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Market Research Report

BRICs TV Market Analysis - 1. China

Published by DisplayBank
Published May, 2009 Product code 95354
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This publication has been discontinued on September 5, 2011.

Introduction

Abstract

During this year' s three-day-long labor day holidays (May 1st through 3rd), 1.25 million LCD TVs were sold throughout China. Analysis also shows that panel shortage and consequent stock issues have led to preorders from consumers. Entering the second quarter, the global LCD TV market is faced with a cyclical low-point and general economic stagnation. Under these circumstances, the fact that 1.5 million units of LCD TVs were sold (including preorders) in China during the three days of labor day holidays, one of the country' s busiest retail periods, gives a strong indication of the further growth potential of China' s LCD TV market.

However, this growth potential has not gone unnoticed by major panel makers and fierce competition over the Chinese market has ensued. According to DisplayBank' s report BRICs TV Market Analysis - China, LCD panel makers supplied four major local LCD TV brands in China during the first quarter of 2009 in the order of CMO (41.4%), LGD (19.8%), Samsung (17.9%), and AUO (11.7%). Specifically, overall TV panel shipment to CMO during the quarter accounted for 32% of the entire Chinese market, indicating greater reliance on CMO by panel makers than any other local manufacturers.

Table of Contents

Chapter 1. China LCD TV Market

  • 1.1. China TV Market Trend
    • 1.1.1. Global and China TV Market Trend - by by Region
    • 1.1.2. Global and China TV Market Trend - by Device(Untis)
    • 1.1.3. Global and China TV Market Trend - by Device(Revenue)
    • 1.1.4. China TV Market Trend - by Size
  • 1.2. China LCD TV Market Trend
    • 1.2.1. Global and China LCD TV Market Trend
    • 1.2.2. China LCD TV Market Trend
    • 1.2.3. China LCD TV Market Trend - by Size
    • 1.2.4. China LCD TV Market Trend - by Resolution
    • 1.2.5. China LCD TV Market Trend - by Brand
    • 1.2.6. China LCD TV Market Trend - by Region
    • 1.2.7. China LCD TV Market Trend - by City Level
  • 1.3. China TV Market Forecast
    • 1.3.1. Global and China TV Market Forecast
    • 1.3.2. Global and China LCD TV Market Forecast
    • 1.3.3. China TV Market Forecast- by Device(Untis)
    • 1.3.4. China TV Market Forecast- by Device(Revenue)
    • 1.3.5. China TV Market Forecast- by Size (Untis)
    • 1.3.6. China TV Market Forecast- by Size (Revenue)
    • 1.3.7. China LCD TV Market Forecast - by Size (Untis)
    • 1.3.8. China LCD TV Market Forecast - by Size (Revenue)
  • 1.4. Summary

Chapter 2. China LCD TV Panel Value Chain

  • 2.1. Overall
    • 2.1.1. Research Methodology
    • 2.1.2. China LCD TV Panel Market Share by supplier
    • 2.1.3. China LCD TV Panel Market Share by Size by Supplier
    • 2.1.4. LCD TV Panel Size Mix for China TV Maker by Supplier
  • 2.2. LCD TV Panel Value Chain by TV Maker
    • 2.2.1. Hisense
    • 2.2.2. Skyworth
    • 2.2.3. TCL
    • 2.2.4. Konka
    • 2.2.5. Changhong
  • 2.3. LCD TV Panel Value Chain by Supplier
    • 2.3.1. AUO
    • 2.3.2. CMO
    • 2.3.3. CPT
    • 2.3.4. LGD
    • 2.3.5. SEC
    • 2.3.6. Sharp, IPS-Alpha

Chapter 3. LCD TV Cost Analysis and Forecast

  • 3.1. Conditions & Terms
    • 3.1.1. Cost Table definition
    • 3.1.2. LCD TV Module Price Forecast
    • 3.1.3. LCD TV ASP Forecast
  • 3.2. Cost Comparison - Local vs. Global
    • 3.2.1. 26" WXGA
    • 3.2.2. 32" WXGA
    • 3.2.3. 42" WUXGA
    • 3.2.4. 47" WUXGA
    • 3.2.5. Summary
  • 3.3. Profit Comparison - Local vs. Global
    • 3.3.1. 26" WXGA
    • 3.3.2. 32" WXGA
    • 3.3.3. 42" WUXGA
    • 3.3.4. 47" WUXGA
    • 3.3.5. Summary
  • 3.4. China LCD TV Cost Table
    • 3.4.1. 26" WXGA
    • 3.4.2. 32" WXGA
    • 3.4.3. 42" WUXGA
    • 3.4.4. 47" WUXGA

Chapter 4. China LCD TV Distribution Channel Analysis

  • 4.1. China' s Electronics Distribution Channel Structure
    • 4.1.1. Distribution Channel Structure and Trend
    • 4.1.2. LCD TV Sales Share by City Level /Channel
    • 4.1.3. LCD TV Sales Share Forecast by Channel
  • 4.2. China' s Large-Electronics Distribution Channel Trend
    • 4.2.1. Large Electronics Distribution Channel Characteristics
    • 4.2.2. Basic Contract and Inventory Clearance Condition
    • 4.2.3. Distribution and Payment Process
    • 4.2.4. Coverage Status by Channel
    • 4.2.5. Channel Competitive Power - GOME vs. Suning
    • 4.2.6. Recent Channel Structure and Change Trends
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