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Market Research Report
Product Insights: Bakery and Cereals in India
| Published by |
Datamonitor |
| Published |
July, 2010 |
Product code |
125982 |
| Content info |
Pages: 49 |
| Price |
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Product Insights: Bakery and Cereals in India published by Datamonitor in July, 2010. This report consists of Pages: 49 and the price starts from US $ 1000.
Abstract
Introduction
This report forms a part of the Datamonitor' s newly introduced product series
titled “Product Insights”. It aims to provide analysis to clients on the new
product launches across various industry sectors.
Scope
- Examines new product launches in the Indian bakery and cereals market,
segmented by key categories
- Contextualizes India in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors,
claims, packaging and price points
Highlights
Globally, India ranked third in terms of the number of new products launched
in the bakery and cereals market in 2009.
The majority of the new products launched in India were in the cookies
category which accounted for 60% of the new products launched in the market.
In 2009, blended flavors were the prominent flavor/fragrance in all new bakery
and cereal products launched in India while plastic was the most popular
packaging material. Majority of products launched in the bakery and cereals
market in India in 2009 were priced in the range of INR1025 with
‘vegetarian’ being the most popular claim among them.
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
Table of Contents
OVERVIEW
EXECUTIVE SUMMARY
- New product launches: a global perspective
- New product launches in India
- Product launch analysis
INTRODUCTION
- Product launch analytics
- Market data analytics
- Definition
- Table of Contents
- List of Figures
- List of Tables
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
- Overview
- Key trends driving new product launches globally
- Rise of private-label bakery brands
- Increasing health-consciousness among consumers
- Rise of comfort food
- Convenience
- Increasing impulse purchases
- Growth of premium artisanal bakery products
- Demand for greater variety
- Local taste plays a dominant role in product introduction and success
- Increase in ‘ethnic’ products
- The rise of the vegetarian
- New product launches by bakery and cereals categories
- Comparison of India with leading countries globally
- Examples of innovative launches
NEW PRODUCT LAUNCHES IN INDIA
- Overview
- Key trends driving new product launches in India
- Increasing demand for healthier food products
- Indulgence fuelled by increasing disposable income and young population
- Manufacturers are launching products that account for regional and
cultural factors
- Rural demand as a key driver
- Social approval of a product
- The power of children in influencing purchase decisions in the bakery
market
- Rise of private labels
- The pull of freebies
- Increasing product launches in the low-price, high-volume segment
- Category growth versus launch analysis
- Segment growth versus launch analysis
- Leading players and their new product launch trends
PRODUCT LAUNCH ANALYSIS
- By flavor and fragrance
- Overview
- Top flavor: chocolate
- Product examples: chocolate flavor
- By packaging material
- Overview
- Top packaging material: plastic
- Product examples: plastic packaging
- By price point
- Overview
- Product examples
- Price point: economy (INR0-25)
- Price point: premium (INR25-50)
- Price point: super-premium (above INR75)
- By claim/tag
- Overview
- Top claim: ‘vegetarian’
- Product examples: ‘vegetarian’
CONCLUSION
METHODOLOGY
- Methodology overview
- Primary sources of data
- Secondary sources of data
APPENDIX
- Future reading
- Feedback
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: Bakery and cereals market definitions
- Table 2: Consumer survey in India, 2009: the trends for healthy food
products
- Table 3: Top 10 players by 2008 market share and 2009 new product launches
in the Indian bakery and cereals market
List of Figures
- Figure 1: New product launches in the global bakery and cereals market, by
country, 2009
- Figure 2: Some global examples of products with convenient packaging
- Figure 3: Some global examples of products that encourage impulse purchases
- Figure 4: Top five countries by contribution to products launched with
vegetarian/vegan claims in the global bakery and cereals market, 2009
- Figure 5: New product launches in the global bakery and cereals market, by
category, 2009
- Figure 6: Top 10 countries based on number of new product launches in the
bakery and cereals market, 2009
- Figure 7: Some global examples of innovative product launches in 2009
- Figure 8: New product launches in the Indian bakery and cereals market, by
category, 2009
- Figure 9: An example of a healthy food product: Britannia NutriChoice
Health Starter Kit
- Figure 10: Personal disposable income in India, 2003-07
- Figure 11: Some bakery products directed at children
- Figure 12: Examples of private labels among new product launches in the
Indian bakery and cereals market, 2009
- Figure 13: An example of a product launched with a special introductory
price
- Figure 14: Examples of new products priced below INR10 that were launched
in the Indian bakery and cereals market in 2009
- Figure 15: Contribution to and growth in total new bakery and cereals
product launches in India, by category, 2008-09
- Figure 16: Contribution to and growth in total new bakery and cereals
product launches in India, by segment, 2008-09
- Figure 17: Top five bakery and cereal companies' contributions to new
product launches in India, by category, 2009
- Figure 18: New product launches in the Indian bakery and cereals market,
by flavor and fragrance, 2009
- Figure 19: Contribution to and growth in total new bakery and cereals
product launches in the Indian bakery and cereals market, by flavor and
fragrance, 2008-09
- Figure 20: New product launches in the Indian bakery and cereals market
with chocolate flavor and fragrance, by category, 2009
- Figure 21: Some examples of launches with chocolate flavor
- Figure 22: Contribution to and growth in total new bakery and cereals
product launches in India, by packaging material, 2008-09
- Figure 23: Contribution to and growth in total new bakery and cereals
product launches in India , by packaging material, 2008-09
- Figure 24: New product launches in the Indian bakery and cereals sector
using plastic as a packaging material, by category, 2009
- Figure 25: Some examples of launches with plastic packaging
- Figure 26: New product launches in the Indian bakery and cereals market,
by price point, 2009
- Figure 27: Some examples of launches with economy pricing
- Figure 28: Some examples of launches with premium pricing
- Figure 29: Some examples of launches with super-premium pricing
- Figure 30: New product launches in the Indian bakery and cereals sector,
by claim/tag, 2009
- Figure 31: Contribution to and growth in total new bakery and cereals
product launches in India , by claim/tag, 2008-09
- Figure 32: Launches of new products claimed to be vegetarian in the Indian
bakery and cereals market, by category, 2009
- Figure 33: Some examples of launches claimed to be vegetarian
- Figure 34: Highlights
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