• Japanese
  • Korean
  • Chinese
Cover Image

Digital TV World Databook

One billion digital TV households

About 455 million digital homes were added around the world between end-2010 and end-2014, according to a new report from Digital TV Research. This took the digital TV household total for the 138 countries covered in the Digital TV World Databookort to 1,045 million. Digital TV penetration climbed from 40.5% at end-2010 to 67.2% by end-2014.

Global TV households by platform (million)

                        Source: Digital TV Research Ltd.

From the 455 million digital homes added between 2010 and 2014, 111 million came from primary DTT [homes taking DTT but not subscribing to cable, satellite TV or IPTV]. Digital cable contributed a further 182 million. There were more pay IPTV additions (66 million) than pay satellite TV ones (60 million).

However, there were still 509 million analog TV households (terrestrial and cable) by end-2014, although this was down from 866 million at end-2010. There were 322 million analog terrestrial homes (down by 304 million since 2010) and 187 million analog cable ones (down by 149 million) at end-2014.

Of the digital TV household additions between 2010 and 2014, 287 million were in the Asia Pacific region; more than doubling its total to 513 million. China became the largest digital TV household nation in 2010, rising to 285 million digital TV homes (27% of the world's total) by end-2014.

The number of pay TV subscribers (analog and digital) reached 878 million by 2014, up from 718 million in 2010. Asia Pacific increased by 106 million - or two-thirds of the global additions - during this period to bring its total to half a billion. North America (111 million) was the second largest region, although its 2014 figure was lower than in 2010.

China had the most pay TV subs by end-2014 (254 million, up by 59 million on 2010). India added 28 million pay TV subs, with Brazil (10 million more), Mexico (6 million) and Indonesia (4 million) also showing strong growth. However, pay TV subscriber numbers fell in Italy, the US and France.

Pay TV revenues [subscriptions and on-demand revenues from movies and TV episodes] crossed $200 billion in 2014, up by 14.5% from $176 billion in 2010. Cable (analog and digital combined) generated the highest revenues by platform, with $92 billion in 2014. However, cable TV revenues are falling. IPTV revenues reached $19.8 billion in 2014, up by $10 billion on 2010.

North America generates about half the world's total pay TV revenues. In fact, the US recorded revenues in 2014 nearly ten times as high as second placed China. The US added $6.1 billion in revenues between 2010 and 2014, followed by Brazil with $3.0 billion more and China ($2.5 billion extra).

Table of Contents

Published in June 2015, this 600-page electronically-delivered report comes in two parts:

  • A 60-page PDF file providing a global Executive Summary and Comparison Tables.
  • An excel workbook for the 138 countries listed below as well as summary tables, comparison tables and rankings.

Data for 138 countries:

  • Albania
  • Armenia
  • Bahrain
  • Benin
  • Brazil
  • Cambodia
  • Chad
  • DR Congo
  • Croatia
  • Dominican Rep.
  • Eq Guinea
  • France
  • Germany
  • Guinea
  • Iceland
  • Israel
  • Kazakhstan
  • Latvia
  • Luxembourg
  • Mali
  • Moldova
  • Mozambique
  • Netherlands
  • Nigeria
  • Panama
  • Poland
  • Romania
  • Senegal
  • Slovakia
  • Spain
  • Syria
  • Togo
  • Ukraine
  • Uruguay
  • Zambia
  • Algeria
  • Australia
  • Bangladesh
  • Bolivia
  • Bulgaria
  • Cameroon
  • Chile
  • Rep Congo
  • Cyprus
  • Ecuador
  • Estonia
  • Gabon
  • Ghana
  • Honduras
  • India
  • Italy
  • Kenya
  • Lebanon
  • Macedonia
  • Malaysia
  • Mongolia
  • Myanmar
  • New Zealand
  • Norway
  • Paraguay
  • Portugal
  • Russia
  • Serbia
  • Slovenia
  • Sri Lanka
  • Taiwan
  • Tunisia
  • UAE
  • Uzbekistan
  • Zimbabwe
  • Angola
  • Austria
  • Belarus
  • Bosnia
  • Burkina Faso
  • Canada
  • China
  • Costa Rica
  • Czech Rep.
  • Egypt
  • Ethiopia
  • Gambia
  • Greece
  • Hong Kong
  • Indonesia
  • Japan
  • Kuwait
  • Liberia
  • Madagascar
  • Malta
  • Montenegro
  • Namibia
  • Nicaragua
  • Oman
  • Peru
  • Puerto Rico
  • Rwanda
  • Sierra Leone
  • South Africa
  • Sweden
  • Tanzania
  • Turkey
  • UK
  • Venezuela
  • Argentina
  • Azerbaijan
  • Belgium
  • Botswana
  • Burundi
  • CAR
  • Colombia
  • Cote d'Ivoire
  • Denmark
  • El Salvador
  • Finland
  • Georgia
  • Guatemala
  • Hungary
  • Ireland
  • Jordan
  • Laos
  • Lithuania
  • Malawi
  • Mexico
  • Morocco
  • Nepal
  • Niger
  • Pakistan
  • Philippines
  • Qatar
  • Saudi Arabia
  • Singapore
  • South Korea
  • Switzerland
  • Thailand
  • Uganda
  • USA
  • Vietnam

Data (2010-2014) contains the following detail for each country:

SPLIT OF HOUSEHOLDS BY PLATFORM

  • Total households
  • Digital cable subs
  • Pay digital DTH subscribers
  • Analog terrestrial households
  • Primary FTA DTT households
  • Digital homes
  • TV households
  • Analog cable subs
  • Digital free DTH households
  • Primary Pay DTT households
  • Analog homes
  • Pay IPTV subscribers
  • Analog DTH Households
  • Total DTT households
  • Pay TV subscribers

HOUSEHOLD PENETRATION BY PLATFORM

  • Digital cable subs/TV HH %
  • Pay DTH/TV HH %
  • Analog terrestrial/TVHH %
  • Digital/TV HH %
  • TV HH/Total households %
  • Analog cable subs/TV HH %
  • Digital free DTH/TV HH %
  • Primary FTA DTT/TV HH %
  • Analog/TV HH %
  • Total DTT homes/TVHH
  • Pay IPTV subs/TV HH %
  • Analog DTH/TV HH %
  • Primary pay DTT/TV HH %
  • Pay TV Subs/TV HH %

BUNDLING

  • Stand-alone digital cable subs
  • Stand-alone pay IPTV subs
  • Stand-alone digital cable revs
  • Dual-play digital cable subs
  • Dual-play pay IPTV subs
  • Dual-play digital cable TV revenues
  • Triple-play digital cable subs
  • Triple-play pay IPTV subs
  • Triple-play digital cable TV revenues

PAY TV REVENUES

  • Digital cable TV subs revenues
  • Analog cable TV subs revs
  • Stand-alone IPTV revenues
  • IPTV subscription revenues
  • DTH subscription revenues
  • DTT subscription revs
  • Subscription revenues
  • Digital cable TV on-demand revs
  • Cable TV revenues
  • Dual-play IPTV revenues
  • IPTV on-demand revenues
  • DTH on-demand revenues
  • DTT on-demand revenues
  • On-demand revenues
  • Digital cable TV revenues
  • Triple-play IPTV revenues
  • IPTV revenues
  • DTH revenues
  • DTT revenues
  • Total revenues

AVERAGE REVENUE PER USER (US$)

  • AVERAGE
  • Stand-alone digital cable subs
  • Average digital cable (subs & VOD)
  • Stand-alone IPARPU TV subs
  • Average IPTV (subs and VOD)
  • Pay DTH (subs)
  • Pay DTT (subs)
  • Average monthly ARPU
  • Dual-play digital cable
  • subs
  • Analog cable TV subs
  • Dual-play IPTV subs
  • Pay DTH (subs and PPV)
  • Pay DTT (subs and PPV)
  • Triple-play digital cable TV subs
  • Triple-play IPTV subs
Show More
Pricing
  • Int'l: +1-860-674-8796
  • TollFree(US): +1-866-353-3335
  • Europe: +32-2-535-7543
  • Asia: +65-6223-2436
Back to Top