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Market Research Report

UK Consumer Insights 2008: Barratts - Footwear

Published by Datamonitor
Published July, 2008 Product code 70903
Content info 62 pages
Price
Not Available

This publication has been discontinued on July 19, 2011.

Introduction

Overview

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Key reasons to read this report

  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Barratts share of shoppers
    • Barratts share of shoppers by demographics
    • Barratts share of shoppers by television region
    • Barratts share of shoppers by household characteristics
    • Barratts share of shoppers by other characteristics andACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Barratts conversion of visitors to main users
    • Barratts conversion of visitors to main users bydemographics and region
    • Barratts conversion of visitors to main users by householdcharacteristics
    • Non-converting customers
    • Profile of Barratts non-converting customers bydemographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Barratts profile of shoppers by demographics
    • Barratts profile of shoppers by television region
    • Barratts profile of shoppers by household characteristics
    • Barratts profile of shoppers by other characteristics andACORN classification
  • CHAPTER 5 LOYALTY
    • Barratts loyalty of main users
    • Barratts loyalty of main users by demographics and region
    • Barratts loyalty of main users by householdcharacteristics
    • Barratts basic drivers of loyalty and disloyalty
    • Barratts detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Footwear
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
      • Metropolitan county
      • Other 100% urban
      • Mixed urban/rural
      • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • List of Tables
    • Table 1: Key performance indicators for Barratts inFootwear
    • Table 2: Barratts change in visitor share (%) 2004-2008
    • Table 3: Barratts change in main user share (%)2004-2008
    • Table 4: Barratts visitor and main user share by ACORNclassification 2008
    • Table 5: Barratts change in conversion rates 2004-2008
    • Table 6: Barratts change in non-conversion rates (%)2004-2008
    • Table 7: Main stores non-converters use instead ofBarratts 2008
    • able 8: Barratts visitor and main user profile by ACORNclassification 2008
    • Table 9: Barratts change in loyalty (%) 2004-2008
    • Table 10: Barratts change in disloyalty 2004-2008
    • Table 11: Barratts drivers of loyalty (%) 2004-2008
    • Table 12: Barratts drivers of disloyalty (%) 2004-2008
    • Table 13: Barratts detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • List of Figures
    • Figure 1: Barratts visitor share 2004-2008
    • Figure 2: Barratts main user share 2004-2008
    • Figure 3: Barratts visitor share by demographic group2008
    • Figure 4: Barratts main user share by demographic group2008
    • Figure 5: Barratts visitor share by television region2008
    • Figure 6: Barratts main user share by television region2008
    • Figure 7: Barratts visitor and main user share byhousehold tenure 2008
    • Figure 8: Barratts visitor and main user share by numberof people in household 2008
    • Figure 9: Barratts visitor and main user share bychildren in household 2008
    • Figure 10: Barratts visitor and main user share bynumber of cars in household 2008
    • Figure 11: Barratts visitor and main user share byworking status 2008
    • Figure 12: Barratts visitor and main user share bymarital status 2008
    • Figure 13: Barratts conversion rates 2004-2008
    • Figure 14: Barratts non-conversion rates 2004-2008
    • Figure 15: Barratts conversion rates by demographicgroup 2008
    • Figure 16: Barratts conversion rates by region 2008
    • Figure 17: Barratts conversion rates by household tenure2008
    • Figure 18: Barratts conversion rates by number of peoplein household 2008
    • Figure 19: Barratts conversion rates by children inhousehold 2008
    • Figure 20: Barratts conversion rates by number of carsin household 2008
    • Figure 21: Barratts non-conversion rates 2004-2008
    • Figure 22: Barratts non-conversion rates by demographicgroup 2008
    • Figure 23: Demographic profile of non-convertingBarratts visitors 2008
    • Figure 24: Regional profile of non-converting Barrattsvisitors 2008
    • Figure 25: Barratts visitor profile by demographic group2008
    • Figure 26: Barratts main user profile by demographicgroup 2008
    • Figure 27: Barratts visitor profile by television region2008
    • Figure 28: Barratts main user profile by region 2008
    • Figure 29: Barratts visitor and main user profile byhousehold tenure 2008
    • Figure 30: Barratts visitor and main user profile bynumber of people in household 2008
    • Figure 31: Barratts and main user profile by children inhousehold 2008
    • Figure 32: Barratts visitor and main user profile bynumber of cars in household 2008
    • Figure 33: Barratts visitor and main user profile byworking status 2008
    • Figure 34: Barratts visitor and main user profile bymarital status 2008
    • Figure 35: Barratts loyalty 2004-2008
    • Figure 36: Barratts disloyalty 2004-2008
    • Figure 37: Barratts loyalty by demographics 2008
    • Figure 38: Barratts loyalty by region 2008
    • Figure 39: Barratts loyalty by household tenure 2008
    • Figure 40: Barratts loyalty by number of people inhousehold 2008
    • Figure 41: Barratts loyalty by children in household2008
    • Figure 42: Barratts loyalty by number of cars inhousehold 2008
    • Figure 43: Barratts - other Footwear stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008
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