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Soft Drinks in Japan

Description

2012 was the third consecutive positive year for the soft drinks industry in Japan. Following a turbulent yet positive year in 2011 due to the effects of the March earthquake, the industry was able to launch numerous key products that resulted in positive growth in off-trade sales. Bottled water was a major driver of growth in 2011 as consumers opted for bottled water following the health concerns over radiation. This consumer perception remained as despite tap water being cleared to drink...

Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN JAPAN

Euromonitor International

July 2013

LIST OF CONTENTS AND TABLES

Executive Summary

  • Another Positive Year for Soft Drinks Sales
  • the Power of TV Programming in Soft Drinks
  • Manufacturers Focus on New Product Introductions for Growth
  • Consumers Opt To Eat and Drink at Home
  • Convenience and Health Benefits Drive Growth in Forecast Period

Key Trends and Developments

  • Successful New Launches Invigorate the Soft Drinks Market
  • Radiation Scandal in 2011 Alters Consumer Perception Towards Bottled Water
  • Television Programme Triggers Tomato Juice Boom
  • Consumer Perception of Energy Drinks Shifts, Boosting Sales
  • Prolonged Deflation Lowers Average Unit Price of Soft Drinks

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 21 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 22 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 23 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 24 Penetration of Private Label by Category by Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

Appendix

  • Fountain Sales in Japan

Market Data

  • Table 34 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 35 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 36 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 37 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 38 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 39 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 41 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

Definitions

  • Sources
    • Summary 1 Research Sources
  • Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 2 Asahi Soft Drinks Co Ltd: Key Facts
  • Company Background
  • Production
    • Summary 3 Asahi Soft Drinks Co Ltd: Production Statistics 2012
  • Competitive Positioning
    • Summary 4 Asahi Soft Drinks Co Ltd: Competitive Position 2012
  • Calpis Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 5 Calpis Co Ltd: Key Facts
    • Summary 6 Calpis Co Ltd: Operational Indicators
  • Company Background
  • Production
    • Summary 7 Calpis Co Ltd: Production Statistics 2012
  • Competitive Positioning
    • Summary 8 Calpis Co Ltd: Competitive Position 2012
  • Coca-Cola (japan) Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 9 Coca-Cola (Japan) Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 10 Coca-Cola (Japan) Co Ltd: Competitive Position 2012
  • Dydo Drinco Inc in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 11 Dydo Drinco Inc: Key Facts
    • Summary 12 Dydo Drinco Inc: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 13 Dydo Drinco Inc: Competitive Position 2012
  • Ito En Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 14 Ito En Ltd: Key Facts
    • Summary 15 Ito En Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 16 Ito En Ltd: Competitive Position 2012
  • Japan Tobacco Inc in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 17 Japan Tobacco Inc: Key Facts
    • Summary 18 Japan Tobacco Inc: Operational Indicators
  • Company Background
  • Competitive Positioning
    • Summary 19 Japan Tobacco Inc: Competitive Position 2012
  • Kagome Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 20 Kagome Co Ltd: Key Facts
    • Summary 21 Kagome Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 22 Kagome Co Ltd: Competitive Position 2012
  • Kirin Beverage Corp in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 23 Kirin Beverage Corp: Key Facts
  • Company Background
  • Production
    • Summary 24 Kirin Beverage Corp: Production Statistics 2012
  • Competitive Positioning
    • Summary 25 Kirin Beverage Corp: Competitive Position 2012
  • Otsuka Pharmaceutical Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 26 Otsuka Pharmaceutical Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 27 Otsuka Pharmaceutical Co Ltd: Competitive Position 2012
  • Suntory Holdings Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 28 Suntory Holdings Limited: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 29 Suntory Holdings Ltd: Competitive Position 2012

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Institutional Bottled Water Sales
  • Table 42 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 43 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 44 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 47 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
  • Table 48 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
  • Table 49 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 50 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 51 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 52 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57 Low Calorie Carbonates by Category 2007-2012
  • Table 58 Off-trade Sales of Carbonates by Category: Volume 2007-2012
  • Table 59 Off-trade Sales of Carbonates by Category: Value 2007-2012
  • Table 60 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
  • Table 61 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
  • Table 62 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
  • Table 63 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
  • Table 64 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
  • Table 65 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
  • Table 66 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
  • Table 67 Leading Flavours for Cola Carbonates: % Volume Breakdown 2007-2012
  • Table 68 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2007-2012
  • Table 69 Company Shares of Carbonates by Off-trade Volume 2008-2012
  • Table 70 Brand Shares of Carbonates by Off-trade Volume 2009-2012
  • Table 71 Company Shares of Carbonates by Off-trade Value 2008-2012
  • Table 72 Brand Shares of Carbonates by Off-trade Value 2009-2012
  • Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Concentrates Conversions
  • Table 77 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 78 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
  • Table 79 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
  • Table 80 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2007-2012
  • Table 83 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
  • Table 84 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2007-2012
  • Table 85 Leading Flavours for Powder Concentrates: % Volume Breakdown 2007-2012
  • Table 86 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
  • Table 87 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
  • Table 88 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
  • Table 89 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
  • Table 90 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
  • Table 91 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
  • Table 92 Company Shares of Concentrates by Off-trade Value 2008-2012
  • Table 93 Brand Shares of Concentrates by Off-trade Value 2009-2012
  • Table 94 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
  • Table 95 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
  • Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 100 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 101 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 102 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 103 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 104 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 105 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 106 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 107 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 108 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 109 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  • Table 110 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 111 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 112 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 113 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 114 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 115 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 116 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 117 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 118 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 119 Off-trade Sales of RTD Coffee: Volume 2007-2012
  • Table 120 Off-trade Sales of RTD Coffee: Value 2007-2012
  • Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
  • Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
  • Table 123 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
  • Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
  • Table 125 Leading Flavours for RTD Coffee: % Volume Breakdown 2007-2012
  • Table 126 Company Shares of RTD Coffee by Off-trade Value 2008-2012
  • Table 127 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
  • Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 132 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
  • Table 133 Off-trade Sales of RTD Tea by Category: Value 2007-2012
  • Table 134 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
  • Table 135 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
  • Table 136 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
  • Table 137 Company Shares of RTD Tea by Off-trade Volume 2008-2012
  • Table 138 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
  • Table 139 Company Shares of RTD Tea by Off-trade Value 2008-2012
  • Table 140 Brand Shares of RTD Tea by Off-trade Value 2009-2012
  • Table 141 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 142 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 144 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 145 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
  • Table 146 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
  • Table 147 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
  • Table 148 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
  • Table 149 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2007-2012
  • Table 150 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
  • Table 151 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
  • Table 152 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
  • Table 153 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
  • Table 154 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
  • Table 155 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
  • Table 156 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
  • Table 157 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 158 Off-trade Sales of Asian Speciality Drinks by Category: Volume 2007-2012
  • Table 159 Off-trade Sales of Asian Speciality Drinks by Category: Value 2007-2012
  • Table 161 Off-trade Sales of Asian Speciality Drinks by Category: % Value Growth 2007-2012
  • Table 162 Company Shares of Asian Speciality Drinks by Off-trade Volume 2008-2012
  • Table 163 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2009-2012
  • Table 164 Company Shares of Asian Speciality Drinks by Off-trade Value 2008-2012
  • Table 165 Brand Shares of Asian Speciality Drinks by Off-trade Value 2009-2012
  • Table 166 Forecast Off-trade Sales of Asian Speciality Drinks by Category: Volume 2012-2017
  • Table 167 Forecast Off-trade Sales of Asian Speciality Drinks by Category: Value 2012-2017
  • Table 168 Forecast Off-trade Sales of Asian Speciality Drinks by Category: % Volume Growth 2012-2017
  • Table 169 Forecast Off-trade Sales of Asian Speciality Drinks by Category: % Value Growth 2012-2017
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