Online TV & Video Forecasts

Introduction

Abstract

Global online TV and video revenues will reach $28.72 billion in 2017, a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012, according to a new report from Digital TV Research. The Online TV and Video Forecasts report (which covers fixed broadband developments - not smartphones or tablets) explains that the over-the-top TV sector is on the brink of a huge take-off as the key players expand globally, companies consolidate and as new partnerships are announced on a daily basis.

By 2017, 480 million homes in 40 countries will watch online television and video, up from 182 million in 2010. By 2017, 64.6% of the world's 745 million fixed broadband homes will view television and video online, up from 33.5% of the 473 million fixed broadband total in 2010.

Published in November 2012, this 122-page PDF report comes in six parts:

• Executive Summary which discusses the burning OTT TV and video issues as well as giving top-line analysis of the forecasts.
• Succinct profiles of the main content providers and platforms, including Apple, Amazon, Google, Hulu, Netflix, Lovefilm, YouTube, Facebook, Blockbuster, Xbox, PlayStation 3, Sony Entertainment Network, BBC iPlayer, YouView and Dailymotion.
• Country-by-country profiles. NEW FOR THIS EDITION.
• Global forecasts summary from 2010 to 2017
• Comparison forecast tables for 40 countries.
• Individual country forecasts for 40 territories.

Table of Contents

Table of Contents

40 countries covered:

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• China
• Czech Rep.
• Denmark
• Finland
• France
• Germany
• Greece
• Hong Kong
• Hungary
• India
• Indonesia
• Ireland
• Israel
• Italy
• Japan
• Malaysia
• Mexico
• Netherlands
• New Zealand
• Norway
• Poland
• Portugal
• Romania
• Russia
• Singapore
• South Africa
• South
• Korea
• Spain
• Sweden
• Switzerland
• Taiwan
• Turkey
• UK
• USA

Forecasts (for each year from 2010 to 2017) contain the following detail for each country:

• Total households (000)
• TV households (000)

• Fixed broadband households (000)
• Broadband households/Total households (%)

• Online video households (000)
• Online video households/Broadband households (%)

• Online advertising total (US$ mil.)
• Online video advertising (US$ mil.)
• Download-to-own revenues (US$ mil.)
• Pay-per-view revenues (US$ mil.)
• Online video subs revenues (US$ mil.)
• Total online video revenues (US$ mil.)

• Online video advertising/Broadband households (US$)
• Download-to-own revenues/Broadband households (US$)
• Pay-per-view revenues/Broadband households (US$)
• Online video subs revenues/Broadband households (US$)
• Total online video revenues/Broadband households (US$)

• Online video advertising/online video households (US$)
• Download-to-own revenues/online video households (US$)
• Pay-per-view revenues/online video households (US$)
• Online video subs revenues/online video households (US$)
• Total online video revenues/online video households (US$)

Online TV & Video Forecasts published by Digital TV Research in November 1, 2012. This report price starts from US $ 1350.

Press Release

Global Online TV and Video Revenues to Reach $28.72 Billion in 2017

Global Information Inc. would like to present a new market research report, "Online TV & Video Forecasts" by Digital TV Research.

Global online TV and video revenues will reach $28.72 billion in 2017, a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012, according to a new report from Digital TV Research. The Online TV and Video Forecasts report (which covers fixed broadband developments - not smartphones or tablets) explains that the over-the-top TV sector is on the brink of a huge take-off as the key players expand globally, companies consolidate and as new partnerships are announced on a daily basis.

By 2017, 480 million homes in 40 countries will watch online television and video, up from 182 million in 2010. By 2017, 64.6% of the worlds 745 million fixed broadband homes will view television and video online, up from 33.5% of the 473 million fixed broadband total in 2010.

Online TV and video advertising is the key driver of OTT with revenues of $6 billion in 2012, which is up $2.4 billion from 2010. Rapid advertising expenditure growth will continue, reaching a global total of $14.7 billion in 2019. However, advertisings share of total OTT revenues will fall from 65% in 2010 to 51% in 2017.

The US will remain the dominant territory for online TV and video revenues. However, its share of total revenues will drop from 53% in 2010 (when revenues were recorded at $2 billion) to 38% in 2017 (nearly $11 billion). Chinas online television and video revenues will jump from $49 million in 2010 to $2.06 billion in 2017.