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Packaging Solutions Throughout The Supply Chain



This report reviews how, at each stage of the consumer packaged goods supply chain, well designed packaging creates efficiencies and offers solutions to challenges such as maintaining product integrity, traceability, and meeting sustainability aims



Manufacturers, retailers, and haulers must manage costs, operate at optimal efficiency, and meet environmental targets throughout the entire FMCG supply chain. Additionally, manufacturers and retailers are under pressure to market brands effectively and meet consumer expectations of product safety, convenience, and sustainability. Innovative packaging solutions are helping to fulfill these needs.


  • Understand the role packaging can play in optimizing efficiency throughout the consumer packaged goods supply chain.
  • Evaluate new and emerging packaging technologies, materials, and solutions that enhance packaging functionality and efficiency.
  • Gain insight into macro socio-economic factors driving consumption, innovation, and costs in the packaging market.
  • Review and understand the future outlook for major trends, developments, and innovation in packaging solutions for efficient supply chains.
  • Assess stages in the supply chain where packaging optimization could provide cost benefits for your business.


  • There is a rising demand for companies to reduce their environmental impact at all stages of the supply chain, as consumers are increasingly enlightened about the ecological and ethical issues surrounding mass production. Independent studies suggest that firms can make costs savings by adopting sustainability measures.
  • Production, labor, and energy costs are rising. This having a significant impact on how companies view packaging: instead of focusing on the supply chain itself through measures such as reducing air freight or optimizing traffic routing, reviewing or innovating packaging can have a significant impact upon costs and efficiency.
  • Demands upon the packaging industry are becoming ever more sophisticated and require increasingly efficient and complex solutions. Nano-packaging offers an exciting area of new possibilities to transform packaging in terms of safety, preservation, tracking, and quality, and this market is growing rapidly.


  • What are the latest innovations in nanotechnology and electronics in packaging and how can I use them to help optimize my supply chain?
  • How can packaging solutions help my business to improve space utilization on pallets and throughout the distribution network?
  • Can packaging innovation provide solutions to help make my companies supply chain operations more environmentally friendly?
  • How can packaging enhance my brand and improve on-shelf presence in store?
  • What are the solutions to reducing the packaging volumes that my company uses?

Table of Contents

About the author

  • Disclaimer


  • Introduction
  • The functions of packaging
  • Using packaging to overcome cost and operational challenges throughout the supply chain
  • Trends, development, and innovation
  • Outlook for packaging solutions throughout the supply chain


  • Summary
  • The purpose of packaging
  • Market outlook
  • Packaging materials outlook
  • The drive for sustainability in packaging
  • Packaging sustainability throughout the supply chain
  • Emerging packaging technologies
  • Macro socio-economic factors driving packaging consumption, innovation, and cost base

The functions of packaging

  • Summary
  • Functions
  • The principle functions of packaging
  • Barrier protection
  • Containment/agglomeration
  • Shipment and product security
  • Logistic and handling issues
  • Auxiliary packaging functions
  • Marketing and branding
  • Security
  • Convenience
  • Discretionary packaging functions
  • Portion control
  • Recycling and sustainability measures

Using packaging to overcome cost and operational challenges throughout the supply chain

  • Summary
  • Introduction
  • Rising industrial costs
  • Key packaging cost constraints
  • Lowering net packaging costs
  • Case study: Damco
  • Case study: Overwrapping vs. shrink wrapping
  • Energy costs
  • Case study: Shields Bag and Printing
  • Case study: Pakit
  • Cubic efficiency
  • Case study: SCO
  • Strength and resilience
  • Material designs
  • Pallet design
  • Storage time and humidity
  • Case study: Nanobricks
  • Bespoke functionality
  • Efficiency in distribution
  • Traceability
  • Recent developments
  • On-shelf efficiency
  • Volume reduction
  • Waste reduction and use of alternative packaging materials
  • Sustainability
  • Case study: Boots

Trends, developments, innovation

  • Summary
  • Radio Frequency Identification (RFID)
  • Making labels interactive
  • Case study: Coca-Cola
  • Case study: Heinen
  • Packaging with wireless data transmission capability
  • Case study: Stora Enso in collaboration with Cypak
  • The potential of nanotechnology in packaging
  • Scavenging and absorbing nanotechnology applications
  • Nanocomposites
  • Electric tongues
  • Nano barcodes
  • Smart colors
  • Bioswitches
  • Less can be more
  • Buy local
  • Shelf-ready
  • Next generation lightweighting
  • Active packaging
  • Time/Temperature indicators (TTI)
  • Case study: Freshpoint
  • Case study: Avery Dennison
  • Case study: EVAP
  • Other active packaging applications
  • E-Packaging

Outlook for packaging solutions throughout the supply chain

  • Summary
  • Sustainability impacting the supply chain
  • Intensifying competition enhances packaginga's role in brand differentiation
  • Reduced packaging demands enhanced performance
  • Sustainable packaging making efficiency savings
  • Retail-ready packaging cuts labor costs
  • Trend to smaller pack sizes
  • Nanotechnology enhances - ‘freshness’ and cuts wastage
  • RFID offers better traceability and stock control
  • Economic pressures work against increased costs
  • Rising transport costs and consumer demand drive localized logistics networks
  • Rising raw materials and energy prices constrain the market
  • Conclusions


  • Glossary/Abbreviations
  • Bibliography/References


  • Table: EU food packaging requirements
  • Table: Pallet design
  • Table: Storage effect on carton strength, normal ambient temperature warehouse
  • Table: Humidity effect on carton strength, normal ambient temperature warehouse
  • Table: Nano-enabled Packaging in the food and beverage market, 2008-2014
  • Table: Average price of passive RFID tags, 2010


  • Figure: Tropicana orange juice
  • Figure: Consumer packaging market 2006-2011, (US$bn)
  • Figure: Consumer packaging market by region, (%)
  • Figure: Consumer packaging market by material (%)
  • Figure: Supply Chain diagram
  • Figure: Nano-enhanced plastic film
  • Figure: The basic functions of packaging
  • Figure: Considerations when designing packaging
  • Figure: Potential threats to product integrity in the packaging supply chain
  • Figure: Granola packaged in stand up pouches
  • Figure: Palletized products
  • Figure: Heinz Ketchup sachets
  • Figure: Insulated coffee cup
  • Figure: Green Box pizza box
  • Figure: Benefits of improved strength packaging case
  • Figure: Ragu in Tetra-Pak pouch
  • Figure: Unilever detergent packaging
  • Figure: RFID tag
  • Figure: Scanlife mobile barcode
  • Figure: Heinena's - Where Food Comes From - branded label
  • Figure: DDSi wireless package
  • Figure: FresherLonger Storage Containers
  • Figure: OnVu time temperature indicator
  • Figure: TT Sensor Active labels
  • Figure: Jersey Royals with EVAP technology
  • Figure: Kellogga's Corn Flakes traditional and space saving packaging designs
  • Figure: Kenco Re-fill pack vs. Kenco jar
  • Figure: Cadburya's RRP packaging
  • Figure: Coke pocket size
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