This report forms a part of the Datamonitor' s newly introduced product series
titled “Product Insights”. It aims to provide analysis to clients on the new
product launches across various industry sectors.
Scope
Examines new product launches in the Mexican bakery and cereals market,
segmented by key categories
Contextualizes Mexico in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors,
claims, packaging and price points
Highlights
Globally, Mexico ranked 17th in terms of the number of new products launched
in the bakery and cereals market in 2009.
Around 40% of the new product launches were in the cookies category alone.
Breakfast cereals was the second most popular category, contributing to about
20% of new product launches.
In 2009, blended flavors emerged as the most popular flavor/fragrance among
all new bakery and cereal products launched in Mexico, while plastic was the
most popular packaging material.
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Table of Contents
Table of Contents
OVERVIEW
Catalyst
Summary
EXECUTIVE SUMMARY
New Product Launches: a Global Perspective
New Product Launches in Mexico
Product Launch Analysis
INTRODUCTION
Product launch analytics
Market data analytics
Definition
Table of Contents
List of Figures
List of Tables
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Key trends driving new product launches globally
Rise of private-label bakery brands
Increasing health-consciousness among consumers
Rise of comfort food
Convenience
Increasing impulse purchases
Growth of premium artisanal bakery products
Demand for greater variety
Local taste plays a dominant role in product introduction and success
Increase in ‘ethnic’ products
The rise of the vegetarian
New product launches by bakery and cereals categories
Comparison of Mexico with leading countries globally
Examples of innovative launches
NEW PRODUCT LAUNCHES IN MEXICO
Overview
Key trends driving new product launches in Mexico
Global economic slowdown
The aging Mexican population
Rising demand for convenient food options because of changing family
structures and working patterns
Growing health issues and consumer awareness
Manufacturers responding to evolving niche consumer segments with targeted
products
Increasing price consciousness among consumers driving demand for
private-label products
Category growth versus launch analysis
Segment growth versus launch analysis
Leading players and their product launch trends
PRODUCT LAUNCH ANALYSIS
By flavors and fragrances
Overview
Top flavor/fragrance: blend
Product examples: blended flavors/ fragrances
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price points
Overview
Product examples
Price point: economy (below MXN20)
Price point: premium (MXN20-40)
Price point: super-premium (above MXN40)
By claims and tags
Overview
Top claim: high vitamins
Product examples: high in vitamins
CONCLUSION
Highlights
METHODOLOGY
Methodology overview
Primary sources of data
Secondary sources of data
APPENDIX
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Bakery and cereals market definitions
Table 2: Top 10 players by 2008 market share and by 2009 new product
launches in the Mexican bakery and cereals market
List of Figures
Figure 1: New product launches in the global bakery and cereals market, by
country, 2009
Figure 2: Some global examples of products with convenient packaging
Figure 3: Some global examples of products that encourage impulse purchases
Figure 4: Top five countries by contribution to products launched with
vegetarian/vegan claims in the global bakery and cereals market, 2009
Figure 5: New product launches in the global bakery and cereals market, by
category, 2009
Figure 6: Mexico and the top 10 countries based on the number of new
bakery and cereal product launches, 2009
Figure 7: Some global examples of innovative product launches in 2009
Figure 8: New product launches in the bakery and cereals market in Mexico,
by category, 2009
Figure 9: Percentage of consumers who planned to cut back their
expenditure during the recession in Mexico and globally, by category
Figure 10: Examples of products reintroduced to the Mexican market in a
smaller size during 2009
Figure 11: Contribution to the total population, Mexico, 1998-2013
(estimated)
Figure 12: Total number of households and average household size, Mexico,
1998-2013 (estimated)
Figure 13: Contribution of female workers to the total work force, Mexico,
2003-13 (estimated)
Figure 14: Some examples of new launches under the Grupo Bimbo brand name
that target specific target markets
Figure 15: Some examples of new launches under the private-label brands
Figure 16: Contribution to and growth in total new bakery and cereal
product launches in Mexico, by market, 2008-09
Figure 17: New product launches in the Mexican bakery and cereals market,
leading and lagging segments by growth rate, 2008-09
Figure 18: Contribution to and growth in total new bakery and cereals
product launches in Mexico, by segment, 2008-09
Figure 19: Top five bakery and cereals companies' contributions to new
product launches in Mexico, by category, 2009
Figure 20: New product launches in the Mexican bakery and cereals market,
by flavors/fragrances, 2009
Figure 21: Contribution to and growth in total new bakery and cereals
product launches in Mexico, by flavors/fragrances, 2008-09
Figure 22: New product launches in the Mexican bakery and cereals market
with blended flavors/fragrances, by category, 2009
Figure 23: Some examples of launches with blended flavors/fragrances
Figure 24: Contribution to and growth in total new bakery and cereals
product launches in Mexico, by packaging material, 2009
Figure 25: New product launches in the Mexican bakery and cereals market
using plastic as a packaging material, by category, 2009
Figure 26: Some examples of launches with plastic packaging
Figure 27: New product launches in the Mexican bakery and cereals market,
by price point, 2009
Figure 28: Some examples of launches with economy pricing
Figure 29: Some examples of launches with premium pricing
Figure 30: Some examples of launches with super-premium pricing
Figure 31: New product launches in the Mexican bakery and cereals market,
by claims/tags, 2009
Figure 32: Contribution to and growth in total new bakery and cereals
product launches in Mexico, by claims/ tags, 2008-09
Figure 33: New product launches in the Mexican bakery and cereals market
claimed to be high in vitamins, by category, 2009
Figure 34: Some examples of launches claimed to be high in vitamins
Figure 35: Highlights
Product Insights: Bakery and Cereals in Mexico published by Datamonitor in July 19, 2010. This report consists of Pages: 53 and the price starts from US $ 1000.
