This report analyzes the key issues and trends in the online automotive aftermarket in Europe.
This report provides an in-depth analysis of the current online automotive aftermarket. Current trends within the market are examined, as well as the services offered by major online players. Consumer attitudes towards purchasing automotive products online are also discussed, with a particular focus on the services online retailers need to offer in order to be a success in this diverse market.
FEATURES AND BENEFITS
This report presents a clear and concise picture of the current state of the automotive e-retailing market in Europe.
It outlines the features of many key online players in the market, including the products they offer, delivery times, and fitment services.
The report examines key trends in the e-retailing market and provides a forward-thinking outlook of the future of the online aftermarket.
Many physical retailers lack a sufficient online transactional platform, and have been slow to adapt to the changing trends in the aftermarket; as a result, several well-established chains have a small or inadequate online presence.
Many do not offer a transactional website online, leaving them open to losing sales opportunities to online channels.
Typically, tire specialists and vehicle manufacturer networks have an undeveloped presence online, although some chains such as Euromaster have now opened online portals offering mobile fitment of tires and batteries. Some chains are relying too heavily on bricks and mortar retail and should invest in their online presence as a matter of urgency.
YOUR KEY QUESTIONS ANSWERED
What are the current trends in the online automotive aftermarket?
What services are consumers looking for when purchasing automotive products online?
How physical retailers can take advantage of the growing online aftermarket?
What features do e-retailers need to offer to stay competitive?
Table of Contents
Internet usage rapidly increasing in developing countries over 2007-11
Many physical retailers lack a sufficient online transactional platform
Consumers looking for increasingly convenient delivery options, including mobile fitment
Strategic recommendations - physical retailers
Transactional websites essential for physical retailers to meet consumers' expectations