Abstract
Euromonitor International' s Soft Drinks in Japan market report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data, allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences,
distribution or pricing issues. Forecasts illustrate how the market is set to
change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Sales revitalised by premium and healthy products
Following on from stagnancy in 2006, soft drinks returned to strong volume and
current value growth in 2007. This was chiefly due to strong innovation, with
a particular focus on premium ingredients and healthy soft drinks. Within
carbonates, for example, low calorie cola carbonates fuelled revived growth,
while within fruit/vegetable juice 100% juice was largely responsible for
strong growth. Bottled water also notably benefited from this trend, with
health-conscious consumers attempting to increase their everyday water
consumption.
New product development crucial to maintaining sales growth
The most dynamic growth across soft drinks was seen for flavoured bottled
water in 2007, with this largely due to the launch of Volvic Fruits Kiss. This
offered flavoured French mineral water at a price considerably lower than that
of Perrier and dramatically boosted awareness of and interest in flavoured
bottled water. In contrast, product areas that saw little new product
development generally declined in 2007. Energy drinks, speciality regular
cola, carbonated RTD tea and powder concentrates saw little innovation and
thus all experienced sales decline in 2007. With an increasing number of
brands competing for consumer attention in soft drinks, promotion and
innovation is increasingly important to maintaining sales growth.
Strong leaders invest in maintaining share
Coca-Cola and Suntory are the two leading players in soft drinks and continued
to invest heavily in marketing and new product development in 2007. However,
they struggled to hold on to their share, as a high number of new launches
resulted in growing competition. In contrast, third ranked Kirin Beverage Corp
saw a good growth in share, thanks to its increased production capacity. The
company began to utilise parent company Kirin Brewery' s production facilities
in the last two years of the review period, dramatically increasing production
and thus sales.
Frequent launches focused on chained retailers
The strong new product development seen in 2007 required an effective platform
in order for launches to attract a wide range of consumers. Consequently, most
players focused on chained supermarkets/hypermarkets and convenience stores in
order to launch new products and brand extensions. As a result, these channels
notably widened the range of soft drinks on offer and thus gained sales share.
Consumers were in turn attracted by the wide range, convenience and price
promotions offered by these channels.
Steady growth for forecast period
The strong growth seen in 2007 is not expected to be maintained during the
forecast period. Players capitalised on the strong health and wellness trend
and growing demand for premium products towards the end of the review period,
benefiting growth. However, the growing maturity of soft drinks will prevent
this growth from continuing. Competition is also expected to hinder unit price
growth during the forecast period, with softer constant value than volume
growth as a consequence.
Table of Contents
SOFT DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
- Sales revitalised by premium and healthy products
- New product development crucial to maintaining sales growth
- Strong leaders invest in maintaining share
- Frequent launches focused on chained retailers
- Steady growth for forecast period
KEY TRENDS AND DEVELOPMENTS
- Premiumisation increases due to selective consumers
- Enriched health drinks attract nutritionally aware consumers
- Healthier products in the spotlight
- Ageing population poses challenges
- Rising cost of raw materials results in changing strategies
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: %
Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format:
% Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth
2007-2012
APPENDIX
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume
2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume
2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
DEFINITIONS
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ASAHI SOFT DRINKS LTD - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Asahi Soft Drinks Ltd: Key Facts
- Summary 3 Asahi Soft Drinks Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Asahi Soft Drinks Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 5 Asahi Soft Drinks Ltd: Competitive Position 2007
CALPIS CO LTD - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Calpis Co Ltd: Key Facts
- Summary 7 Calpis Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Calpis Co Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Calpis Co Ltd: Competitive Position 2007
COCA-COLA (JAPAN) CO LTD - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Coca-Cola (Japan) Co Ltd: Key Facts
- Summary 11 Coca-Cola (Japan) Co Ltd: Operational Indicators
- Summary 12 Coca-Cola Central Japan: Operational Indicators
- Summary 13 Coca-Cola West Holdings Company: Operational Indicators
- Summary 14 Kinki Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 15 Shikoku Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 16 Minamikyusyu Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 17 Hokkaido Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 18 Mikuni Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 19 Sendai Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 20 Tone Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 21 Tokyo Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 22 Hokuriku Coca-Cola Bottling Co Ltd: Operational Indicators
- Summary 23 Okinawa Coca-Cola Bottling Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 24 Coca-Cola (Japan) Co Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 25 Coca-Cola (Japan) Co Ltd: Competitive Position 2007
DYDO DRINCO INC - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 26 Dydo Drinco Inc: Key Facts
- Summary 27 Dydo Drinco Inc: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 28 Dydo Drinco Inc: Competitive Position 2007
ITO EN LTD - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 29 Ito En Ltd: Key Facts
- Summary 30 Ito En Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 31 Ito En Ltd: Competitive Position 2007
JAPAN TOBACCO INC - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 32 Japan Tobacco Inc: Key Facts
- Summary 33 Japan Tobacco Inc: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 34 Japan Tobacco Inc: Competitive Position 2007
KIRIN BEVERAGE CORP - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 35 Kirin Beverage Corp: Key Facts
- Summary 36 Kirin Beverage Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 37 Kirin Beverage Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 38 Kirin Beverage Corp: Competitive Position 2007
SUNTORY LTD - SOFT DRINKS - JAPAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 39 Suntory Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 40 Suntory Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 41 Suntory Ltd: Competitive Position 2007
CARBONATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 46 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
- Table 47 Leading Flavours for Non-cola Carbonates: % Volume Breakdown
2003-2007
- Table 48 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 49 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 50 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 51 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- Table 56 Low-calorie Carbonates by Subsector 2003-2007
FRUIT/VEGETABLE JUICE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: %
Volume Growth 2007-2012
- Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: %
Value Growth 2007-2012
BOTTLED WATER IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
FUNCTIONAL DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
- Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth
2002-2007
- Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
- Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value
2007-2012
- Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
CONCENTRATES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
- Concentrates Conversions
- Summary 42 Concentrates Conversion Factors for Ready-to-Drink (RTD)
Format
SECTOR DATA
- Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume
Growth 2002-2007
- Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector:
Volume 2007-2012
- Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector:
% Volume Growth 2007-2012
- Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
RTD TEA IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 107 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
SECTOR DATA
- Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
- Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
- Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth
2007-2012
RTD COFFEE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 121 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 122 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 125 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 127 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
- Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
- Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume
2002-2007
- Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Value
2002-2007
- Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: %
Volume Growth 2002-2007
- Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value
Growth 2002-2007
- Table 138 Company Shares of Asian Speciality Drinks by Off-trade Volume
2003-2007
- Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Volume
2004-2007
- Table 140 Company Shares of Asian Speciality Drinks by Off-trade Value
2003-2007
- Table 141 Brand Shares of Asian Speciality Drinks by Off-trade Value
2004-2007
- Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Volume 2007-2012
- Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Value 2007-2012
- Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Volume Growth 2007-2012
- Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Value Growth 2007-2012
Soft Drinks in Japan published by Euromonitor International in August 15, 2009. This report price starts from US $ 1900.
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