This is the ElectroniCast analysis and forecast of the use of flashlights in the United States. In regions outside of the United States, flashlights are often referred to as “torches.” Flashlights are portable electric-powered light source. The primary power source of a flashlight is batteries (rechargeable or disposable); however, power sources can often include ultra-capacitors, electromagnetic induction, solar power, and hand powered dynamos.
In the process of this market research project, in addition to interviewing existing customers and distributors of flashlights, ElectroniCast Consultants also studied over 50 lighting manufactures/brands with various ranges of performance, price, power-source, light source and other variables. ElectroniCast's estimates of the (year 2013) market share (%) and flashlight revenue for all 50 manufacturers/brands are also detailed in this report.
Some of the (flashlight) manufacturing/brands are relatively small and are considered “boutique” shops serving a niche market; however, we included some of these “boutique” brands, since they are opening up number market segments, which would otherwise be un-served. (Some of these shops have flashlights with a list price in the $500 range).
Other companies that we zoned-in on in our research efforts are the “specialty” shops, which are typically much larger in volume versus the “boutique” shops; however, the specialty-brands still address (serve) a niche market. For example, there are companies/brands that target the Police and Military market segment with list prices of less than $100 to several hundred dollars. Other companies/brands target the medical/surgical (headlamps) or the high-end outdoor sport market segment(s), and others target the explosion-proof market segment with list prices of several hundred dollars, even over $1,000.
For example, the winning sales/distribution-channel for LED lamps used for explosive-proof lighting is the application-specific lighting fixture manufacturer (specific to the explosion-proof lighting segment) that has the experience, expertise and established sales/distribution-channels. Therefore, LED lamp manufacturers should target the existing manufacturers of explosion-proof lighting solutions regarding their sales efforts.
ElectroniCast also researched companies, which serve multiple end-user market segments, such as household in-expensive (less than $5), low- and high-end professional, and even application specific such as the United States military, as well as products with a wide price range. This “General-Purpose” group also has a huge sales/distribution channel involving major retailers, such as Home Depot, Office Depot, Sears, Ace Hardware, Target and an almost endless opportunity in supermarkets, on-line shopping, and on-and-on.
In this study, we provide a market forecast and analysis for the use of flashlights in the United States based on the following light source types, as well as flashlights equipped for recharging versus standard (not rechargeable/equipped types):
A typical flashlight is a hand held unit, however, flashlights are often mounted on weapons, which are tactical flashlights used by the military, law enforcement or even recreationally by hunters. Flashlights are mounted to helmets or for recreational and work use. In fact, the list of different uses of these portable (cordless) light units is close to endless; therefore, the flashlight industry is constantly driven to identify innovative applications and designs.
Some flashlights have more than one light source, for example a fluorescent flashlight from Makita also has an incandescent light source; however, the differentiation is that it is a fluorescent flashlight - so, ElectroniCast counts the flashlight as a fluorescent flashlight. ElectroniCast does not “double-count” the quantity of flashlights; therefore, we tend to evaluate the flashlight and assign it a classification based on the main market-push (objective) from the particular supplier (“HID Flashlight with LED,” are classified as a HID flashlight).
Through research and development (R&D), manufacturers are striving to differentiate themselves from competitors, by means of customer end-markets (applications), lumens/brightness, durability, sales/distribution channels, or a patriotic appeal to purchase products that are made and designed in the United States (“Made in the USA”).
This market forecast of each product-type by the following end-user type (application) categories:
This report provides the 2012 market data review and 2013-2017 forecast for flashlights by the following functions:
Since the market opportunity for flashlights continues to evolve, through the push by manufacturers to differentiate from each other to achieve increasing revenue, there is a need to explore technology-driven solutions addressing, but not limited to the list shown below. The relationship of cost of materials, along with the end-user price-points, are important considerations for flashlight manufacturers; however, there are many other items of interest to consider in finding ways to differentiate from your competitors.
The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, carbon-zinc batteries in both regular and heavy duty types, alkaline, lithium and rechargeable lead acid batteries, NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight.
Primary cells are used for infrequent use; some types of primary cell can be stored for years, where flashlights are required only in emergencies. Flashlights used for extended periods every day may be more economical to run on rechargeable (secondary) batteries.
Flashlights adapted for use with rechargeable batteries may include features to allow charging without removing the batteries from the light, for example, a light kept in a vehicle may be trickle-charged and always ready when needed. Power-failure lights are designed to keep their batteries charged from a wall plug and to automatically turn on after an AC power failure; the power-failure light can be removed from the wall socket and used as a portable flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on-board battery for later use.
Ultracapacitors, or supercapacitors, are the new batteries. They recharge (very) quickly, the charge lasts for a long time, and you can keep on cycling them for tens of thousands of charge cycles; however, conventional rechargeable batteries are less expensive and are easily available.
The overall consumption value is forecast to decrease with moderate rising quantity growth offset by declining average prices. Flashlights, which are equipped to recharge the power source (batteries) without removing the batteries from the flashlight, are forecast to dominate the product mix.
In terms of volume (number of units), the Standard-types of flashlights are forecast hold a substantial market share lead during the forecast period; however, because of their relatively low average selling price (ASP) compared to the rechargeable-type units, the Standard-types have a (much) smaller market share in terms of value. ElectroniCast provides a detailed market forecast, in terms of volume (number of units in millions) the price differences per light source/type, as well as value ($ million), covering the years 2013-2018.
Rechargeable vs. Standard Flashlights in the Consumer Application
United States Market in 2014 (Value Basis)
Rechargeable vs. Standard Flashlights in the Consumer Application
United States Market in 2014 (Volume/Quantity Basis)