This is the twenty-third edition of the original Cinemagoing report. Covering the cinema industry in both the UK and Ireland it examines how the cinema industry has fared in the post-crisis years, and how digitisation is affecting the industry. Although for the UK 2013 was an inevitable anti-climax after the success of Skyfall the previous year, continuing investment by the industry and the beneficial effects of digital technology in film booking seem likely to provide a platform for growth in the medium term. Smaller sites, more segmented markets, and closer relationships with customers are just three of the routes being taken by exhibitors towards encouraging higher attendance and improved profitability. In Ireland, the fall-out from the financial crisis was greater and recovery is taking longer, though the bottom now appears to have been reached, with the report forecasting an upturn in 2015.
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