Italy Consumer Car Wash Survey

This publication has been discontinued on July 19, 2011.

Introduction

Abstract

Overview

Introduction

Datamonitor has surveyed motorists regarding their car washing behaviour, preferences and service satisfaction. Specifically the study reveals how frequently motorists wash their car, the channels used and the popularity of each. It also assesses what is important to motorists when they are selecting how to wash their car and measures how different wash types perform in meeting their expectations.

Scope

• Frequency of car washing by different methods including service station auto washes, standalone washes, hand car washing at home or by a third party.
• The relative importance of different car wash features such as location, value for money, speed, wash quality and care of vehicle exterior.
• An assessment of customer car washing behaviour and preferences segmented by gender, income, age, vehicle mileage and region.
• Insight into the car washing methods and most popular brands used as well as the performance of different types of wash against customer expectations.

Report Highlights

An unusually diverse selection of wash types have been used by Italian motorists in the past year. Over half of motorists have washed their car by hand and visited a standalone car wash. Italy is a market where a standalone car wash operator is more likely to be used than a service station operated car wash.

In Italy service station jet washes achieve the second highest levels of customer service satisfaction following hand washing. Service station automatic washes exceed customer expecations for half of the assessment criteria used by Datamonitor.

Datamonitor' s study revealed that Italian motorists wash their car 12 times per year. This varies depending on standard demographics, motoring behaviour and the types of car wash used. The market shows a clear, negative correlation between age and the number of time an individual has washed their.

Reasons to Purchase

• Make informed car wash and marketing investments by identifying what is most important to motorists when selecting how to wash their car
• Improve customer targeting by uncovering the characteristics of those that elect to use different car washing methods
• Measure the relative performance of your type of car wash installation in meeting the expectations of motorists.

Table of Contents

• ABOUT DATAMONITOR
• OVERVIEW
  • This product is delivered in a PowerPoint (.ppt) and the survey data is in Data pack format (.xls). Please select these download options from the side of the page.
    • Introduction
    • Scope
    • Key reasons to use this brief

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