 76
Table 56: Vodka, India, volume by
company (liters, million), 2008−09 76
Table 57: Vodka, India,
distribution channels by volume (%), 2008−09 77
Table 58: Vodka,
India, volume by distribution channel (liters, million), 2008−09 77
Table 59: Vodka, India, expenditure per capita (INR), 2004−09 79
Table 60: Vodka, India, forecast expenditure per capita (INR), 2009−14
79
Table 61: Vodka, India, expenditure per capita ($), 2004−09
80
Table 62: Vodka, India, forecast expenditure per capita ($),
2009−14 80
Table 63: Vodka, India, consumption per capita (liters),
2004−09 81
Table 64: Vodka, India, forecast consumption per capita
(liters), 2009−14 81
Table 65: Vodka, China, value by segment
(CNYm), 2004−09 82
Table 66: Vodka, China, value forecast by segment
(CNYm), 2009−14 83
Table 67: Vodka, China, value by segment ($m),
2004−09 85
Table 68: Vodka, China, value forecast by segment ($m),
2009−14 85
Table 69: Vodka, China, volume by segment (liters,
million), 2004−09 87
Table 70: Vodka, China, volume forecast by
segment (liters, million), 2009−14 88
Table 71: Vodka, China, brand
share by volume (%), 2008−09 90
Table 72: Vodka, China, volume by
brand (liters, million), 2008−09 90
Table 73: Vodka, China, company
share by volume (%), 2008−09 92
Table 74: Vodka, China, volume by
company (liters, million), 2008−09 92
Table 75: Vodka, China,
distribution channels by volume (%), 2008−09 93
Table 76: Vodka,
China, volume by distribution channel (liters, million), 2008−09 93
Table 77: Vodka, China, expenditure per capita (CNY), 2004−09 95
Table 78: Vodka, China, forecast expenditure per capita (CNY), 2009−14
95
Table 79: Vodka, China, expenditure per capita ($), 2004−09
96
Table 80: Vodka, China, forecast expenditure per capita ($),
2009−14 96
Table 81: Vodka, China, consumption per capita (liters),
2004−09 97
Table 82: Vodka, China, forecast consumption per capita
(liters), 2009−14 97
Table 83: Brazil vodka new product launches
reports, by company, 2009 98
Table 84: Brazil vodka new product launches
SKUs, by company, 2009 98
Table 85: Brazil vodka new product launches
(reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 86:
Brazil vodka new product launches (reports), by ingredients, 2009 99
Table
87: Brazil vodka new product launches (reports), by package tags or claims,
2009 100
Table 88: Brazil vodka new product launches - recent five
launches (2009) 100
Table 89: Russia vodka new product launches reports,
by company (top five companies), 2009 101
Table 90: Russia vodka new
product launches SKUs, by company (top five companies), 2009 101
Table 91:
Russia vodka new product launches (reports), by flavor and fragrances (top 10
flavors), 2009 102
Table 92: Russia vodka new product launches (reports),
by ingredients (top 10 ingredients), 2009 102
Table 93: Russia vodka new
product launches (reports), by package tags or claims, 2009 103
Table 94:
Russia vodka new product launches - recent five launches (2009) 103
Table
95: India vodka new product launches reports, by company, 2009 104
Table
96: India vodka new product launches SKUs, by company, 2009 104
Table 97:
India vodka new product launches (reports), by flavor and fragrances, 2009
105
Table 98: India vodka new product launches (reports), by ingredients,
2009 105
Table 99: India vodka new product launches (reports), by package
tags or claims, 2009 106
Table 100: India vodka new product launches -
recent launches (2009) 106
Table 101: China vodka new product launches
reports, by company, 2009 107
Table 102: China vodka new product launches
SKUs, by company, 2009 107
Table 103: China vodka new product launches
(reports), by flavor and fragrances, 2009 108
Table 104: China vodka new
product launches (reports), by ingredients, 2009 108
Table 105: China
vodka new product launches (reports), by package tags or claims, 2009 109
Table 106: China vodka new product launches - recent launch (2009) 109
