Technology Trends: Analyzing Global Enterprise IT Budgets 2008 (Customer Focus)

This publication has been discontinued on July 19, 2011.

Introduction

Abstract

Overview

Introduction

This strategic report has been produced following the release of Datamonitor' s Technology Trends survey of 590 IT decision makers in H1 2008. Technology Trends is Datamonitor' s bi-annual enterprise IT decision maker survey exploring the trends in IT budgets, technology investment priorities and the factors which influence IT purchasing decisions.

Scope

• Analyzes how enterprise IT budgets have changed between 2006 and 2008 and how they are likely to change between 2008 and 2009.
• Discusses variations in IT budget changes by vertical market and geography.
• Provides an overview of business priorities for IT investment.
• Assesses the key factors which influence enterprises' choices of IT service providers.

Report Highlights

An analysis of forward-looking statements in vendors' annual reports reveals a widespread expectation that future revenues are going to be affected by the falling levels of demand in the global economy. It appears that vendors with a presence in emerging markets and a diverse portfolio of offerings feel the most confident about their future.

By comparing data from 2007 to 2008 it is clear that enterprises are interested in vendors with a good standing in an industry. Financial stability, expertise and depth are judged to be the crucial factors influencing purchasing decisions rather than price, which was the leading factor last year.

It is important to realize how vertical markets are performing in a global economy. Just because some IT departments in a given country are planning budget decreases, it is not correct to assume that all industries within that country are suffering.

Reasons to Purchase

• Analyzes the responses of 590 IT decision makers regarding their spending priorities and IT budget changes.
• Highlights trends in IT budgets by analyzing the results of over 8000 respondents between 2006 and 2008 by vertical market and country.
• A strategic guide with go-to-market recommendations based upon current data collected globally in 2008.

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • Introduction
    • Understanding the market is key to a successful go-to-market strategy
• MARKET OPPORTUNITY
  • The majority of enterprises will keep their IT budget unchanged in 2009
  • Economic downturn is dampening growth in IT budgets
  • IT budgets are more likely to be cut in large economies
  • With the exception of Australia, the outlook is fairly positive for mid-sized economies
    • The proportion of Australian enterprises cutting IT expenditure is rising in 2008
  • Despite decreases, the outlook for 2009 appears positive for Benelux and Australia
    • Understanding domestic economies is key for exploiting growth opportunities
  • Key vertical markets are being affected by the credit crunch and rising commodity prices
  • The healthcare industry is not being affected by the economic malaise
• BUSINESS PRIORITIES
  • Increasing customer satisfaction and raising efficiency are key business priorities
  • Technologies which improve efficiency are being prioritized in tighter budgets
• PURCHASING FACTORS
  • Enterprises are more interested in expertise than price when choosing an IT services provider
• SUMMARY
  • Vendors should adopt a vertical go-to-market strategy
• APPENDIX
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: How has your IT budget grown or shrunk from 2007-08, how will it change from 2008-09?
  • Table 2: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 3: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 4: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 5: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 6: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 7: How has your IT budget increased or decreased from last year, how will it change next year?
  • Table 8: Please rate the importance of the following objectives to your IT investment strategy in 2008
  • Table 9: Can you rate the following factors by importance in choosing an IT service provider
• List of Figures
  • Figure 1: Understanding the components of a go-to-market strategy is crucial
  • Figure 2: Enterprises are not planning significant decreases in their IT budgets in 2009
  • Figure 3: Enterprises are increasingly keeping their IT budgets flat
  • Figure 4: The proportion of enterprises planning to decrease their IT budget is increasing in 2008
  • Figure 5: The majority of enterprises are planning to keep their IT budgets unchanged
  • Figure 6: The UK will be affected by the downturn in 2009, with a small number of IT budget increases
  • Figure 7: Primary vertical markets are reacting negatively to market conditions
  • Figure 8: Healthcare, education and utilities are currently the least affected vertical markets
  • Figure 9: Increasing customer satisfaction is crucial in increasingly competitive markets
  • Figure 10: Expertise and stability are key in an uncertain financial climate

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