This IDC Energy Insights report is intended to give business and IT decision makers the tools to evaluate a strategy for analytics with a focus on the customer. Major utilities are still at the stage evaluating how, when, where, and whether to deploy analytics. They are asking whether it makes sense to invest in the technology to support analytics or whether the business can get what it needs from existing applications and business intelligence tools. IDC provides a review of customer analytics currently available to utilities and guidance on where analytics can provide value to utilities in the areas of marketing, product development, customer service, and revenue assurance.
"Winning support for analytics requires the same level of effort as with other foundational architecture investments - asking the right questions, involving all levels of personnel, and socializing the benefits of technology," according to Jill Feblowitz, vice president, IDC Energy Insights. "Analytics to support revenue assurance bring immediate value, and analytics are core to demand response planning. Planning for the future, utilities can use the cloud to experiment with analytics applied data stored in business applications and available through social media."
Table of Contents
Table of Contents
IDC Energy Insights Opinion
In This Study
Situation Overview
Method Specifics
Getting Grounded
What Are Customer Analytics Anyway?
Business Analytics
What Customer Analytics Are Available to Utilities Today?
Revenue Assurance Brings Immediate Value to Utilities
Marketing Goes Beyond Residential and C&I
Product Development Is for Retailers Only, or Is It?
Customer Service
Getting Started
Essential Questions
What Business Objectives Do We Want to Achieve?
Determining the Approach
An Information Management Architecture
Winning Support
Who Offers What?
Future Outlook
Applying Big Data and Analytics
Innovation Without Major Investment - The Role of Cloud
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis
Table: Professional Services Firms with Utility Experience and/or Templated Customer Analytics
Table: Software Application Vendors with Templated Customer Analytics
Figure: The Analytics Process
Figure: Customer Analytics at Utilities
Figure: Criteria for Big Data and Analytics
Figure: The Cloud-Based Sandbox
Methods and Practices: Getting the Right Customer Analytics published by IDC Energy Insights in March 30, 2012. This report consists of Pages: 16 and the price starts from US $ 4500.
