Product Insights: Bakery & Cereals in Japan

Product Insights: Bakery & Cereals in Japan published by Datamonitor in July, 2010. This report price starts from US $ 1000.

Introduction

Abstract

Introduction

This report forms a part of the Datamonitor' s newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

*Examines new product launches in the Japanese bakery & cereals market, segmented by key categories

*Contextualizes Japan in the new product launches globally

*Identifies the key players in the market leading the new product launches

*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Japan ranked sixth in terms of the number of new products launched in the bakery and cereals market in 2009.

The majority of the new products launched in Japan were in the bread and rolls category. Bread and rolls, cakes and pastries, and cookies (sweet biscuits) collectively accounted for more than 90% of all new products launched in the sector.

In 2009, blends accounted for the largest amount of new products launched in Japan by flavor or fragrance while Plastic was the most used packaging material among new products launched.

Reasons to Purchase

*Assess product innovation trends in your market

*Learn from successful new product launches

Table of Contents

OVERVIEW

• Catalyst
• Summary

EXECUTIVE SUMMARY

• New Product Launches: A Global Perspective
• New Product Launches in Japan
• Product Launch Analysis

INTRODUCTION

• Product Launch Analytics
• Market Data Analytics
• Definition

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE

• Overview
• Key trends driving new product launches globally
  • Rise of private-label bakery brands
  • Increasing health-consciousness among consumers
  • Rise of comfort food
  • Convenience
  • Increasing impulse purchases
  • Growth of premium artisanal bakery products
  • Demand for greater variety
  • Local taste plays a dominant role in product introduction and success
  • Increase in 'ethnic' products
  • The rise of the vegetarian

• New product launches by bakery and cereals categories
• Comparison of Japan with leading countries globally
• Examples of innovative launches

NEW PRODUCT LAUNCHES IN JAPAN

• Overview
• Key trends driving new product launches in Japan
  • Convenience is key
  • Strong focus on health
  • Changing household structures
  • Greater international exposure
  • Rising demand for ‘fresh' foods
  • Increasing focus on children

• Category growth versus launch analysis
• Segment growth versus launch analysis
• Leading players and their innovation trends

PRODUCT LAUNCH ANALYSIS

• By flavor and fragrances
  • Overview
  • Top flavor or fragrance: chocolate

• By packaging material
  • Overview
  • Top packaging material: plastic

• By price point
  • Overview
  • Product examples

• By claim or tag
  • Overview
  • Top claim: licensed

CONCLUSION

• Highlights

METHODOLOGY

• Methodology overview
• Primary sources of data
• Secondary sources of data

APPENDIX

• Future reading
• Feedback
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Bakery and cereals market definitions
• Table: Top 10 players by 2008 market share and by 2009 new product launches in the Japanese bakery and cereals market

FIGURES

• Figure: Share of new product launches in the global bakery and cereals market, by country, 2009
• Figure: Some global examples of products with convenient packaging
• Figure: Some global examples of products that encourage impulse purchases
• Figure: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009
• Figure: New product launches in the global bakery and cereals market, by category, 2009
• Figure: Top 10 countries based on number of new bakery and cereals product launches, 2009
• Figure: Some global examples of innovative product launches in 2009
• Figure: New product launches in the Japanese bakery and cereals market, by category, 2009
• Figure: Some examples of launches of healthy bakery and cereal products
• Figure: Japanese population growth (2002 - 15)
• Figure: Distribution of types of households in Japan
• Figure: Some examples of products with traditional Japanese flavors
• Figure: Some examples of products exclusively targeted at kids
• Figure: Contribution to and growth in total new bakery and cereals product launches in Japan, by category, 2008 - 09
• Figure: New product launches in the Japanese bakery and cereals market, by segment, 2008-09
• Figure: Contribution to and growth in total new bakery and cereals product launches in Japan, by segment, 2008 - 09
• Figure: Top five bakery and cereals companies' contributions to new product launches in Japan, by category, 2009
• Figure: New product launches in the Japanese bakery and cereals market, by flavor or fragrance, 2009
• Figure: Contribution to and growth in total new bakery and cereals product launches in Japan, by flavor or fragrance, 2008 - 09
• Figure: New product launches in the Japanese bakery and cereals market with chocolate flavor, by category, 2009
• Figure: Some examples of launches with chocolate flavor
• Figure: Contribution to and growth in total new bakery and cereals product launches in Japan, by packaging material, 2008 - 09
• Figure: New product launches in the Japanese bakery and cereals market using plastic as a packaging material, by category, 2009
• Figure: Some examples of launches with plastic packaging
• Figure: New product launches in the Japanese bakery and cereals market, by price point, 2009
• Figure: Some examples of launches in economy pricing
• Figure: Some examples of launches in premium pricing
• Figure: Some examples of launches in super-premium pricing
• Figure: New product launches in the Japanese bakery and cereals market, by claim, 2009
• Figure: Contribution to and growth in total new bakery and cereals product launches in Japan, by claim, 2008 - 09
• Figure: New product launches tagged as ‘licensed' in the Japanese bakery and cereals market by category, 2009
• Figure: Some examples of launches tagged as 'licensed'
• Figure: Highlights

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