This 2013-2019 market review and forecast is presented for Standard-type versus High Brightness- (HB) type LEDs used in signage and professional displays.
This application category includes covers LEDs that are used in stationary and vehicle-based signs and displays. LEDs are used in building facades, large outdoor video screens, digital billboards, sport/stadium displays, small indoor retail displays, food displays (restaurants/supermarkets), signs on taxis and destination signs on mass-transit vehicles, channel-lettering/light-boxes, LED/LCD display screens (used exclusively for professional display purposes), and the list continues...
High Brightness (HB) light emitting diodes (LEDs), defined by ElectroniCast, are component-level bulbs with a Lumens/Watt rating of 30lm/W and above (>30lm/W); Standard-type LEDs have a Lumen/Watt rating of less than 30lm/W (<30lm/W). The LED market forecast data are segmented by the following functions:
The forecast for each type, in turn, is segmented into geographical region. The market data are segmented into the following geographic regions, plus a Global summary:
Below, are four levels (or "food chain") of LEDs. For the purposes of THIS ElectroniCast study, we quantify and provide a market forecast for "Level 2"
The Asia Pacific region (APAC) region leads in the consumption value of packaged LED chips used in signage and professional displays, followed closely by the American and EMEA region.
According to ElectroniCast Consultants, the worldwide value of LED packaged chips placed in signage/professional display is expected to reach nearly $2 billion in 2014 and the consumption value is forecast to increase at an average annual rate of 11.9% to reach $3.56 billion in 2019. Market demand is climbing for indoor and outdoor signage/displays used in airports, shopping centers, roadways, sport venues, hospitals, hotels, business centers, public transit vehicles and stations and an almost endless list of other applications.
This market study is based on analysis of information obtained through March 2014. ElectroniCast analysts performed interviews with authoritative and representative individuals in the LED lighting product manufacturing, LCD display screen manufacturing, and advertisement, airport and mass transit authorities, transportation/ infrastructure, R&D, display and retail industry, government, and other. The interviews were conducted principally with:
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics. Customers and distributors also were interviewed, to obtain their estimates of quantities received and average prices paid. Customer estimates of historical and expected near term future growth of their application are obtained. Their views of use of new technology products were obtained.
The analyst then considered customer expectations of near term growth in their application, plus forecasted economic payback of investment, technology trends and changes in government regulations and funding/tax-break legislation/rules in each geographical region, to derive estimated growth rates of quantity and price of each product subset in each application. These forecasted growth rates are combined with the estimated baseline data to obtain the long-range forecasts at the lowest detailed level of each product and application.
A full review of published information was also performed to supplement information obtained through interviews. The following sources were reviewed:
In analyzing and forecasting the complexities of the regional markets for light emitting diode products, it is essential that the market research team have a good and a deep understanding of the technology and of the industry. ElectroniCast members who participated in this report are qualified.
Bottom-up Methodology ElectroniCast forecasts, as illustrated in the forecast data structure, are developed initially at the lowest detail level, then summed to successively higher levels. The background market research focuses on the amount of each type of product used in each application in the base year (2013), and the prices paid at the first transaction from the manufacturer. This forms the base year data.
ElectroniCast analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback. Figure 2 further illustrates the research methodology regarding this study.
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