Innovation in frozen food continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor's TrendSights mega-trend framework.
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the frozen food category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.
Frozen food represented $120.8bn in global spending in 2013, with frozen fish/seafood being the fastest growing sub-category.
Products with high protein claims on pack will draw male consumers to the frozen food aisle. 23% of men globally prioritize 'high protein' when purchasing food and drink products.
Keywords: frozen food, ready meals, men, millennials, fresh, trust, transparency, horsemeat, convenience, scratch cooking, experiences, engagement, gender-targeting.
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