ElectroniCast Consultants provides the research findings of their study of the United States consumption of Light Emitting Diode (LED) lamps (also known as “consumer-level bulbs”), which are used in luminaires in stationary/fixed location (non-vehicle/non-portable) solid-state lighting (SSL) General Lighting applications. The lamps are used in new fittings, as well as retrofitting/replacement of existing (installed-based) lamps.
General Lighting provides the main illumination of an area. In this study, we provide a market analysis for the year 2013 plus our forecast (2014-2018) of LED lamps used for general lighting, including interior and exterior functional lighting for residential, commercial and government areas.
For the purposes of this study, ElectroniCast Consultants includes Directional Lighting, Supplementary Lighting and Architectural Lighting in the General Lighting category. Lighting used in theaters, photography, newsgathering (TV broadcasts, film, similar) and even lighting used in nightclubs on the dance floor are considered general Lighting; however, lamps used in signage, displays and signal lighting are not included in the market forecast data for this study.
Below, are five levels (or “food chain”) pertaining to the LED marketplace. For the purposes of this ElectroniCast study, we quantify and provide a market forecast for “Level 4”.
This market forecast of United States consumption is presented for eight (8) major lamp-type categories. The lamp categories, in turn, may have multiple sub-categories, which are determined by physical size of the lamp. Note: lower-level products, which are indented in the list shown in Table 1, are summed-up to the higher-level product category stated above it.
The General Service lamp category, also referred to as general-purpose bulbs, includes LED-based “A-Type” lamps (consumer bulbs). There are two sub-categories in the A-type product category: A-19 (60W, 75W and 100W), plus the “Other A-type/Watt” sub-category, which includes: A19 (40W, other) and A-15, A-21, A-23 and other.
The product category includes all other LED-base lamps, which are not covered in the other categories. Lamps such as general-purpose bulbs that do not have an A-Type shape (such as “corn” style, other), Globe-style (G category bulbs), specialty lamps (application specific or purpose) and/or LED panels, other. Some LED lights (lamps function) are embedded in a fixture or panel, in which case ElectroniCast estimates the price value of the lamp function (section) of the fixture.
This report provides market data review by the following functions:
Market Opportunity Analysis - Market Dynamics The study process by ElectroniCast Consultants takes into account the following points:
The use of LED-based lamps in SSL General lighting is driven by promised savings in maintenance/ labor, as well as “Green-Tech” (ecology-oriented) issues. The lamps are lamps are used in new construction, as well as retrofitting/replacement of existing (installed-based) lamps. The Total Cost of Ownership (TCO) is a key marketing dynamic relative to LED Lamps, which typically have a premium price point versus other lighting solutions. Some of the key elements incorporated in the cost of ownership for LED-based lamps vehicle include:
Opportunity Costs are also in the TCO mix; since ElectroniCast takes into account that using LED (energy-efficient lighting and other carbon footprint/pollution issues) depicts the organization, which installs them, as a good corporate citizen.
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