[Reverse Engineering Analysis] LGE 23-inch LED LCD Monitor E2350V-PN published by DisplayBank in May, 2010. This report price starts from US $ 4000.
Abstract
Displaybank offers structural and cost analysis of LCD monitor that is
equipped with LED BLU launched by LG Electronics recently through reverse
engineering. LG Electronics ‘E2350V-PN' Monitor is equipped with 1-bar
type LED backlight.
In case of ‘E2350V-PN' , the major analysis point was narrowed down to
LED Backlight Unit (BLU) technology, cost analysis, SCM (Supply Chain
Management), and the solution of slim product offering as the company' s
marketing points have been “LED backlight” and “17.5mm
thickness”.
The results of analysis show the product BOM at $146.7 which was 52% level of
retail price at $281.6 (applying March average currency exchange rate).
Looking at cost share by part, display part represent highest cost share with
77% followed by mechanical part with 10%, circuits at 8% and 5% on
miscellaneous. LED BLU especially was analyzed to compose 23% share of all BOM
that it was higher than traditional 17% cost share that CCFL BLU show.
Displaybank provide Reverse Engineering service that draws benchmarking point
by analyzing competitiveness of leading products based on its research
capability lies on the entire display industry.
Table of Contents
1. Product Overview
- Intro/Product Concept
- Certification & Royalty
- Contents of the box
- Process/Assembly Drawing
2. Mechanical Part
- Front/Back Cover/Stand/Main BD Cover
- Depth/Screw/Packing
3. Circuit Part
4. Display Part
- Structure/Specification/Panel Block Diagram
- Mechanical/Cell Structure
- D-BD/D-IC/COF/BLU
5. Cost & SCM Analysis
- Material Cost structure/Total Cost Estimation
- Unit Model Profitability/Price & Profit Structure
- Major Supply Chain/Total Supply Chain Map
