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Product Insights: Bakery and Cereals in Mexico

Abstract

Introduction

This report forms a part of the Datamonitor' s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

  • Examines new product launches in the Mexican bakery and cereals market, segmented by key categories
  • Contextualizes Mexico in the new product launches globally
  • Identifies the key players in the market leading the new product launches
  • Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Mexico ranked 17th in terms of the number of new products launched in the bakery and cereals market in 2009.

Around 40% of the new product launches were in the cookies category alone. Breakfast cereals was the second most popular category, contributing to about 20% of new product launches.

In 2009, blended flavors emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Mexico, while plastic was the most popular packaging material.

Reasons to Purchase

  • Assess product innovation trends in your market
  • Learn from successful new product launches

Table of Contents

OVERVIEW

  • Catalyst
  • Summary

EXECUTIVE SUMMARY

  • New Product Launches: a Global Perspective
  • New Product Launches in Mexico
  • Product Launch Analysis

INTRODUCTION

  • Product launch analytics
  • Market data analytics
  • Definition
  • Table of Contents
  • List of Figures
  • List of Tables

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE

  • Key trends driving new product launches globally
  • Rise of private-label bakery brands
  • Increasing health-consciousness among consumers
  • Rise of comfort food
  • Convenience
  • Increasing impulse purchases
  • Growth of premium artisanal bakery products
  • Demand for greater variety
  • Local taste plays a dominant role in product introduction and success
  • Increase in ‘ethnic’ products
  • The rise of the vegetarian
  • New product launches by bakery and cereals categories
  • Comparison of Mexico with leading countries globally
  • Examples of innovative launches

NEW PRODUCT LAUNCHES IN MEXICO

  • Overview
  • Key trends driving new product launches in Mexico
  • Global economic slowdown
  • The aging Mexican population
  • Rising demand for convenient food options because of changing family structures and working patterns
  • Growing health issues and consumer awareness
  • Manufacturers responding to evolving niche consumer segments with targeted products
  • Increasing price consciousness among consumers driving demand for private-label products
  • Category growth versus launch analysis
  • Segment growth versus launch analysis
  • Leading players and their product launch trends

PRODUCT LAUNCH ANALYSIS

  • By flavors and fragrances
  • Overview
  • Top flavor/fragrance: blend
  • Product examples: blended flavors/ fragrances
  • By packaging material
  • Overview
  • Top packaging material: plastic
  • Product examples: plastic packaging
  • By price points
  • Overview
  • Product examples
  • Price point: economy (below MXN20)
  • Price point: premium (MXN20-40)
  • Price point: super-premium (above MXN40)
  • By claims and tags
  • Overview
  • Top claim: high vitamins
  • Product examples: high in vitamins

CONCLUSION

  • Highlights

METHODOLOGY

  • Methodology overview
  • Primary sources of data
  • Secondary sources of data

APPENDIX

  • Future reading
  • Feedback
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer

List of Tables

  • Table 1: Bakery and cereals market definitions
  • Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Mexican bakery and cereals market

List of Figures

  • Figure 1: New product launches in the global bakery and cereals market, by country, 2009
  • Figure 2: Some global examples of products with convenient packaging
  • Figure 3: Some global examples of products that encourage impulse purchases
  • Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009
  • Figure 5: New product launches in the global bakery and cereals market, by category, 2009
  • Figure 6: Mexico and the top 10 countries based on the number of new bakery and cereal product launches, 2009
  • Figure 7: Some global examples of innovative product launches in 2009
  • Figure 8: New product launches in the bakery and cereals market in Mexico, by category, 2009
  • Figure 9: Percentage of consumers who planned to cut back their expenditure during the recession in Mexico and globally, by category
  • Figure 10: Examples of products reintroduced to the Mexican market in a smaller size during 2009
  • Figure 11: Contribution to the total population, Mexico, 1998-2013 (estimated)
  • Figure 12: Total number of households and average household size, Mexico, 1998-2013 (estimated)
  • Figure 13: Contribution of female workers to the total work force, Mexico, 2003-13 (estimated)
  • Figure 14: Some examples of new launches under the Grupo Bimbo brand name that target specific target markets
  • Figure 15: Some examples of new launches under the private-label brands
  • Figure 16: Contribution to and growth in total new bakery and cereal product launches in Mexico, by market, 2008-09
  • Figure 17: New product launches in the Mexican bakery and cereals market, leading and lagging segments by growth rate, 2008-09
  • Figure 18: Contribution to and growth in total new bakery and cereals product launches in Mexico, by segment, 2008-09
  • Figure 19: Top five bakery and cereals companies' contributions to new product launches in Mexico, by category, 2009
  • Figure 20: New product launches in the Mexican bakery and cereals market, by flavors/fragrances, 2009
  • Figure 21: Contribution to and growth in total new bakery and cereals product launches in Mexico, by flavors/fragrances, 2008-09
  • Figure 22: New product launches in the Mexican bakery and cereals market with blended flavors/fragrances, by category, 2009
  • Figure 23: Some examples of launches with blended flavors/fragrances
  • Figure 24: Contribution to and growth in total new bakery and cereals product launches in Mexico, by packaging material, 2009
  • Figure 25: New product launches in the Mexican bakery and cereals market using plastic as a packaging material, by category, 2009
  • Figure 26: Some examples of launches with plastic packaging
  • Figure 27: New product launches in the Mexican bakery and cereals market, by price point, 2009
  • Figure 28: Some examples of launches with economy pricing
  • Figure 29: Some examples of launches with premium pricing
  • Figure 30: Some examples of launches with super-premium pricing
  • Figure 31: New product launches in the Mexican bakery and cereals market, by claims/tags, 2009
  • Figure 32: Contribution to and growth in total new bakery and cereals product launches in Mexico, by claims/ tags, 2008-09
  • Figure 33: New product launches in the Mexican bakery and cereals market claimed to be high in vitamins, by category, 2009
  • Figure 34: Some examples of launches claimed to be high in vitamins
  • Figure 35: Highlights
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