Ubank Case study: a direct offering with the personal touch

Ubank Case study: a direct offering with the personal touch published by Datamonitor in July, 2009. This report consists of 15 pages and the price starts from US $ 4495.

Introduction

Abstract

Introduction

This case study on Ubank forms part of Datamonitor' s new series highlighting best practice in specific areas of financial services.

Scope of this research

• This case study analyses the key successful elements in Ubanks' s marketing and communication strategy
• The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
• Datamonitor' s Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies

Research and analysis highlights

UBank is offering a direct banking service that maintains a personal touch. It taps into the potential of Web 2.0, while avoiding the pitfalls that many direct offerings fall foul of. It leverages its knowledge of customer relationships in order to provide a service which is both simple and convenient.

Key reasons to purchase this research

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents

DATAMONITOR VIEW

• CATALYST
• SUMMARY

ANALYSIS

• Introduction
  • Maintaining the personal touch whilst using the direct approach and keeping costs low
  • A focus on interaction rather than just communication is core to UBank' s offering
• UBank is a new player in the banking world
  • Simplicity is central to UBank' s product offering
• UBank targets key consumer mega-trends
  • (Untitled sub-section)
  • UBank targets internet savvy consumers
• UBank faces the threat of losing its USP as other banks understand the potential of Web 2.0
  • Opportunities exist for competitors to challenge UBank in this market through adopting similar techniques
  • A winning challenger must achieve convenience and efficient interaction

APPENDIX

• Definitions
  • The Datamonitor Financial Services consumer insight mega-trend framework
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Hong Kong is forecast to grow most in the retail deposits domain over the next three years
• Table: Number of internet users
• Table: How popular are Facebook and Twitter sites with the other Asia Pacific countries that NAB operate in? (Number denotes the most popular site e.g. 3 = third most visited site in the country)

FIGURES

• Figure: Simple, clean lines and a subtitle which adds credibility
• Figure: The full UBank provision holds great appeal to technologically savvy customers
• Figure: UBank is dedicated to educating its clients
• Figure: Gerd Schenkel sends out a message of trust and simplicity
• Figure: Skype allows customers to call the bank for free, anytime of the day or night
• Figure: Twitter allows over 1,500 individuals to ask the bank questions in an easy and convenient way
• Figure: Hong Kong is forecast to grow most in the retail deposits domain over the next three years

Related Reports