"Risperidone' s U.S. patent will expire in 2007, changing the landscape for all atypical antipsychotics as cost becomes a prescribing and reimbursement factor. Competitors will best preserve revenue streams by gaining approval for new indications. Bipolar depression is among the most promising additional labels that companies are pursuing."- Lulu Pickering, Ph.D., Program Manager

Introduction

The $15 billion antipsychotics market will be hard hit by generics of nearly all the most frequently prescribed atypicals and by a dearth of breakthrough therapies in the pipeline. Overall market decline will be signifi cant by 2015, but current market leaders are staking out new territories to defend their franchises.

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At present, because all marketed atypicals (except clozapine) are expensive, cost is not generally a factor in a physician' s choice of agent. That will change when the patent for branded risperidone expires. What factors do physicians consider in prescribing? How will prescribing change when lower-cost generics are available? How will payers respond to availability of generic risperidone?

Pending genericization and a less than robust pipeline threaten the historic growth of the antipsychotics marketplace. What kind of sales are antipsychotics likely to generate in 2010? In 2015? What is the outlook for emerging atypicals?

A variety of tactics are available to manufacturers of current and emerging atypicals. What specifi c strategies are companies pursuing? Will today' s prominent players continue to lead the marketplace?

Scope

The current market: Key players, atypical antipsychotics, current market leaders, indications, sales, major markets.
Market outlook: Sales trends through 2015, key players, "new-generation" atypicals,genericization, reimbursement issues, declining markets.
Survival strategies: Life-cycle management, line extensions, new indications and patient populations.

Mentioned in This Report-Companies

Astellas
AstraZeneca
Bristol-Myers Squibb
Eli Lilly
Johnson & Johnson
Lundbeck
Novartis
Organon
Otsuka
Pfi zer
Solvay
Wyeth

Executive Summary
- Strategic Considerations
- Stakeholder Implications
Overview of Antipsychotics Marketplace
Key Players- Atypical Antipsychotics
- Johnson & Johnson' s Risperdal
- Eli Lilly' s Zyprexa
- AstraZeneca' s Seroquel
- Pfizer' s Geodon
- Bristol-Myers Squibb' s and Otsuka' s Abilify
Life-Cycle Management of Atypical Antipsychotics
Competition from New Therapies: How Will Currently Marketed Atypicals Fare?
- Johnson & Johnson' s Paliperidone
- Organon' s Asenapine
- Solvay/Wyeth/Lundbeck' s Bifeprunox
- Marketed Atypicals vs
Market Outlook for Atypical Antipsychotics Through 2015

Tables

1. Currently Marketed Atypical Antipsychotics
2. Market Shares of Antipsychotics, 2000-2005
3. Key Patent Expiries in the Antipsychotics Marketplace
4. Comparison of Atypical Antipsychotics on Various Parameters
5. First and Second Most-Preferred Atypical Antipsychotics, by Indication and Region, 2005
6. Marketed Atypical Antipsychotics: New Formulations and Nonapproved Indications Under Clinical Investigation
7. Promising "New-Generation" Atypical Antipsychotics