The conversion of cinemas to digital projection has seen a range of alternative content to feature films become available for exhibition in cinemas, notably operas, popular music concerts and sports. But how viable are these new events? Can they generate enough in revenues to support the firms set up to distribute them? And can they make a meaningful contribution to cinema profits?
Our new Alternative Content report sets out to answer these questions and more, examining the markets for different types of content, profiling companies active in the market, and forecasting industry revenues up to 2015.