This slide deck focuses on the important questions concerning consumers' behavior regarding mortgages and personal loans. Product penetration, choice of channel, drivers of product and provider choice, and barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from mortgages and personal loans in their country of interest.
FEATURES AND BENEFITS
Build a customer-centric strategy by learning what consumers want and need from a mortgage or personal loan.
Identify new opportunities in the mortgage and personal loan markets through a better understanding of what consumers demand from these products.
Gain a deeper insight into the mortgage and personal loan markets using country-level data across income and age groups.
HIGHLIGHTS
Channel analysis, including channel of opening and research.
Essential product and provider features.
Barriers to the adoption of mortgages and personal loans.
YOUR KEY QUESTIONS ANSWERED
What features do consumers demand from a mortgage or personal loan?
Which attributes are important in a mortgage or personal loan provider?
What channels do consumers use for researching and purchasing mortgages and personal loans?
Why do consumers decide not to take out a mortgage or personal loan?
Table of Contents
Table of Contents
The What Consumers Want series
Summary of analysis: mortgages
Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income
Research sources
Research
Research: by age
Research: by income
Use of intermediary
Use of intermediary: by age
Use of intermediary: by income
Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income
Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Summary of analysis: personal loans
Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income
Research sources
Research
Research: by age
Research: by income
Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income
Likelihood to switch
Likelihood to switch
Likelihood to switch: by age
Likelihood to switch: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Purpose of loan
Purpose of loan
Purpose of loan: by age
Purpose of loan: by income
Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income
Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Appendix
Methodology
Related reading
What Consumers Want: Mortgages and Personal Loans in Sweden 2011 published by Datamonitor in December 15, 2011. This report consists of Pages: 86 and the price starts from US $ 1295.
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