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Market Research Report
High-definition TV in Europe
| Published by |
Datamonitor |
| Published |
August, 2004 |
Product code |
22764 |
| Content info |
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| Price |
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This publication has been discontinued on July 19, 2011.
Overview
Introduction
High-definition television (HDTV) is already being broadcast in Japan, Australia, Canada, South Korea and the US, and now it is coming to Europe. This report analyzes the nascent, but developing market in Europe. It investigates the competing technologies currently in the marketplace, assesses developments in other markets and forecasts the size of the European HDTV market.
Scope
- The report analyzes the competing technology standards/formats for high-definition TV and reviews the equipment required by the consumer.
- It focuses upon Europe (with individual country forecasts for 14 markets), while drawing examples from the more developed US market.
Report Highlights
Datamonitor believes that HDTV will penetrate some 4.8 million European households by the end of 2008 - up from 50,000 in 2003. Although the consumer market will develop slowly, due to the high price of consumer equipment, broadcasters/producers should prepare and must begin to substantially upgrade their equipment and infrastructure from today.
Reasons to Purchase
- Gain an insight into the nascent, but developing, market of HDTV in Europe. Learn about the technologies involved and the issues still to be resolved.
- Learn which markets, by platform or country, will develop first in Europe and why.
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
- Introduction
- Market context
- 720p versus 1080i
- The complicated consumer equipment market
- Next generation of compression: MPEG-4 versus WM9
- Why is this market developing now?
- How can the momentum be maintained?
- Competitive dynamics
- Satellite network first
- Cathode ray tube televisions to dominate
- Germany, the UK and France to lead the growth
- Vendor opportunities abound
- Summary: unstoppable momentum
CHAPTER 2 INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
CHAPTER 3 MARKET CONTEXT
- Introduction
- Key findings
- High-definition TV: a subset of digital TV
- TThe HD standards: 720p and 1080i
- Signals: progressive versus interlaced
- The new boy set to rule the roost?
- HD broadcast technology: from studio to the TV
- Capacity limitations lead to quality reduction
- But at what cost?
- Consumer electronics equipment
- The complicated HD-capable TV market
- Commercial market vs consumer market
- Flat-panel only?
- Not cheap
- SET-TOP BOXES
- Slightly more complex than just adding an HD tuner
- PVR: more than just a larger hard disk
- European pricing
- HD tomorrow: super-size my TV
- Why not 1080p?
- Japanese maintain their technical lead
- New compression technology
- A new STB upgrade cycle
- MPEG-4 vs WM9
- MPEG-4 to win
- Europe to lead the world into MPEG-4
- WM9 to find success on smaller platforms
- Why today, not last year or next year or the year after?
- Massive opportunity for TV manufacturers
- Why buy a TV if there is nothing to watch?
- Cable returns to the fight
- Satellite operator industry picks itself up off the floor
- But what is required to maintain the momentum?
CHAPTER 4 COMPETITIVE DYNAMICS
- Introduction
- Key findings
- Worldwide developments
- Japan
- United States
- Australia
- Europe
- Future HDTV plans announced
- Plans paint European deployment map
- On all networks, but satellite first
- Terrestrial to skip SD and go straight to HD?
- Market forecast
- TV market biased towards cheaper CRTs
- Subscriber growth rocket fuel or a defensive strategy?
- Vendor/integrator opportunities
- Satellite opportunities first and foremost
- Terrestrial a non-starter, except for the broadcasters
- MPEG-4, with an increasing focus on 720p
- Hardware equipment needed today
- Storage vendors facing large short-term opportunity
- Demand for equipment, integrators and installers
- Case study: Euro1080
- Limited beginnings
- Substantial targets
- The end-game
- Case study: VOOM
- Planning to compete head-on
- But a slow start
- An uncertain future
- Picked off further down the road
CHAPTER 5 APPENDIX
- HDTV forecasts by country
- Glossary/Definitions
- Future readings
- 2003 reports
- 2004 reports
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Popular TV formats
- Table 2: The most common HDTV display formats
- Table 3: Comparison: MPEG-4 vs Windows Media 9
- Table 4: Average selling prices of European consumer HD equipment
- Table 5: Deployment speeds of recent TV-centric new technologies
- Table 6: Forecast of European HDTV household penetration
- Table 7: HDTV market development comparison
- Table 8: HDTV household forecast by country
- Table 9: SWOT analysis: Euro1080
- Table 10: Detailed HDTV forecast for Austria, 2003-08
- Table 11: Detailed HDTV forecast for Belgium, 2003-08
- Table 12: Detailed HDTV forecast for Denmark, 2003-08
- Table 13: Detailed HDTV forecast for Finland, 2003-08
- Table 14: Detailed HDTV forecast for France, 2003-08
- Table 15: Detailed HDTV forecast for Germany, 2003-08
- Table 16: Detailed HDTV forecast for Italy, 2003-08
- Table 17: Detailed HDTV forecast for the Netherlands, 2003-08
- Table 18: Detailed HDTV forecast for Norway, 2003-08
- Table 19: Detailed HDTV forecast for Portugal, 2003-08
- Table 20: Detailed HDTV forecast for Spain, 2003-08
- Table 21: Detailed HDTV forecast for Sweden, 2003-08
- Table 22: Detailed HDTV forecast for Switzerland, 2003-08
- Table 23: Detailed HDTV forecast for the UK, 2003-08
List of Figures
- Figure 1: Forecast of European HDTV household penetration, 2003-08
- Figure 2: Pioneer HDTV (PDP-434HDE) plasma screen: 1024x768 pixels
- Figure 3: EchoStar's HD-PVR: the DISH Player DVR 921
- Figure 4: Average price of an HDTV relative to average gross income
- Figure 5: Forecast of European HDTV household penetration
- Figure 6: HDTV market development comparison
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