This is the ElectroniCast 2011-2018 forecast of the use of light emitting
diode (LED) production lighting devices in broadcast TV, motion pictures and
videography in the United States (professional use - only). The light
emitting diode (LED) market, despite exciting innovative devices driven by
technological advances and ecological/energy-saving concerns, still face
challenges in overcoming performance/price limitations and in attracting
LED lighting is well accepted by the broadcast TV, motion pictures and
videography industry sectors for lighting effects and set lighting, mainly
because of its flexibility. A single light source can generate a great
variety of colors. Additionally, continuous cost/performance improvements
driven by technological advancements are driving the LED lighting fixture
market from a niche-only solution to a general use solution.
Another benefit, directly related to the use of lighting in studios and sets,
is the consumption of less electrical power consumption for not only because
LEDs use less energy, but also less air conditioning is required since heat
generated by an LED bulb is negligible. Also, television broadcasters and film
studios are proud to publicize that they are good corporate citizens by
incorporating LEDs in their operations and thereby embracing "Green
The market forecast data are presented for LED lighting fixture (including the
factory-installed Lamps/bulbs), segmented by the following functions:
Consumption Value (US$, million)
Average Selling Prices (ASP $, each)
Note: Only the initial LED lamp and immediate fixture is include in values;
therefore, racks, stands, carry bags/boxes, external cables/controllers,
transformers, service, etc are not included.
The consumption value is determined by multiplying the number of units by the
average selling price. The average selling prices are based on the price of
the LED light fixture at the initial factory level. The consumption values
are based on the end-user application. The market data are segmented into the
following end-user groups (applications):
Motion Pictures (Cinematography)
In 2011, the broadcast TV, motion pictures and videography industry sectors
employ over 50,000 camera operators in the United States. Independent
television stations, local affiliate stations of television networks or
broadcast groups, large cable and television networks, or smaller, independent
production companies, employ camera operators. There also are a large number
of self-employed camera operators and film editors. Some self-employed camera
operators contract with television networks, documentary or independent
filmmakers, advertising agencies, or trade show or convention sponsors to work
on individual projects for a set fee, often at a daily rate.
Videographers film or videotape private ceremonies and special events, such as
weddings. Some record and post short videos on Web sites for businesses.
Studio camera operators work in a broadcast studio and usually videotape their
subjects from a fixed position. News camera operators, also called electronic
news gathering (ENG) operators, work as part of a reporting team, following
newsworthy events as they unfold. To capture live events, they must anticipate
the action and act quickly.
Camera operators employed in the entertainment field use motion picture
cameras to film movies, television programs, and commercials. Those who film
motion pictures also are known as cinematographers.
Below, are five levels (or "food chain") pertaining to the LED marketplace.
For the purposes of THIS ElectroniCast study, we quantify and provide a market
forecast for Level 5.
Level 1 - The chip or die
Level 2 - The LED component (component-level bulb)
Level 3 - LED array; may include optics, heat sink and/or power supply
Level 4 - Lamp
Level 5 - Light Fixture (complete with Lamps)
Market Forecast, By Fixture Type/Size This report provides an
independent examination and analysis of the changing market dynamics for the
major types of LED-based lighting fixtures, segmented by size:
Small LED Light Fixture/Panel
Square/Rectangle (less than 12 x 12-inch)
Circular/Ring/Fresnel (less than 12-inch Outer Diameter)
Large Spot/Flood LED Light Fixture/Panel
Square/Rectangle (12 x 12-inch and Larger)
Circular/Ring/Fresnel (12-inch Outer Diameter and Larger)
In terms of value the USA consumption of LED professional use production light
panels/fixtures in the TV broadcast, motion picture/film and videographers
(weddings, events, business promotions, etc) is led by the motion picture
industry sector with a projected 46% relative market share in 2012 (see Figure
Table of Contents
Table of Contents
1. Executive Summary, LED Production Lighting: Broadcast, Videography and Motion Picture 1-1
2. LED Production Lighting Market Forecast & Analysis, By Fixture Size and Type 2-1
5.15 Vertically Conducting Advanced LED Structure 5-44
5.16 AlGaInP LED Efficacy 5-46
7.1 Market Research & Forecasting Methodology 8-3
LED Professional Production Lighting in Broadcast, Videography & Motion Pictures United States Market Forecast published by ElectroniCast in July 13, 2012. This report consists of 250 Pages and the price starts from US $ 4400.
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