The number of pay TV subscribers in Western Europe increased by 1 million in 2012 to 94.1 million, and will climb by another million in 2013, according to a new report from Digital TV Research. This comes despite pay TV subscriptions falling in Italy (down by 482,000) and Spain (down by 350,000) in 2012. Italy and Spain will experience further falls in 2013, but both countries will start to recover in 2015.
However, the Digital TV Western Europe report estimates that pay TV subscriptions in Germany increased by 689,000 in 2012 (prompted partly by analog DTH switch-off) and by 347,000 in France.
The number of pay TV subscribers in the region will top 100 million by 2018 - up by 6.9% since 2012. This comes despite the loss of 15.9 million analog cable subs over the same period. Digital cable will grow by 14.7 million subs and IPTV will climb by 6.5 million. However, pay DTH subs will only increase by 2.5 million. Pay DTT subscriptions will fall by 187,000 to 7.4 million.
Pay TV penetration will be 57% by 2018 for the 15 Western European countries covered in the report, up by only two percentage points on 2012. By 2018, pay TV penetration will range from nearly 100% in the Netherlands to only 24% in Spain. Five countries will exceed 90% pay TV penetration in 2018.
Published in June 2013, this 200-page electronically-delivered report comes in three parts:
* No forecasts for these countries
Apart from extending our forecasts to 2018 and fully updated country profiles, this edition contains profiles for Iceland, Luxembourg and Malta for the first time.
|TV households||Digital cable subs||Analog cable subs|
|Pay IPTV subscribers||Pay digital DTH subscribers||Digital free DTH households|
|Analog DTH Households||Analog terrestrial households||Primary FTA DTT households|
|Primary Pay DTT households||Digital homes||Analog homes|
|Pay TV subscribers|
|Digital cable subs/TV HH %||Analog cable subs/TV HH %||Pay IPTV subs/TV HH %|
|Pay DTH/TV HH %||Digital free DTH/TV HH %||Analog DTH/TV HH %|
|Analog terrestrial/TVHH %||Primary FTA DTT/TV HH %||Primary pay DTT/TV HH %|
|Digital/TV HH %||Analog/TV HH %||Pay TV Subs/TV HH %|
|Stand-alone digital cable subs||Dual-play digital cable subs||Triple-play digital cable subs|
|Stand-alone pay IPTV subs||Dual-play pay IPTV subs||Triple-play pay IPTV subs|
|Stand-alone digital cable revs||Dual-play digital cable TV revenues||Triple-play digital cable TV revenues|
|Digital cable TV subs revenues||Digital cable TV on-demand revs||Digital cable TV revenues|
|Analog cable TV subs revs||Cable TV revenues|
|Stand-alone IPTV revenues||Dual-play IPTV revenues||Triple-play IPTV revenues|
|IPTV subscription revenues||IPTV on-demand revenues||IPTV revenues|
|DTH subscription revenues||DTH on-demand revenues||DTH revenues|
|DTT subscription revs||DTT on-demand revenues||DTT revenues|
|Subscription revenues||On-demand revenues||Total revenues|
|Average Revenue Per User (US$)|
|Stand-alone digital cable subs||Dual-play digital cable TV subs||Triple-play digital cable TV subs|
|Average digital cable (subs & VOD)||Analog cable TV subs|
|Stand-alone IPARPU TV subs||Dual-play IPTV subs||Triple-play IPTV subs|
|Average IPTV (subs and VOD)|
|Pay DTH (subs)||Pay DTH (subs and PPV)|
|Pay DTT (subs)||Pay DTT (subs and PPV)|
|Average monthly ARPU|
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