"DoCoMo and the i-Mode Ecosystem"

"DoCoMo and the i-Mode Ecosystem" published by Eurotechnology Japan, K.K. in June, 2009. This report consists of 217 pages and the price starts from US $ 2375.

Introduction

Around 50 million Japanese subscribers use i-mode every day. i-mode has become a completely new multi-billion Dollar business and part of the essential infrastructure of Japan, as well as driving the development of the global wireless internet revolution.

The report gives a comprehensive overview of the i-mode ecosystem in Japan, explains imode' s business models, user interface and user experience, detailed usage statistics, pricing, cash flows, the structure of the industry, location dependent services, and much more.

• Version 24 of May 20, 2009
• approx. 204 pages, including approx. 48 Figures and 140 Photographs and 10 tables
• pdf-format, 7 Mbyte

• Executive Summary, Agenda
• i-Mode, EZweb, and Jsky (now: Vodafone-Live)
• i-Mode user interface and user experience
• Mobile music on i-Mode
• Mobile games on i-mode
• Transactions, banking, m-commerce, and m-payments
• Mobile media and information services, mobile books
• Location based services, i-Area
• Business models and fees
• Handsets
• Usage and traffic
• Email and messaging, e-moji
• QR-codes
• Advertising and marketing
• International
• Summary

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