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The Eastern European Tire Market 2011-2015

Synopsis

This report analyses the tire market in the economies in western Europe from 2007 to 2011, and forecasts its performance through to 2015. For the Czech Republic, Slovakia, Hungary, Poland, Ukraine, Bulgaria, and Romania.

Description

INTRODUCTION

All of the Eastern European countries within this section witnessed large levels of pre-recessionary GDP output and will continue to demonstrate consistent growth. Eastern Europe is renowned for its harsh winters, and the usage of winter tires is compulsory in most countries in the region, with Poland, Slovakia, and Hungary being notable exceptions

FEATURES AND BENEFITS

  • Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
  • Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.
  • Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
  • Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today's tire industry.
  • Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.

HIGHLIGHTS

  • The varying economic natures of Eastern Europe make this area a potentially large investment opportunity for manufacturers. That said, the number of tires sold in countries such as Bulgaria and Romania continue to fall as consumers tend to seek out the cheapest possible tires.
  • Motorists tend to buy tires from specialists in Eastern Europe, as there is a distinct lack of awareness of the benefits of better quality tires. This gap in the market could provide an ideal opportunity for mid-range manufacturers
  • The vehicle parc in this area has been steadily increasing in recent years, meaning that demand for tires will continue to rise.

YOUR KEY QUESTIONS ANSWERED

  • What events will have the largest impact on the European tire industry by 2015 and why?
  • Which countries have the highest penetration by winter tires and how was this achieved?
  • Which countries are most susceptible to the black market for tires?
  • What are the consumer behaviors regarding retailer and tire brand selection, in the European tire market, by country?
  • What are the market shares of the key distribution channels for tires, by country?

TOC

OVERVIEW

  • Introduction
  • Executive Summary
  • Concluding Statement

MARKET SIZE

  • Czech Republic
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Slovakia
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Poland
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Hungary
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Bulgaria
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Ukraine
  • Volume
  • Value
  • Market Share
  • Romania
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors

MARKET FORECAST

  • Czech Republic
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Slovakia
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Poland
  • Volume
  • Value
  • Market Share
  • Hungary
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Bulgaria
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors
  • Ukraine
  • Volume
  • Value
  • Market Share
  • Romania
  • Volume
  • Value
  • Market Share
  • Consumer Behaviors

APPENDIX

  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor's Global Automotive Proposition
  • Component Insight reports
  • Channel Insight reports
  • Strategic Insight reports
  • Consumer Insight reports
  • Databases
  • Disclaimer

TABLES

  • Table: GDP Growth
  • Table: Market Growth
  • Table: Market Volume ('000s)
  • Table: Market Value (€m)
  • Table: Distribution Channels 2011
  • Table: Czech Republic Snapshot
  • Table: Distribution Channel Volume and Value 2011
  • Table: Slovakia Snapshot
  • Table: Market Share by Distribution Channel in Slovakia, 2011
  • Table: Poland Snapshot
  • Table: Distribution Channel Volume and Value 2011
  • Table: Hungary Snapshot
  • Table: Distribution Volume and Value 2011
  • Table: Hungary Market for Tires by Type 2011
  • Table: Bulgaria Snapshot
  • Table: Market Share by Distribution Channel in Bulgaria, 2011
  • Table: Ukraine Snapshot
  • Table: Market Share by Distribution Channel in Ukraine, 2011
  • Table: Romania Snapshot
  • Table: Market Share by Distribution Channel in Romania, 2011
  • Table: Czech Snapshot
  • Table: Market Share by Distribution Channel in the Czech Republic, 2015
  • Table: Slovakia Snapshot
  • Table: Market Share by Distribution Channel in Slovakia, 2015
  • Table: Poland Snapshot
  • Table: Market Share by Distribution Channel in Poland, 2015
  • Table: Hungary Snapshot
  • Table: Market Share by Distribution Channel in Hungary, 2015
  • Table: Bulgaria Snapshot
  • Table: Market Share by Distribution Channel in Bulgaria, 2015
  • Table: Ukraine Snapshot
  • Table: Market Share by Distribution Channel in Ukraine, 2015
  • Table: Romania Snapshot
  • Table: Market Share by Distribution Channel in Romania, 2015

FIGURES

  • Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2005-11
  • Figure: Tire Market Value in the Czech Republic 2007-11
  • Figure: Tire Distribution Channels in the Czech Republic 2011
  • Figure: Tire Spend per Car 2007-10
  • Figure: Average Tire Price per Car 2007-11
  • Figure: Rubber Prices Versus Czech Market Value
  • Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2005-11
  • Figure: Tire Market Value in Slovakia 2007-11
  • Figure: Tire Distribution Channels in Slovakia in 2011
  • Figure: Spend per Car 2007 and 2009
  • Figure: Average Tire Price per Car 2007-11
  • Figure: Rubber Prices Versus Slovakia Market Value
  • Figure: GDP Growth and Tire Market Volume in Poland 2005-11
  • Figure: Poland Tire Market Value 2007-11
  • Figure: Rubber Prices Versus Poland Market Value
  • Figure: Tire Distribution Channels in Poland 2011
  • Figure: Tire Spend per Car 2007-10
  • Figure: GDP Growth and Tire Market Volume in Hungary 2007-11
  • Figure: Tire Market Value in Hungary 2007-11
  • Figure: Tire Distribution Channels in Hungary 2011
  • Figure: Tire Spend per Car 2007-10
  • Figure: Average Tire Price per Car 2007-11
  • Figure: Rubber Prices Versus Hungary Market Value
  • Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2005-11
  • Figure: Tire Market Value in Bulgaria 2007-11
  • Figure: Tire Distribution Channels in Bulgaria in 2011
  • Figure: Average Tire Price per Car 2007-11
  • Figure: Rubber Prices Versus Bulgaria Market Value
  • Figure: GDP Growth (%) and Tire Market Volume in Ukraine 2005-11
  • Figure: Ukraine Tire Market Value 2007-11
  • Figure: Tire Distribution Channels in Ukraine in 2011
  • Figure: GDP Growth (%) and Tire Market Volume in Romania 2005-11
  • Figure: Tire Market Value in Romania 2007-11
  • Figure: Tire Distribution Channels in Romania in 2011
  • Figure: Average Tire Price per Car 2007-11
  • Figure: Rubber Prices Versus Romania Market Value
  • Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2012-15
  • Figure: Tire Market Value in the Czech Republic 2012-15
  • Figure: Average Tire Price per Car 2012-15
  • Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2012-15
  • Figure: Tire Market Value in Slovakia 2012-15
  • Figure: Average Tire Price per Car 2012-15
  • Figure: GDP Growth (%) and Tire Market Volume in Poland 2012-15
  • Figure: Poland Tire Market Value 2012-15
  • Figure: Tire Distribution Channels in Poland 2015
  • Figure: GDP Growth (%) and Tire Market Volume in Hungary 2012-15
  • Figure: Tire Market Value in Hungary 2012-15
  • Figure: Average Tire Price per Car 2012-15
  • Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2012-15
  • Figure: Tire Market Value in Bulgaria 2012-15
  • Figure: Average Tire Price per Car 2012-15
  • Figure: GDP Growth (%) and Tire Market Volume in Ukraine, 2012-15
  • Figure: Ukraine Tire Market Value 2012-15
  • Figure: Tire Distribution Channels in Ukraine 2015
  • Figure: GDP Growth (%) and Tire Market Volume in Romania 2012-15
  • Figure: Tire Market Value in Romania 2012-15
  • Figure: Average Tire Price per Car 2012-15
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