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Soft Drinks in Japan

Sales of soft drinks continued to grow in 2013, driven by the shift of consumers' habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing heat disorder on a daily basis. Whilst consumers tended to drink soft drinks regularly, their taste preference shifted to tastes that are flavoured but not too strong so that they can keep drinking for a long time without becoming bored. This shift...

Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2014

LIST OF CONTENTS AND TABLES

Executive Summary

  • Consumers Tend To Drink Soft Drinks More Frequently
  • Convenience Stores' Fresh Coffee Impacting Soft Drinks Market
  • Competition Seen Amongst Foshu Beverages
  • Non-store Retailing Becomes More of Consumers' Choice
  • Moderate Unit Price Decline Despite Expected Tax Increase

Key Trends and Developments

  • Functional and Flavoured Bottled Water Grow Thanks To Shift in Consumer Perception and Taste Preference
  • Convenience Stores Offer Fresh Coffee, Impacting Rtd Sales
  • Boom Seen in Foshu Beverages

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  • Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  • Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

Appendix

  • Fountain Sales in Japan

Market Data

  • Table 34 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 35 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 36 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 37 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 38 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 39 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 41 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

Definitions

  • Sources
    • Summary 1 Research Sources
  • Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 2 Asahi Soft Drinks Co Ltd: Key Facts
  • Company Background
  • Production
    • Summary 3 Asahi Soft Drinks Co Ltd: Production Statistics 2013
  • Competitive Positioning
    • Summary 4 Asahi Soft Drinks Co Ltd: Competitive Position 2013
  • Coca-Cola (japan) Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 5 Coca-Cola (Japan) Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6 Coca-Cola (Japan) Co Ltd: Competitive Position 2013
  • Ito En Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 7 Ito En Ltd: Key Facts
    • Summary 8 Ito En Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 9 Ito En Ltd: Competitive Position 2013
  • Kagome Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 10 Kagome Co Ltd: Key Facts
    • Summary 11 Kagome Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 12 Kagome Co Ltd: Competitive Position 2013
  • Kirin Beverage Corp in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 13 Kirin Beverage Corp: Key Facts
  • Company Background
  • Production
    • Summary 14 Kirin Beverage Corp: Production Statistics 2013
  • Competitive Positioning
    • Summary 15 Kirin Beverage Corp: Competitive Position 2013
  • Otsuka Pharmaceutical Co Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 16 Otsuka Pharmaceutical Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 17 Otsuka Pharmaceutical Co Ltd: Competitive Position 2013
  • Suntory Beverage & Food Ltd in Soft Drinks (japan)
  • Strategic Direction
  • Key Facts
    • Summary 18 Suntory Beverage & Food Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 19 Suntory Beverage & Food Ltd: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Institutional Bottled Water Sales
  • Table 42 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 43 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 44 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 47 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2008-2013
  • Table 48 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 49 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 50 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 51 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 52 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56 Low-Calorie Carbonates by Category 2008-2013
  • Table 57 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013
  • Table 58 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013
  • Table 59 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013
  • Table 60 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013
  • Table 61 Off-trade Sales of Carbonates by Category: Volume 2008-2013
  • Table 62 Off-trade Sales of Carbonates by Category: Value 2008-2013
  • Table 63 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013
  • Table 64 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013
  • Table 65 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2008-2013
  • Table 66 Leading Flavours for Cola Carbonates: % Volume Breakdown 2008-2013
  • Table 67 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2008-2013
  • Table 68 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013
  • Table 69 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013
  • Table 70 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013
  • Table 71 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013
  • Table 72 Forecast Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 73 Forecast Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 74 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 75 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Concentrates Conversions
    • Summary 20 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 76 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
  • Table 77 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
  • Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
  • Table 80 Off-trade Sales of Concentrates by Category: Value 2008-2013
  • Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
  • Table 82 Leading Flavours for Off-trade Powder Concentrates: % Volume Breakdown 2008-2013
  • Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
  • Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
  • Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
  • Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
  • Table 87 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
  • Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
  • Table 89 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
  • Table 90 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
  • Table 91 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
  • Table 92 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 95 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 97 Off-trade Sales of Juice by Category: Volume 2008-2013
  • Table 98 Off-trade Sales of Juice by Category: Value 2008-2013
  • Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
  • Table 100 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
  • Table 101 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
  • Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2008-2013
  • Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
  • Table 104 Share of Smoothies in Off-trade 100% Juice: % Value 2013
  • Table 105 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
  • Table 106 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2008-2013
  • Table 107 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
  • Table 108 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
  • Table 109 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
  • Table 110 NBO Company Shares of Off-trade Juice: % Value 2009-2013
  • Table 111 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
  • Table 112 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 113 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 114 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 116 Off-trade Sales of RTD Coffee: Volume 2008-2013
  • Table 117 Off-trade Sales of RTD Coffee: Value 2008-2013
  • Table 118 Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
  • Table 119 Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
  • Table 120 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2008-2013
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2009-2013
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2010-2013
  • Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2009-2013
  • Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2010-2013
  • Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 129 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
  • Table 130 Off-trade Sales of RTD Tea by Category: Value 2008-2013
  • Table 131 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
  • Table 132 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
  • Table 133 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
  • Table 134 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
  • Table 135 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
  • Table 136 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
  • Table 137 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
  • Table 138 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 139 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 141 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 142 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
  • Table 143 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
  • Table 144 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
  • Table 145 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
  • Table 146 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
  • Table 147 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
  • Table 148 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
  • Table 149 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
  • Table 150 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
  • Table 151 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
  • Table 152 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
  • Table 153 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
  • Table 154 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 155 Off-trade Sales of Asian Speciality Drinks: Volume 2008-2013
  • Table 156 Off-trade Sales of Asian Speciality Drinks: Value 2008-2013
  • Table 157 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2008-2013
  • Table 158 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2008-2013
  • Table 159 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2009-2013
  • Table 160 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2010-2013
  • Table 161 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2009-2013
  • Table 162 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2010-2013
  • Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
  • Table 164 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
  • Table 165 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
  • Table 166 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
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