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The Western European Service Parts Market, 2011-15

Abstract

Introduction

While the general trend in mature markets is for declining average mileage in lieu of higher vehicle ownership ratios per household, the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result stalling consumption of service parts on an annual basis.

Features and benefits

  • Achieve revenue growth by understanding the forecast sales performance of service parts by country and adjust business development plans accordingly.
  • Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
  • Improve your product mix and hence revenues by gaining insight into what types of service parts are proving popular, by country and region.
  • Formulate market share and channel share objectives for your company using our product and distribution data.
  • Develop new strategies to sell your products by understanding where premium and budget brands are most popular, and why.

Highlights

Changes in the filter market will be driven by the age of the Western European car parc. As many new cars are fitted with cabin filters, there will be increased demand for this component over the coming years. Furthermore, new diesel car sales are increasing, which will boost demand for diesel filters, but lead to a slump for petrol filter sales.

The increasing dieselization of the Western European car parc will impact the dynamics of the spark and glow plug market. As more Western motorists switch to diesel-powered vehicles, due to improved fuel efficiency, the consumer demand for glow plugs will rise, while leading to the contraction of the spark plug market.

While mineral and semi-synthetic motor oils were previously the market leaders, there has been a noticeable shift towards synthetic oils in Western Europe. As the retail price for synthetic oil is higher, this will help to keep the value of the market high over the next four years, despite sales remaining static.

Your key questions answered

  • Which countries have the highest penetration of synthetic oil?
  • Which countries are displaying the highest growth rates for glow plugs versus spark plugs?
  • What are the consumer behaviors regarding retailer and component brand selection in the European service parts market, by component and country?
  • What are the market shares of the key distribution channels for oil, air, cabin, petrol, and diesel filters, ignition plugs, and oil, by country?
  • What is the average annual spend by consumers on service parts by component and by country?

Table of Contents

OVERVIEW

  • Introduction
  • Key findings
    • Filter market set to benefit from economies emerging from recession
    • Diesel filter market will increase while petrol filter volumes contract
    • Oil and air filter markets to stagnate across Western Europe
    • Cabin filters will boom in popularity as the age of the Western European vehicle parc decreases
    • Increases in raw material price and popularity of synthetic oil will keep market volumes high
    • Spark plug market value to remain high despite falling demand
    • Demand and value of glow plugs will increase at a healthy rate
  • Strategic recommendations
    • Consider the technical specifications of new vehicles as an indicator of future demand
    • Focus on profit-based sales as volume will continue to fall
    • Concentrate marketing strategies on tradesmen and retailers rather than consumers
    • Independent garages represent the biggest sales opportunity for the independent aftermarket
    • Sale of components affected by motorist discretion should be focused on to maximize sales
    • Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
    • Consider regional climates when anticipating the cadence of demand for service parts
    • Increasing preference for diesel vehicles heralds the decline of petrol-based components
  • Executive summary
    • Filters
    • Oil
    • Spark and glow plugs

BELGIUM

  • Oil filters
    • Volume: sales expected to increase as Belgium emerges from a recession
    • Value: rising labor value is expected to help the total market value increase steadily
    • Market shares: garages and vehicle manufacturer networks expected to continue to dominate the market
    • Consumer attitudes: spend per component to increase as motorists show preference for premium brands
  • Petrol filters
    • Volume: demand for petrol filters expected to fall as petrol vehicles become less popular
    • Value: values expected to fall as demand shrinks
    • Market shares: premium manufacturers predicted to maintain their domination of the market
    • Consumer attitudes: motorists show a preference for premium brands in an attempt to increase efficiency
  • Diesel filters
    • Volume: high levels of dieselization will lead to increasing aftermarket demand
    • Value: improving value driven by both high labor and parts values
    • Market shares: premium manufacturers expected to maintain their dominance of the Belgian market
    • Consumer attitudes: motorists showing more awareness of diesel filters as they look to save money
  • Air filters
    • Volume: market volumes predicted to increase as Belgium recovers from a recession
    • Value: increasing total values driven by high labor costs and rising prices of air filters
    • Market shares: garages and vehicle manufacturer networks expected to maintain dominance of the market
    • Consumer attitudes: motorists actively choosing premium brands in a bid to improve vehicle efficiency
  • Cabin filters
    • Volume: aftermarket demand expected to grow as vehicle parc age decreases
    • Value: new products entering the market will drive an overall increase in market value
    • Market shares: premium manufacturers predicted to dominate as budget brands fail to gain market share
    • Consumer attitudes: consumer awareness of cabin filters predicted to improve over the next four years
  • Oil
    • Volume: longevity of oil will cause the market to stagnate
    • Value: increasing price of oil promotes resilience
    • Market shares: consumers prefer professional channels, although smaller channels demonstrate growth
    • Consumer attitudes: austerity measures encourage lower mileage and oil replacement rates
  • Spark plugs
    • Volume: declining market driven by increasing diesel penetration and spark plug lifespan
    • Value: increasing price of precious metals protects value from sharply declining sales
    • Market shares: spark plug choice decided by mechanics in professional channels
    • Consumer attitudes: preference for diesel cars leads to less spend per car on spark plugs
  • Glow plugs
    • Volume: rising volume, but growth slowed by increasing lifespan of glow plugs
    • Value: value boosted by increasing price of glow plugs
    • Market shares: professional channels remain popular; growth observed in small channels
    • Consumer attitudes: Belgians willing to spend more on glow plugs due to preference for diesel engines

NETHERLANDS

  • Oil filters
    • Volume: sales predicted to increase as the Netherlands recovers from recession
    • Value: increasing labor value drive growth in the market
    • Market shares: premium brands dominate the market, but budget manufacturers are growing in popularity
    • Consumer attitudes: austerity measures lead to consumers becoming more cost-conscious
  • Petrol filters
    • Volume: sales predicted to decrease as petrol filter longevity increases
    • Value: small growth predicted as labor value rises
    • Market shares: vehicle manufacturer networks and garages dominate the market
    • Consumer attitudes: motorists becoming more cost-conscious due to the rising cost of living
  • Diesel filters
    • Volume: increasing popularity of diesel vehicles predicted to boost sales
    • Value: new high value technology entering the market is expected to boost market values
    • Market shares: budget brands are increasing their market share as motorists become more cost-conscious
    • Consumer attitudes: replacement rates expected to remain in line with industry recommendations
  • Air filters
    • Volume: market expected to stagnate as aftermarket demand remains static
    • Value: increasing market value driven by rising labor costs
    • Market shares: vehicle manufacturer networks and garages will continue to dominate the market
    • Consumer attitudes: rising fuel costs will lead to motorists decreasing their mileage
  • Cabin filters
    • Volume: sales expected to increase as more new vehicles enter the aftermarket
    • Value: increasing market values driven by high labor costs over the next four years
    • Market shares: vehicle manufacturer networks and garages are predicted to dominate the market
    • Consumer attitudes: increasing service intervals expected due to austerity measures
  • Oil
    • Volume: growth will be stunted due to increasing popularity of long-life synthetic oil
    • Value: value to grow faster than volume due to increasing synthetic oil penetration
    • Market shares: garages, vehicle manufacturer networks, and fast fits to remain the favorite channels
    • Consumer attitudes: reduced car use leads to decreased car servicing and oil replacement
  • Spark plugs
    • Volume: predicted decline driven by falling spark plug replacement rates
    • Value: increasing price of spark plugs promotes value resilience
    • Market shares: professional channels remain popular, with little change predicted for channels
    • Consumer attitudes: willing to spend on spark plugs due to preference for petrol vehicles
  • Glow plugs
    • Volume: improving economy will promote volume growth
    • Value: rising cost of glow plugs will lead to market value growth
    • Market shares: Dutch preference for professional channels will continue up to 2015
    • Consumer attitudes: cost-cutting and reduced mileage cut glow plug replacement rates

AUSTRIA

  • Oil filters
    • Volume: oil filter market expected to decline as consumer spending decreases
    • Value: high labor value anticipated to drive small growth in total market value
    • Market shares: premium manufacturers expected to maintain their domination of the Austrian market
    • Consumer attitudes: service intervals predicted to increase as consumer spending falls
  • Petrol filters
    • Volume: decreasing aftermarket demand the catalyst for falling sales volumes
    • Value: parts value expected to fall in line with declining demand for petrol filters
    • Market shares: vehicle manufacturer networks and garages expected to dominate the market
    • Consumer attitudes: motorist spending expected to fall in line with a decrease in disposable income
  • Diesel filters
    • Volume: sales volumes anticipated to increase as more diesel vehicles enter the aftermarket
    • Value: overall values expected to increase driven by high labor value
    • Market shares: vehicle manufacturer networks and garages expected to maintain their domination
    • Consumer attitudes: spend per component remains high as motorists continue to choose premium brands
  • Air filters
    • Volume: market volumes expected to increase steadily due to stable replacement rates
    • Value: overall values expected to increase driven by rising prices and high labor costs
    • Market shares: autocenters and fast fits predicted to struggle to increase their market share
    • Consumer attitudes: motorists preference for premium brands will keep spend per component high
  • Cabin filters
    • Volume: demand expected to increase as the age of the vehicle parc decreases
    • Value: total market value expected to boom, driven by high parts and labor values
    • Market shares: budget brands expected to fail to penetrate the market; premium brands remain dominant
    • Consumer attitudes: preference for premium brands will keep spend per component stable
  • Oil
    • Volume: growth tempered by increasing oil replacement intervals
    • Value: increasing raw material prices and popularity of synthetic oil encourage value growth
    • Market shares: professional channels favored, but smaller channels see significant growth
    • Consumer attitudes: increased oil replacement intervals due to drivers using cars less
  • Spark plugs
    • Volume: increasing longevity of spark plugs slows volume growth
    • Value: increasing raw material prices push up market value
    • Market shares: professional channels favored, but significant growth foreseen for smaller channels
    • Consumer attitudes: Austrian consumers not willing to compromise on quality to save money
  • Glow plugs
    • Volume: volume growth slowed by increasing plug lifespan
    • Value: rising sales and improving technology will drive an increase in market value
    • Market shares: professional channels preferred for replacement due to lack of DIY interest
    • Consumer attitudes: highest spend per plug in Western Europe despite decreasing spend per vehicle

SWITZERLAND

  • Oil filters
    • Volume: market stability expected with consumer spending anticipated to remain static
    • Value: market value expected to increase due to rising prices and high labor costs
    • Market shares: vehicle manufacturer networks and garages anticipated to dominate the market
    • Consumer attitudes: high spend per component expected as preference for premium filters continues
  • Petrol filters
    • Volume: high number of petrol vehicles expected to keep demand stable
    • Value: high labor costs expected to drive an increase in market values
    • Market shares: premium manufacturers expected to maintain their domination of the market
    • Consumer attitudes: replacement rates expected to stay stable as service intervals remain static
  • Diesel filters
    • Volume: increasing popularity of diesel vehicles expected to drive high sales in the future
    • Value: market value predicted to increase driven by high prices and labor costs
    • Market shares: vehicle manufacturer networks and garages will continue to dominate the market
    • Consumer attitudes: motorist preference for premium brands expected to continue
  • Air filters
    • Volume: slowly increasing volumes driven by rising vehicle parc and stable replacement rates
    • Value: high parts and labor values expected to drive growth in the air filter market
    • Market shares: budget brands not expected to gain any large market share as premium brands dominate
    • Consumer attitudes: replacement rates expected to remain stable in line with static service intervals
  • Cabin filters
    • Volume: sales expected to boom as a growing number of new vehicles enter the aftermarket
    • Value: high parts and labor costs expected to aid a rapid increase in overall market values
    • Market shares: premium brands predicted to maintain their domination of the cabin filter market
    • Consumer attitudes: spend per component will remain high as preference for premium brands continues
  • Oil
    • Volume: market volume will stagnate as economy stabilizes and oil lifespan increases
    • Value: market value to rise in the face of falling sales due to increasing penetration of synthetic oil
    • Market shares: professional oil replacement is the preferred choice and will remain so
    • Consumer attitudes: Swiss consumers willing to spend money on high quality motor oil
  • Spark plugs
    • Volume: volume decline driven by increasing longevity of plugs
    • Value: market value will be protected from volume decrease by rising precious metal prices
    • Market shares: garages and vehicle manufacturer networks hold clear majority for spark plug replacement
    • Consumer attitudes: Highest spend per plug out of Western countries despite austerity measures
  • Glow plugs
    • Volume: positive economic conditions support the growth of the glow plug market
    • Value: rising glow plug prices will inflate market value at a higher rate than volume
    • Market shares: professional channels are preferred for replacement due to lack of DIY interest
    • Consumer attitudes: lowest spend per car on glow plugs due to preference for petrol vehicles

APPENDIX

  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor's Global Automotive Proposition
    • Component Insight reports
    • Channel Insight reports
    • Strategic Insight reports
    • Consumer Insight reports
    • Databases
  • Disclaimer

TABLES

  • Table: Western Europe: filter markets
  • Table: Western Europe: oil market
  • Table: Western Europe: spark and glow plug markets
  • Table: Belgium oil filters snapshot
  • Table: Belgium: oil filter distribution channel market shares of volume sold 2011
  • Table: Belgium petrol filters snapshot
  • Table: Belgium: petrol filter distribution channel market shares of volume sold 2011
  • Table: Belgium diesel filters snapshot
  • Table: Belgium: diesel filter distribution channel market shares of volume sold 2011
  • Table: Belgium air filters snapshot
  • Table: Belgium: air filter distribution channel market shares of volume sold 2011
  • Table: Belgium cabin filters snapshot
  • Table: Belgium: cabin filter distribution channel market shares of volume sold 2011
  • Table: Belgium oil snapshot
  • Table: Belgium: oil distribution channel market shares of volume sold 2011
  • Table: Belgium spark plug snapshot
  • Table: Belgium: spark plug distribution channel market shares of volume sold 2011
  • Table: Belgium glow plug snapshot
  • Table: Belgium: glow plug distribution channel market shares of volume sold 2011
  • Table: Netherlands oil filters snapshot
  • Table: Netherlands: oil filter distribution channel market shares of volume sold 2011
  • Table: Netherlands petrol filters snapshot
  • Table: Netherlands: petrol filter distribution channel market shares of volume sold 2011
  • Table: Netherlands diesel filters snapshot
  • Table: Netherlands: diesel filter distribution channel market shares of volume sold 2011
  • Table: Netherlands air filters snapshot
  • Table: Netherlands: air filter distribution channel market shares of volume sold 2011
  • Table: Netherlands cabin filters snapshot
  • Table: Netherlands: cabin filter distribution channel market shares of volume sold 2011
  • Table: Netherlands oil snapshot
  • Table: Netherlands: oil distribution channel market shares of volume sold 2011
  • Table: Netherlands spark plug snapshot
  • Table: Netherlands: spark plug distribution channel market shares of volume sold 2011
  • Table: Netherlands glow plug snapshot
  • Table: Netherlands: glow plug distribution channel market shares of volume sold 2011
  • Table: Austria oil filters snapshot
  • Table: Austria: oil filter distribution channel market shares of volume sold 2011
  • Table: Austria petrol filters snapshot
  • Table: Austria: petrol filter distribution channel market shares of volume sold 2011
  • Table: Austria diesel filters snapshot
  • Table: Austria: diesel filter distribution channel market shares of volume sold 2011
  • Table: Austria air filters snapshot
  • Table: Austria: air filter distribution channel market shares of volume sold 2011
  • Table: Austria cabin filters snapshot
  • Table: Austria: cabin filter distribution channel market shares of volume sold 2011
  • Table: Austria oil snapshot
  • Table: Austria: oil distribution channel market shares of volume sold 2011
  • Table: Austria spark plug snapshot
  • Table: Austria: spark plug distribution channel market shares of volume sold 2011
  • Table: Austria glow plug snapshot
  • Table: Austria: glow plug distribution channel market shares of volume sold 2011
  • Table: Switzerland oil filters snapshot
  • Table: Switzerland: oil filter distribution channel market shares of volume sold 2011
  • Table: Switzerland petrol filters snapshot
  • Table: Switzerland: petrol filter distribution channel market shares of volume sold 2011
  • Table: Switzerland diesel filters snapshot
  • Table: Switzerland: diesel filter distribution channel market shares of volume sold 2011
  • Table: Switzerland air filters snapshot
  • Table: Switzerland: air filter distribution channel market shares of volume sold 2011
  • Table: Switzerland cabin filters snapshot
  • Table: Switzerland: cabin filter distribution channel market shares of volume sold 2011
  • Table: Switzerland oil snapshot
  • Table: Switzerland: oil distribution channel market shares of volume sold 2011
  • Table: Switzerland spark plug snapshot
  • Table: Switzerland: spark plug distribution channel market shares of volume sold 2011
  • Table: Switzerland glow plug snapshot
  • Table: Switzerland: glow plug distribution channel market shares of volume sold 2011

FIGURES

  • Figure: Belgium: oil filter market volume and replacement rate
  • Figure: Belgium: oil filter labor and parts value
  • Figure: Belgium: oil filter spend per vehicle and spend per component
  • Figure: Belgium: petrol filter market volume and replacement rate
  • Figure: Belgium: petrol filter labor and parts value
  • Figure: Belgium: petrol filter spend per vehicle and spend per component
  • Figure: Belgium: diesel filter market volume and replacement rate
  • Figure: Belgium: diesel filter labor and parts value
  • Figure: Belgium: diesel filter spend per vehicle and spend per component
  • Figure: Belgium: air filter market volume and replacement rate
  • Figure: Belgium: air filter labor and parts value
  • Figure: Belgium: air filter spend per vehicle and spend per component
  • Figure: Belgium: cabin filter market volume and replacement rate
  • Figure: Belgium: cabin filter labor and parts value
  • Figure: Belgium: cabin filter spend per vehicle and spend per component
  • Figure: Belgium: oil market volume and replacement rate
  • Figure: Belgium: oil labor and parts value
  • Figure: Belgium: oil spend per vehicle and spend per component
  • Figure: Belgium: spark plug market volume and replacement rate
  • Figure: Belgium: spark plug labor and parts value
  • Figure: Belgium: spark plugs spend per vehicle and spend per component
  • Figure: Belgium: glow plug market volume and replacement rate
  • Figure: Belgium: glow plug labor and parts value
  • Figure: Belgium: glow plugs spend per vehicle and spend per component
  • Figure: Netherlands: oil filter market volume and replacement rate
  • Figure: Netherlands: oil filter labor and parts value
  • Figure: Netherlands: oil filter spend per vehicle and spend per component
  • Figure: Netherlands: petrol filter market volume and replacement rate
  • Figure: Netherlands: petrol filter labor and parts value
  • Figure: Netherlands: petrol filter spend per vehicle and spend per component
  • Figure: Netherlands: diesel filter market volume and replacement rate
  • Figure: Netherlands: diesel filter labor and parts value
  • Figure: Netherlands: diesel filter spend per vehicle and spend per component
  • Figure: Netherlands: air filter market volume and replacement rate
  • Figure: Netherlands: air filter labor and parts value
  • Figure: Netherlands: air filter spend per vehicle and spend per air filter
  • Figure: Netherlands: cabin filter market volume and replacement rate
  • Figure: Netherlands: cabin filter labor and parts value
  • Figure: Netherlands: cabin filter spend per vehicle and spend per component
  • Figure: Netherlands: oil market volume and replacement rate
  • Figure: Netherlands: oil labor and parts value
  • Figure: Netherlands: oil spend per vehicle and spend per component
  • Figure: Netherlands: spark plug market volume and replacement rate
  • Figure: Netherlands: spark plug labor and parts value
  • Figure: Netherlands: spark plug spend per vehicle and spend per spark plug
  • Figure: Netherlands: glow plug labor and parts value
  • Figure: Netherlands: glow plug labor and parts value
  • Figure: Netherlands: glow plugs spend per vehicle and spend per component
  • Figure: Austria: oil filter market volume and replacement rate
  • Figure: Austria: oil filter labor and parts value
  • Figure: Austria: oil filter spend per vehicle and spend per component
  • Figure: Austria: petrol filter market volume and replacement rate
  • Figure: Austria: petrol filter labor and parts value
  • Figure: Austria: petrol filter spend per vehicle and spend per component
  • Figure: Austria: diesel filter market volume and replacement rate
  • Figure: Austria: diesel filter labor and parts value
  • Figure: Austria: diesel filter spend per vehicle and spend per component
  • Figure: Austria: air filter market volume and replacement rate
  • Figure: Austria: air filter labor and parts value
  • Figure: Austria: air filter spend per vehicle and spend per component
  • Figure: Austria: cabin filter market volume and replacement rate
  • Figure: Austria: cabin filter labor and parts value
  • Figure: Austria: cabin filter spend per vehicle and spend per component
  • Figure: Austria: oil market volume and replacement rate
  • Figure: Austria: oil labor and parts value
  • Figure: Austria: oil spend per vehicle and spend per component
  • Figure: Austria: spark plug market volume and replacement rate
  • Figure: Austria: spark plug labor and parts value
  • Figure: Austria: spark plugs spend per vehicle and spend per component
  • Figure: Austria: glow plug market volume and replacement rate
  • Figure: Austria: glow plug labor and parts value
  • Figure: Austria: glow plugs spend per vehicle and spend per component
  • Figure: Switzerland: oil filter market volume and replacement rate
  • Figure: Switzerland: oil filter labor and parts value
  • Figure: Switzerland: oil filter spend per vehicle and spend per component
  • Figure: Switzerland: petrol filter market volume and replacement rate
  • Figure: Switzerland: petrol filter labor and parts value
  • Figure: Switzerland: petrol filter spend per vehicle and spend per component
  • Figure: Switzerland: diesel filter market volume and replacement rate
  • Figure: Switzerland: diesel filter labor and parts value
  • Figure: Switzerland: diesel filter spend per vehicle and spend per component
  • Figure: Switzerland: air filter market volume and replacement rate
  • Figure: Switzerland: air filter labor and parts value
  • Figure: Switzerland: air filter spend per vehicle and spend per component
  • Figure: Switzerland: cabin filter market volume and replacement rate
  • Figure: Switzerland: cabin filter labor and parts value
  • Figure: Switzerland: cabin filter spend per vehicle and spend per component
  • Figure: Switzerland: oil market volume and replacement rate
  • Figure: Switzerland: oil labor and parts value
  • Figure: Switzerland: oil spend per vehicle and spend per component
  • Figure: Switzerland: spark plug market volume and replacement rate
  • Figure: Switzerland: spark plug labor and parts value
  • Figure: Switzerland: spark plugs spend per vehicle and spend per component
  • Figure: Switzerland: glow plug market volume and replacement rate
  • Figure: Switzerland: glow plug labor and parts value
  • Figure: Switzerland: glow plugs spend per vehicle and spend per component
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