Home Category Region Publishers About Us Contact Us
Home > Market Research Report > Consumer Goods > Retail Industry > UK Consumer Insights 2008: Wilkinson - DIY
Category
Consumer Goods (4193)
Baby Products (27)
Clothing (315)
Consumer Behavior (449)
Cosmetics (430)
Digital Appliance (357)
Entertainment (108)
Fragrances (59)
Games (116)
Home Appliance (111)
Jewelry & Watch (27)
PC (281)
Pet Products (87)
Printers (119)
Retail Industry (882)
Travel and Tourism (225)
Market Research Report

UK Consumer Insights 2008: Wilkinson - DIY

Published by Datamonitor
Published August, 2008 Product code 71657
Content info 62 pages
Price
Not Available

This publication has been discontinued on July 19, 2011.

Introduction

Abstract

Overview

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents

  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Wilkinson share of shoppers
    • Wilkinson share of shoppers by demographics
    • Wilkinson share of shoppers by television region
    • Wilkinson share of shoppers by household characteristics
    • Wilkinson share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Wilkinson conversion of visitors to main users
    • Wilkinson conversion of visitors to main users by demographics and region
    • Wilkinson conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Wilkinson non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Wilkinson profile of shoppers by demographics
    • Wilkinson profile of shoppers by television region
    • Wilkinson profile of shoppers by household characteristics
    • Wilkinson profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Wilkinson loyalty of main users
    • Wilkinson loyalty of main users by demographics and region
    • Wilkinson loyalty of main users by household characteristics
    • Wilkinson basic drivers of loyalty and disloyalty
  • CHAPTER 6 COMPETITION
    • Competition in DIY
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
      • Metropolitan county
      • Other 100% urban
      • Mixed urban/rural
      • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • List of Tables
    • Table 1: Key performance indicators for Wilkinson in DIY
    • Table 2: Wilkinson change in visitor share (%) 2004-2008
    • Table 3: Wilkinson change in main user share (%) 2004-2008
    • Table 4: Wilkinson visitor and main user share by ACORN classification 2008
    • Table 5: Wilkinson change in conversion rates 2004-2008
    • Table 6: Wilkinson change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Wilkinson 2008
    • Table 8: Wilkinson visitor and main user profile by ACORN classification 2008
    • Table 9: Wilkinson change in loyalty (%) 2004-2008
    • Table 10: Wilkinson change in disloyalty 2004-2008
    • Table 11: Wilkinson drivers of loyalty (%) 2004-2008
    • Table 12: Wilkinson drivers of disloyalty (%) 2004-2008
    • Table 13: Wilkinson detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • List of Figures
    • Figure 1: Wilkinson visitor share 2004-2008
    • Figure 2: Wilkinson main user share 2004-2008
    • Figure 3: Wilkinson visitor share by demographic group 2008
    • Figure 4: Wilkinson main user share by demographic group 2008
    • Figure 5: Wilkinson visitor share by television region 2008
    • Figure 6: Wilkinson main user share by television region 2008
    • Figure 7: Wilkinson visitor and main user share by household tenure 2008
    • Figure 8: Wilkinson visitor and main user share by number of people in household 2008
    • Figure 9: Wilkinson visitor and main user share by children in household 2008
    • Figure 10: Wilkinson visitor and main user share by number of cars in household 2008
    • Figure 11: Wilkinson visitor and main user share by working status 2008
    • Figure 12: Wilkinson visitor and main user share by marital status 2008
    • Figure 13: Wilkinson conversion rates 2004-2008
    • Figure 14: Wilkinson non-conversion rates 2004-2008
    • Figure 15: Wilkinson conversion rates by demographic group 2008
    • Figure 16: Wilkinson conversion rates by region 2008
    • Figure 17: Wilkinson conversion rates by household tenure 2008
    • Figure 18: Wilkinson conversion rates by number of people in household 2008
    • Figure 19: Wilkinson conversion rates by children in household 2008
    • Figure 20: Wilkinson conversion rates by number of cars in household 2008
    • Figure 21: Wilkinson non-conversion rates 2004-2008
    • Figure 22: Wilkinson non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Wilkinson visitors 2008
    • Figure 24: Regional profile of non-converting Wilkinson visitors 2008
    • Figure 25: Wilkinson visitor profile by demographic group 2008
    • Figure 26: Wilkinson main user profile by demographic group 2008
    • Figure 27: Wilkinson visitor profile by television region 2008
    • Figure 28: Wilkinson main user profile by region 2008
    • Figure 29: Wilkinson visitor and main user profile by household tenure 2008
    • Figure 30: Wilkinson visitor and main user profile by number of people in household 2008
    • Figure 31: Wilkinson and main user profile by children in household 2008
    • Figure 32: Wilkinson visitor and main user profile by number of cars in household 2008
    • Figure 33: Wilkinson visitor and main user profile by working status 2008
    • Figure 34: Wilkinson visitor and main user profile by marital status 2008
    • Figure 35: Wilkinson loyalty 2004-2008
    • Figure 36: Wilkinson disloyalty 2004-2008
    • Figure 37: Wilkinson loyalty by demographics 2008
    • Figure 38: Wilkinson loyalty by region 2008
    • Figure 39: Wilkinson loyalty by household tenure 2008
    • Figure 40: Wilkinson loyalty by number of people in household 2008
    • Figure 41: Wilkinson loyalty by children in household 2008
    • Figure 42: Wilkinson loyalty by number of cars in household 2008
    • Figure 43: Wilkinson - other DIY stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008
Back to Top