• Japanese
  • Korean
  • Chinese
Cover Image

OLEDs in General Lighting Global Market Forecast June 2014

This ElectroniCast report provides a market review and 10-year forecast of the worldwide consumption of Organic Light Emitting Diodes (OLEDs) used in General Lighting applications. The OLEDs defined in this report are often referred to as OLED devices, OLED light sources, OLED panels or sub-panels, and OLED tiles.

OLED Description

An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compounds, which emit light in response to an electric current. This layer of organic semiconductor material is situated between two electrodes. Generally, at least one of these electrodes is transparent.

General Lighting Applications

The definition for General Lighting in this particular study report is - lighting that is used to provide the main illumination of an area. ElectroniCast includes Directional Lighting, Supplementary Lighting and Architectural Lighting in the General Lighting category; however, “architainment” lighting, such as large display units are not considered in the General Lighting segment. OLED panels/tiles used in vehicles, wearable/clothing, signage, displays, signals, decorative Christmas/holiday lighting are not included in the market forecast data for this study.

The increasing development of OLED technology in General Lighting is indeed encouraging, driven by the architectural lighting industry; therefore, full cooperation and partnerships with between the OLED device manufacturers and the architectural industry is of paramount importance, based on analysis by ElectroniCast Consultants. Since OLEDs can be fashioned onto large surfaces, they are a viable alternative to fluorescent tubes for building lighting or other applications.

The United States Department of Energy (DOE) estimates that lighting for buildings accounts for more than 20 percent of U.S. energy use. Over the next 20 years, the agency estimates that widespread adoption of LED and OLED lighting could reduce electricity demands 60 percent and prevent almost 260 metric tons of carbon emission.

OLED Level Quantified in the ElectroniCast Study

Below in particular, are three levels (or “food chain”) pertaining to the OLED marketplace. For the purposes of this ElectroniCast study, we quantify and provide a market forecast for “Level 2”.

  • Level 1 - Organic Materials (layers), anode and cathode
  • Level 2 - OLED (without electronics and driver)
  • Level 3 - OLED Module, one or more panels with control circuits, other value added components

OLED devices will require value-added components, complete with the electronics (plugs and wires), driver integrated circuits, and possible structural packaging (cap, metallic/plastic panel frames). Also, these packaged/equipped OLED modules will typically be available as part of other value-added product, such as lamp-holders/ fixtures. Therefore, it is important to note that this market forecast data only quantifies the OLED device (sometimes referred to as a tile, light source, panel or sub-panel) and not the complete module, lamp/fixtures or other value-added product(s).

This report provides the market data by the following regional segments and sub-regions:

  • Global (Total)
    • America
      • United States and Canada
      • Latin America
    • EMEA
      • Northern Europe
      • Southern Europe
      • Western Europe
      • Eastern Europe
      • Middle East and Africa
    • APAC
      • People's Republic of China (PRC)
      • Japan
      • Republic of Korea (ROK)
      • Rest of APAC

This report provides the 2013-2023 forecast by the following functions:

  • Consumption Value: US$, Million
  • Quantity: Number of square meter (m2) in Millions
  • Average Selling Prices: ASP US$, per square meter

Beyond the “light-bulb” Mentality

The ElectroniCast market opportunity analysis (MOA) shows the OLED panel market should not be limited to (only) lamps and typical (conventional) lamp fixtures for general lighting (table lamps, wall/ceiling fixtures). ElectroniCast assumes that the OLED panel general-lighting market will grow beyond the “light-bulb” mentality to a broad base of applications, which currently may not even be in the idea-stage. Applications that have been mentioned by industry participants include (but not limited to) OLED incorporated into the following applications; however, to fall under the General Lighting definition the illumination of an area must be the primary purpose of the OLED lighting source:

  • Windows/Skylights
  • Wall panels or wall panels; Mirrors with light function
  • Flooring/Steps-stairs
  • Furniture, structural and roadside lighting
  • Other (almost endless possibilities)

According to ElectroniCast, there is enough overall OLED interest and activity in 2014 by substantial leading lighting competitors with existing capable manufacturing capabilities, working with evolving technology, to pushing for “mass-production”. Also, industry players have been very active in establishing the required strategic supplier and IP agreements, as well as progressing in sales/distribution channel (planning) strategy.

Therefore, the stage is set for a “Build-it and They Will Come” marketing strategy. The question is, how many customers will come and when. At the same time, other (competing) lighting solutions already work, have substantial customer base and established sales/distribution channels, occupying store footprint; therefore, OLED will need to find unique style/designs to provide a common-sense approach to providing lighting solutions that the other technologies do not currently provide.

The market for OLEDs used in General Lighting is relatively new and it is still open for new competitors and brands. ElectroniCast forecasts that the Asia Pacific (APAC) region will maintain control of the leadership role in relative market share, driven by Japan's early implementation, as well as strong take-rates in the Republic of Korea and in the People's Republic of China (China is emerging as an important market for OLEDs).

According to ElectroniCast, the worldwide consumption value of General Lighting OLEDs reached $46.6 million in 2013; consumption value is forecast to increase at an average annual growth rate of 39.6 percent to $247.4 million in 2018. From 2018-2023, the total consumption value of General Lighting OLEDs is forecast an increase 93.6 percent per year, reaching nearly $6.7 billion in the year 2023. The use of OLEDs in displays and vehicles is not included in the market forecast. Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.

Figure 1
OLEDs Used in General Lighting
Global Market Forecast (Value Basis, US$ Million)

(Source: ElectroniCast Consultants)

The vigor of an industry can be judged by the relative emphasis on, and status of development of new support technology. Early in a new industry, most of the research is fundamental (basic), mainly in university, government and other noncommercial laboratories. With maturity, commercial labs will have developed a significant base, and product development/engineering will consume relatively few research hours, as depicted in Figure 2. Late in the maturity cycle, basic research efforts shrink, and product development dominates. Based upon observations by ElectroniCast staff in attendance at various industry conferences and seminars, as well as primary market research interviews over the past years, it is apparent that much basic technology research and R&D is still required. There are many more years of vigorous growth ahead for OLED solutions.

Figure 2
Evolution of Research Emphasis during Technology Life Cycle

(Source: ElectroniCast Consultants)

Table of Contents

1. Executive Summary

  • 1.1. Overview
  • 1.2. Solid-State Lighting (SSL) Lamps & Light Fixtures Used in General Lighting

2. OLED - Technology

3. OLED General Lighting Market Forecast

  • 3.1. Overview
  • 3.2. America Market Forecast
  • 3.3. EMEA Market Forecast
  • 3.4. APAC Market Forecast

4. OLED General Lighting Competitors & Related Entities

  • Acuity Brands, Inc.
  • AU Optronics Corporation
  • AIXTRON
  • BASF / BASF Future Business GmbH
  • Blackbody
  • Cambrios Technologies Corporation
  • Chi Mei Group
  • Corning Incorporated
  • Duksan Hi-Metal
  • DuPont (E. I. du Pont de Nemours and Company)
  • E2M Technology
  • Fraunhofer Institute for Photonic Microsystems (IPMS) - COMEDD (Dresden)
  • General Electric Company
  • Heraeus Precious Metals
  • Idemitsu Kosan Company, Limited
  • Jusung Engineering Company, Limited
  • Kaneka Corporation
  • Kintec Company
  • Konica Minolta Holdings, Incorporated
  • LG Electronics / LG Chem
  • LOMOX Limited
  • Lumiotec Incorporated
  • Merck KgaA - EMD Chemicals Group
  • MC Pioneer OLED Lighting Corporation (Mitsubishi Chemical and Pioneer)
  • Moser Baer
  • NEC Lighting, Limited
  • Nippon Electric Glass Company, Limited (NEG)
  • Nippon Steel and Sumikin Chemical Company, Limited
  • OSRAM Opto Semiconductors GmbH (Siemens AG)
  • Panasonic Idemitsu OLED Lighting (PIOL)
  • Philips (Koninklijke Philips Electronics N.V.)
  • Plextronics Incorporated
  • Polyphotonix
  • PPG Industries Inc.
  • ROHM Company Limited
  • Samsung Group / Cheil Industries / Novaled
  • Sanyo Chemical Industries
  • Seiko Epson Corporation
  • Showa Denko K.K.
  • Solvay Group
  • Sumitomo Chemical
  • TCZ
  • TechnoCorp Energy, LLC
  • Thorn Lighting Limited
  • Tianma Micro-electronics Company
  • Tokyo Electron Limited (TEL)
  • Tridonic Dresden GmbH & Co KG (LEDON OLED Lighting GmbH & Co KG)
  • Tohoku Pioneer Corporation (Pioneer)
  • Toppan Printing
  • Toshiba Corporation
  • Universal Display Corporation
  • Verbatim (Mitsubishi Chemical Holdings Corporation Group)
  • Visionox Company

5. ElectroniCast Market Research Methodology

6. Definitions and Standards

  • 6.1. Acronyms, Abbreviations, and General Terms
  • 6.2. Lighting Standards and Protocols

7. ElectroniCast Market Forecast Data Base - Introduction/Explanation of Excel Worksheets

  • 7.1. Overview
  • 7.2. Tutorial of the Excel Worksheets

List of Tables

  • 1.1.1. OLEDs Used in General Lighting Global Forecast, By Region ($ Million)
  • 1.1.1. OLEDs Used in General Lighting Global Forecast, By End-User Group ($ Million)
  • 2.1. Comparison of Light Emission Efficiency and Light Emission Life
  • 3.1.1. OLEDs Used in General Lighting Global Forecast, by End-User Group ($ Million)
  • 3.1.2. OLEDs Used in General Lighting Global Forecast, by End-User Group (Million Square Meters)
  • 3.1.3. OLEDs Used in General Lighting Global Forecast, by End-User Group (ASP per Square Meter)
  • 3.1.4.a. Members - CERC Building Energy Efficiency Consortium
  • 3.1.4.b. Members - CERC Building Energy Efficiency Consortium
  • 3.1.5. General Characteristics of OLEDs
  • 3.1.5. OLEDs Used in General Lighting Global Forecast, by Region ($ Million)
  • 3.1.6. OLEDs Used in General Lighting Global Forecast, by Region (Million Square Meters)
  • 3.1.7. OLEDs Used in General Lighting Global Forecast, by Region (ASP per Square Meter)
  • 3.2.1. OLEDs Used in General Lighting American Forecast, by Sub-Region ($ Million)
  • 3.2.2. OLEDs Used in General Lighting American Forecast, by End-User Group ($ Million)
  • 3.2.3. OLEDs Used in General Lighting USA/Canada Forecast, by End-User Group ($ Million)
  • 3.2.4. OLEDs Used in General Lighting Latin American Forecast, by End-User Group ($ Million)
  • 3.2.5. Selling to a Government Entity
  • 3.2.6. Members of Next Generation Lighting Industry Alliance (NGLIA)
  • 3.3.1. European Sub-Regions as identified by the United Nations Geo-scheme
  • 3.3.2. Population in Northern Europe, by Country
  • 3.3.3. Population in Southern Europe, by Country
  • 3.3.4. Population in Western Europe, by Country
  • 3.3.5. Population in Eastern Europe, by Country
  • 3.3.6. OLEDs Used in General Lighting EMEA Forecast, by Sub-Region ($ Million)
  • 3.3.7. OLEDs Used in General Lighting EMEA Forecast, by End-User Group ($ Million)
  • 3.3.8. OLEDs Used in General Lighting Northern Europe Forecast, by End-User Group ($ Million)
  • 3.3.9. OLEDs Used in General Lighting Southern Europe Forecast, by End-User Group ($ Million)
  • 3.3.10. OLEDs Used in General Lighting Western Europe Forecast, by End-User Group ($ Million)
  • 3.3.11. OLEDs Used in General Lighting Eastern Europe Forecast, by End-User Group ($ Million)
  • 3.3.12. OLEDs Used in General Lighting Middle East/Africa Forecast, by End-User Group ($ Million)
  • 3.4.1. OLEDs Used in General Lighting APAC Forecast, by Sub-Region ($ Million)
  • 3.4.2. OLEDs Used in General Lighting APAC Forecast, by End-User Group ($ Million)
  • 3.4.3. OLEDs Used in General Lighting People's Republic of China Forecast, End-User Group ($ Million)
  • 3.4.4. OLEDs Used in General Lighting Japan Forecast, by End-User Group ($ Million)
  • 3.4.5. OLEDs Used in General Lighting Republic of Korea Forecast, by End-User Group ($ Million)
  • 3.4.6. OLEDs Used in General Lighting Rest of APAC Forecast, by End-User Group ($ Million)
  • 3.4.7. List of ELCOMA Members

List of Figures

  • 1.1.1. OLEDs in General Lighting Global Market Forecast (Value Basis, $ Million)
  • 1.1.2. OLEDs in General Lighting India Market Forecast (Quantity Basis, Million/Units)
  • 1.1.3. OLEDs Panels Used in General Lighting Global Market Forecast (ASP per Square Meter)
  • 1.1.4. OLEDs Used in General Lighting Global Forecast, By End-User Group ($ Million)
  • 1.1.5.a. OLED Lighting Panel
  • 1.1.5.b. OLED Lighting Control Circuit
  • 1.1.5cc. OLED Lighting Module
  • 1.1.6. Transparent OLED on Foil
  • 1.2.1. Samples of Lighting Fixture Types, using LEDs
  • 1.2.1. Samples of Lighting Fixture Types, using OLEDs
  • 2.1. OLED Layer Diagram with Glass Substrate
  • 2.2.a. OLED Layer Diagram: as anode
  • 2.2.b. OLED Layer Diagram: as HIL-layer
  • 2.3. PIN Doping Technology
  • 2.4. Blue OLED
  • 2.5. Fully Stretchable OLED
  • 2.6. High-Efficient Flexible OLED on Plastic
  • 2.7. Fabrication of Large-Area OLED Lighting Module
  • 2.8. Color-Tunable and Framed OLED Panel Modules
  • 2.9. OLED Modules
  • 2.10. Evolution of Research Emphasis during Technology Life Cycle
  • 3.1.1. Product Life Cycle (PLC)
  • 3.1.2. Kitchen Under-Cabinet OLED-Based Lighting System
  • 3.1.3. OLED caster light for Broadcasting Studios
  • 4.1. June 2014 - Concept OLED luminaire
  • 4.2. OLED Desk/Table Lamp
  • 4.3. OLED Liquid Printing Process Technology: Cost Savings
  • 4.4. Fabrication of Large-Area OLED Lighting Module
  • 4.5. OLED Desk Lighting
  • 4.6. OLED Lighting Fixture
  • 4.7. OLED Lighting Fixture
  • 4.8.a. OLED Layer Diagram: as anode
  • 4.8.b. OLED Layer Diagram: as HIL-layer
  • 4.9. OLED Panels in Colors
  • 4.10. OLED Lighting Panel
  • 4.11. LED Panel Example versus an OLED Panel Example
  • 4.12. OLED Panel Units with External Power Unit
  • 4.13. OLED Lighting Examples
  • 4.14. Detail of the OLED Panel
  • 4.15. Display - OLED Panel
  • 4.16. OLED Lighting
  • 4.17. Ultra-Thin Glass Sheet, Rolled into a cylinder
  • 4.18. OLED Lighting Panel
  • 4.19. Organic EL Display (OELD) Materials
  • 4.20. Fabrication of Large-Area OLED Lighting Module
  • 4.21. Light Fixture - Sculpture with OLED Panels
  • 4.22. Interactive OLED Panel Installation
  • 4.23. OLED Processing
  • 4.24. OLED Screen
  • 4.25. Packaging: Conventional LED and Flexible OLED
  • 4.26. OLED-Based Desk Lamp featuring Carbon Fabric Materials
  • 4.27. Transparent OLEDs
  • 4.28. Polymer OLED Test Cells
  • 4.29. Number of Employees
  • 4.30. Sales Trends
  • 4.31. OLED Modules
  • 4.32. Flexible OLED Modules
  • 4.33. Schematic illustration of printing method applied to glass substrate
  • 4.34. Device structure and luminous efficiency
  • 4.35. Demonstrator of an OLED Panel
  • 4.36. Corporation Structural Chart
  • 4.37. OLED Panel Light
  • 5.1. ElectroniCast Market Research & Forecasting Methodology
  • 6.1.1. MacAdam Ellipses Chart
Show More
Pricing