LED Professional Production Lighting in Broadcast, Videography & Motion Pictures United States Market Forecast

Introduction

Abstract

This is the ElectroniCast 2011-2018 forecast of the use of light emitting diode (LED) production lighting devices in broadcast TV, motion pictures and videography in the United States (professional use - only). The light emitting diode (LED) market, despite exciting innovative devices driven by technological advances and ecological/energy-saving concerns, still face challenges in overcoming performance/price limitations and in attracting widespread consumption.

LED lighting is well accepted by the broadcast TV, motion pictures and videography industry sectors for lighting effects and set lighting, mainly because of its flexibility. A single light source can generate a great variety of colors. Additionally, continuous cost/performance improvements driven by technological advancements are driving the LED lighting fixture market from a niche-only solution to a general use solution.

Another benefit, directly related to the use of lighting in studios and sets, is the consumption of less electrical power consumption for not only because LEDs use less energy, but also less air conditioning is required since heat generated by an LED bulb is negligible. Also, television broadcasters and film studios are proud to publicize that they are good corporate citizens by incorporating LEDs in their operations and thereby embracing "Green Technology."

The market forecast data are presented for LED lighting fixture (including the factory-installed Lamps/bulbs), segmented by the following functions:

• Consumption Value (US$, million)
• Quantity (number/units)
• Average Selling Prices (ASP $, each)

Note: Only the initial LED lamp and immediate fixture is include in values; therefore, racks, stands, carry bags/boxes, external cables/controllers, transformers, service, etc are not included.

The consumption value is determined by multiplying the number of units by the average selling price. The average selling prices are based on the price of the LED light fixture at the initial factory level. The consumption values are based on the end-user application. The market data are segmented into the following end-user groups (applications):

• Broadcast Television
• Motion Pictures (Cinematography)
• Videography

In 2011, the broadcast TV, motion pictures and videography industry sectors employ over 50,000 camera operators in the United States. Independent television stations, local affiliate stations of television networks or broadcast groups, large cable and television networks, or smaller, independent production companies, employ camera operators. There also are a large number of self-employed camera operators and film editors. Some self-employed camera operators contract with television networks, documentary or independent filmmakers, advertising agencies, or trade show or convention sponsors to work on individual projects for a set fee, often at a daily rate.

Videographers film or videotape private ceremonies and special events, such as weddings. Some record and post short videos on Web sites for businesses. Studio camera operators work in a broadcast studio and usually videotape their subjects from a fixed position. News camera operators, also called electronic news gathering (ENG) operators, work as part of a reporting team, following newsworthy events as they unfold. To capture live events, they must anticipate the action and act quickly.

Camera operators employed in the entertainment field use motion picture cameras to film movies, television programs, and commercials. Those who film motion pictures also are known as cinematographers.

Below, are five levels (or "food chain") pertaining to the LED marketplace. For the purposes of THIS ElectroniCast study, we quantify and provide a market forecast for Level 5.

• Level 1 - The chip or die
• Level 2 - The LED component (component-level bulb)
• Level 3 - LED array; may include optics, heat sink and/or power supply
• Level 4 - Lamp
• Level 5 - Light Fixture (complete with Lamps)

Market Forecast, By Fixture Type/Size This report provides an independent examination and analysis of the changing market dynamics for the major types of LED-based lighting fixtures, segmented by size:

• Small LED Light Fixture/Panel
  • Square/Rectangle (less than 12 x 12-inch)
  • Circular/Ring/Fresnel (less than 12-inch Outer Diameter)
• Large Spot/Flood LED Light Fixture/Panel
  • Square/Rectangle (12 x 12-inch and Larger)
  • Circular/Ring/Fresnel (12-inch Outer Diameter and Larger)

In terms of value the USA consumption of LED professional use production light panels/fixtures in the TV broadcast, motion picture/film and videographers (weddings, events, business promotions, etc) is led by the motion picture industry sector with a projected 46% relative market share in 2012 (see Figure 1).

Table of Contents

Table of Contents

1. Executive Summary, LED Production Lighting: Broadcast, Videography and Motion Picture 1-1

2. LED Production Lighting Market Forecast & Analysis, By Fixture Size and Type 2-1

• 2.1 Overview 2-1
• 2.2 Square/Rectangle (<12x12-inch) Lighting Fixtures 2-12
• 2.3 Circular/Ring/Fresnel (less than 12-inch Outer Diameter) 2-17
• 2.4 Square/Rectangle (12 x 12-inch and Larger) 2-21
• 2.5 Circular/Ring/Fresnel (12-inch Outer Diameter or Larger) 2-25

3. United States Market Forecast by Application: Broadcast, Videography and Motion Picture 3-1

4. LED-Based Professional Production Lighting Competition 4-1

• 4.1 Profile Briefs 4-1
• 4.2 Competitor Market Share Estimates, by ElectroniCast 4-16

5. LEDs - Technology Overview 5-1

6. Definitions - Acronyms, Abbreviations, and General Terms 6-1

• 6.1 Acronyms, Abbreviations, and General Terms 6-1
• 6.2 Lighting Standards and Protocols 6-73

7. ElectroniCast Market Research Methodology 7-1

8. ElectroniCast Market Forecast Data Base 8-1

• 8.1 Overview 8-1
• 8.2 Tutorial 8-2

Addendum

• Excel Data Base Spreadsheets (United States Market Forecast)
  • Detailed Data: ASP ($, each), Quantity (Million), Value ($, Million)
• Power Point Market Data Figures (Unites States Market Forecast)

List of Tables -

• 1.1.1 LED Professional Production Lighting Fixtures USA Forecast, By Application ($Million) 1-4
• 1.1.2 LED Professional Production Lighting Fixtures USA Forecast, By Application (Quantity/Units) 1-5
• 1.1.3 LED Professional Production Lighting Fixtures USA Forecast, By Size/Shape ($Million) 1-12
• 1.1.4 LED Professional Production Lighting Fixtures USA Forecast, By Size/Shape (Quantity/Units) 1-13
• 1.1.3 LED Professional Production Lighting Fixtures USA Forecast, By Size/Shape (ASP, $ Each) 1-13
• 3.1 USA Forecast of LED Fixtures Used in Broadcast, By Size/Shape ($Million) 3-10
• 3.2 USA Forecast of LED Fixtures Used in Broadcast, By Size/Shape (Quantity/Units) 3-11
• 3.3 USA Forecast of LED Fixtures Used in Broadcast, By Size/Shape (ASP, $ Each) 3-11
• 3.4 USA Forecast of LED Fixtures Used in Motion Pictures, By Size/Shape ($Million) 3-13
• 3.5 USA Forecast of LED Fixtures Used in Motion Pictures, By Size/Shape (Quantity/Units) 3-13
• 3.6 USA Forecast of LED Fixtures Used in Motion Pictures, By Size/Shape (ASP, $ Each) 3-14
• 3.7 USA Forecast of LED Fixtures Used in Videography, By Size/Shape ($Million) 3-16
• 3.8 USA Forecast of LED Fixtures Used in Videography, By Size/Shape (Quantity/Units) 3-16
• 3.9 USA Forecast of LED Fixtures Used in Videography, By Size/Shape (ASP, $ Each) 3-17
• 4.2.1 LED Professional Production Light Panel/Fixture USA: Competitor Market Share (%) 4-21
• 5.1 LED Color Variety - Selected Examples 5-9
• 5.2 LED Color Chart 5-11

List of Figures

• 1.1 Camera-Mountable LED Fixture 1-6
• 1.2 Slim Profile, Small LED Rectangle Light 1-7
• 1.3 Circular Camera-Mountable LED Fixture 1-8
• 1.4 LED Fresnel Light Fixture 1-9
• 1.5 12x12-inch Light Panel 1-10
• 1.6 19-Inch LED Ring Light Fixture Set 1-11
• 2.1.1 LED Production Lighting Panels/Fixtures USA Forecast, By Size and Type ($ Million) 2-9
• 2.1.2 LED Production Lighting Panels/Fixtures USA Forecast, By Size and Type (Quantity/Units) 2-10
• 2.1.3 LED Production Lighting Panels/Fixtures USA Forecast, By Size and Type (ASP, $ Each) 2-11
• 2.2.1 Square or Rectangle LED Fixtures, Less than 12x12-inch in Size USA Forecast, ($ Million) 2-12
• 2.2.2 Square or Rectangle LED Fixtures, Less than 12x12-inch in Size USA Forecast, (Quantity/Units) 2-13
• 2.2.3 Square or Rectangle LED Fixtures, Less than 12x12-inch in Size USA Forecast, (ASP, $ Each) 2-14
• 2.2.4 Small Rectangle LED Light Fixture 2-15
• 2.2.5 Small Rectangle LED Light Fixture 2-16
• 2.3.1 Circular/Ring/Fresnel LED Fixtures, Less than 12x12-inch in Size USA Forecast, ($ Million) 2-17
• 2.3.2 Circular/Ring/Fresnel LED Fixtures, Less than 12x12-inch in Size USA Forecast, (Quantity/Units) 2-18
• 2.3.3 Circular/Ring/Fresnel LED Fixtures, Less than 12x12-inch in Size USA Forecast, (ASP, $ Each) 2-19
• 2.3.4 8.3-inch Diameter LED Circular Spot 2-20
• 2.4.1 Square or Rectangle LED Fixtures, 12x12-inch in Size or Larger USA Forecast, ($ Million) 2-21
• 2.4.2 Square or Rectangle LED Fixtures, 12x12-inch in Size or Larger USA Forecast, (Quantity/Units) 2-22
• 2.4.3 Square or Rectangle LED Fixtures, 12x12-inch in Size or Larger USA Forecast, (ASP, $ Each) 2-23
• 2.4.4 14x14-inch LED Light Panel 2-24
• 2.5.1 Circular/Ring/Fresnel LED Fixtures, 12x12-inch in Size or Larger USA Forecast, ($ Million) 2-25
• 2.5.2 Circular/Ring/Fresnel LED Fixtures, 12x12-inch in Size or Larger USA Forecast, (Quantity/Units) 2-26
• 2.5.3 Circular/Ring/Fresnel LED Fixtures, 12x12-inch in Size or Larger USA Forecast, (ASP, $ Each) 2-27
• 2.5.4 LED Circular Fresnel Spot Fixtures 2-28
• 3.1 LED Professional Production Lighting Fixtures USA Forecast, By Application ($ Million) 3-8
• 3.2 LED Professional Production Lighting Fixtures USA Forecast, By Application (Quantity/Units) 3-9
• 4.1.1 LED-Based Production Lamp/Fixtures with Stands and Carry Bags 4-7
• 4.1.2 LED-Based Production Lamp/Fixture (Front and Rear view) 4-13
• 4.1.3 LED-Based Production Lamp/Fixture (Front and Rear view) 4-14
• 4.1.4 LED-Based Production Lamp/Fixture 4-15
• 4.1.5 LED-Based Production Lamp/Fixture (1200 LEDs - Panel) 4-17
• 4.1.6 LED-Based Production Lamp/Fixture (Front and Rear view) 4-19
• 5.1 LED Chromatic Chart 5-10
• 5.2 Evolution of Research Emphasis During Technology Life Cycle 5-12
• 5.3 LED Chip: Metal Layer (Thin Film Technology) 5-13
• 5.4 Vertical LED Chip 5-14
• 5.5 AC LED Technology on a Wafer 5-20
• 5.6 Ultra High Bright LED Chip 5-21
• 5.7 Ultra-Thin LED 5-24
• 5.8 Solid-State Lighting LED 5-25
• 5.9 LED Module with High Light Quality 5-26
• 5.10 Transparent and flexible inorganic, organic hybrid n-type: Thin Film Transistors (TFTs) 5-30
• 5.11 Lumiramic Phosphor Technology: Thin Film Flip Chip (TFFC) technology 5-31
• 5.12 Wire-to-Board LED Connector 5-34
• 5.13 Next-Generation Light Emitting Diode Module 5-38
• 5.14 4-Leaded RGB LED 5-40
• 5.15 Vertically Conducting Advanced LED Structure 5-44
• 5.16 AlGaInP LED Efficacy 5-46
• 7.1 Market Research & Forecasting Methodology 8-3

LED Professional Production Lighting in Broadcast, Videography & Motion Pictures United States Market Forecast published by ElectroniCast in July 13, 2012. This report consists of 250 Pages and the price starts from US $ 4400.

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