The Ripple Effect Analysis for China's Consumer Electronics Subsidy Program on TV Industry

This publication has been discontinued on September 5, 2011.

Introduction

Abstract

• China' s Consumer Electronics Subsidy Program Analysis
• Bid Product (LCD TV) Analysis per Brands and Sizes
• Ripple Effect Analysis for China' s Consumer Electronics Subsidy Program on TV Industry
• Effects Analysis for China' s Consumer Electronics Subsidy Program on TV Makers and Panel Makers

The global economic recession began from US region affects mostly the regions/nations with high dependence on the US exports. Based in 2007, China' s exports towards the US were 19% of total exports which in other word, 62% of trade surplus and 5% of GDP depended on the US exports.

The economic growth rate of China always exceeded spending increase rate and spending portions within GDP were at 65% during mid 80' s which greatly reduced to 49% in 2007. In return, Chinese government are pursuing policies that will lead towards internal economic recovery from the reduced exports from China due to US and global economic recession and shrinking consumer spending. The details of such policy include 10 major Industry Restructuring Programs such as SOC investments, Consumer Electronics Subsidy Program, and Automobile Subsidy Program.

The China' s Consumer Electronics Subsidy Program, among other programs, have purposes of 1) Rural region development, 2) Balanced growth in both cities and rural regions, 3) Domestic (Chinese) spending increase, and 4) Support Chinese Local Consumer Electronics Industry that progressed towards second phase of "Growth Period" from February, 2009.

Displaybank analyzed the Ripple Effects of China' s Consumer Electronics Subsidy Program, which will continue towards 2012, on overall TV Industry from multiple angles.

Table of Contents

I. Domestic China Market Trend Analysis

• 1. Chinese TV Market Analysis
  • Market Share within WW and its Growth Possibility
  • Chinese Human Population and its Potentials
  • Regional TV Market Sizes in China
• 2. Quarterly Chinese LCD TV Market Analysis
  • LCD TV Sales Trend Analysis
  • Sales Trend Analysis per Brands
  • Sales Trend Analysis per Sizes
  • LCD TV Retail Price Trend
  • LCD TV Products Characteristics

II. China' s Consumer Electronics Subsidy Program

• 1. Policy Implementation Background and Purpose
• 2. Major Support Policy Contents
  • Policy Administration Sector and its Role
  • Possible Sales Target
  • Purchasing Process & Subsidy Payout Process
  • Product Bid Requirements and Certification
• 3. Gradate Proceeding Plan
  • Introduction Period Proceeding Plan
  • Growth Period Proceeding Plan
  • Leaping Stage Proceeding Plan
• 4. LCD TV Bid Status
  • Bid Model Analysis per Brands and Sizes
  • Bid Price Analysis per Brands and Sizes
• 5. Problems and Side Effects

III. Ripple Effect Analysis of China' s Consumer Electronics Subsidy Program

• 1. Purchasing Power Analysis for Chinese Rural Region
  • Population Statistics Analysis
  • Income Size/Level Analysis
  • TV Supply Ratio Analysis
• 2. Effects Analysis for Chinese TV Market
  • Chinese TV Market Forecast
  • TV Market Forecast by Region
  • TV Market Forecast by Sizes
  • M/S Forecast per Brands
• 3. Effects Analysis upon TV Makers and Panel Makers
  • TV Profitability Analysis
    • Local Brand, Major Brand
  • LCD Panel Makers' Composition Change Analysis
    • LCD TV Module Supply Chain

IV. Executive Summary

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