Over 70% of American consumers agree that environmental damage is a key threat to the world, but is this concern translating into action? Find out as we explore “green” hot buttons that are resonating with consumers, issues and concerns that are holding consumers back and how personal care and beauty companies are working to counter these objections.
American consumers are intrigued by the concept of environmentally-friendly personal care and beauty products, but just 26% find ethical or sustainability claims made by cosmetic or beauty brands to be credible.
Learn about how companies are combining the best of science and nature to build interest and establish trust for new generation “green” personal care and beauty products. See areas of opportunity for “green” within the personal care and beauty marketplace, from the expanding concept of “ethical luxury” to the theme of simplicity.
Identify which sectors of the personal care and beauty markets provide the most fertile ground for “green” and examine innovative new products that are leading the way. Take a closer look at the concept of “fair trade” for personal care and beauty, and find out if this is the “next big thing” for the market.