• Japanese
  • Korean
  • Chinese
Cover Image

Soft Drinks in Japan

Sales of soft drinks, which had grown during the review period, struggled in 2014. As the VAT rate was raised from 5% to 8%, the industry prioritised putting its resources into responding to the VAT increase. Manufacturers and retailers of soft drinks passed the burden of the tax increase to consumers, raising the retail prices of products. Most notably, prices at vending machines were raised from ¥120 to ¥130 and from ¥150 to ¥160.

Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Vat Increase Impacts Soft Drinks Industry
  • Milder Summer Weather Impacts Soft Drinks Sales
  • Competition Among Health and Wellness Products
  • Continuous Product Launches, But Not As Ground-breaking As in Previous Years
  • Sales of Health and Wellness Products Set To Increase Within A Static Environment for Soft Drinks

Key Trends and Developments

  • Tax Increase Impacts the Soft Drinks Industry
  • Milder Summer Weather Impacts Sales of Soft Drinks
  • Options Diversifying for Health-conscious Consumers

Market Data

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 9. Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 10. Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 13. Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 14. Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 15. NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
  • Table 16. LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
  • Table 17. NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 18. LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 19. NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 21. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 22. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 23. NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 24. LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 25. Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
  • Table 26. Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
  • Table 27. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 28. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 29. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 30. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 31. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 32. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 33. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 34. Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 35. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 36. Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 37. Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

Appendix

  • Fountain Sales in Japan

Definitions

Sources

    • Summary 1. Research Sources

Asahi Soft Drinks Co Ltd in Soft Drinks (japan)

  • Strategic Direction
  • Key Facts
    • Summary 2. Asahi Soft Drinks Co Ltd: Key Facts
    • Summary 3. Asahi Soft Drinks Co Ltd: Operational Indicators
  • Company Background
  • Production
    • Summary 4. Asahi Soft Drinks Co Ltd: Production Statistics 2014
  • Competitive Positioning
    • Summary 5. Asahi Soft Drinks Co Ltd: Competitive Position 2014

Ito En Ltd in Soft Drinks (japan)

  • Strategic Direction
  • Key Facts
    • Summary 6. Ito En Ltd: Key Facts
    • Summary 7. Ito En Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 8. Ito En Ltd: Competitive Position 2014

Kirin Beverage Corp in Soft Drinks (japan)

  • Strategic Direction
  • Key Facts
    • Summary 9. Kirin Beverage Corp: Key Facts
    • Summary 10. Kirin Beverage Corp: Operational Indicators
  • Company Background
  • Production
    • Summary 11. Kirin Beverage Corp: Production Statistics 2014
  • Competitive Positioning
    • Summary 12. Kirin Beverage Corp: Competitive Position 2014

Suntory Beverage & Food Ltd in Soft Drinks (japan)

  • Strategic Direction
  • Key Facts
    • Summary 13. Suntory Beverage & Food Ltd: Key Facts
    • Summary 14. Suntory Beverage & Food Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 15. Suntory Beverage & Food Ltd: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

  • Table 38. Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 39. Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 40. Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 41. Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 42. Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 43. NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 44. LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 45. NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 46. LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 47. Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 48. Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 49. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 50. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51. Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
  • Table 52. Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
  • Table 53. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
  • Table 54. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
  • Table 55. Off-trade Sales of Carbonates by Category: Volume 2009-2014
  • Table 56. Off-trade Sales of Carbonates by Category: Value 2009-2014
  • Table 57. Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
  • Table 58. Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
  • Table 59. Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
  • Table 60. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
  • Table 61. Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
  • Table 62. Leading Flavours for Cola Carbonates: % Volume Breakdown 2009-2014
  • Table 63. Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2009-2014
  • Table 64. NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
  • Table 65. LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
  • Table 66. NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
  • Table 67. LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
  • Table 68. Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 69. Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 70. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 71. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 72. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 73. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019

Headlines

Trends

Category Data

Concentrates Conversions

  • Table 74. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 75. Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
  • Table 76. Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
  • Table 77. Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
  • Table 78. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
  • Table 79. Off-trade Sales of Concentrates by Category: Value 2009-2014
  • Table 80. Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
  • Table 81. Leading Flavours for Off-trade Liquid Concentrates: % Volume Breakdown 2009-2014
  • Table 82. Leading Flavours for Off-trade Powder Concentrates: % Volume Breakdown 2009-2014
  • Table 83. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
  • Table 84. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
  • Table 85. NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
  • Table 86. LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
  • Table 87. NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
  • Table 88. LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
  • Table 89. NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
  • Table 90. LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
  • Table 91. Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
  • Table 92. Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
  • Table 93. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 94. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 95. Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 96. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 97. Off-trade Sales of Juice by Category: Volume 2009-2014
  • Table 98. Off-trade Sales of Juice by Category: Value 2009-2014
  • Table 99. Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
  • Table 100. Off-trade Sales of Juice by Category: % Value Growth 2009-2014
  • Table 101. Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
  • Table 102. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
  • Table 103. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
  • Table 104. Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
  • Table 105. Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
  • Table 106. NBO Company Shares of Off-trade Juice: % Volume 2010-2014
  • Table 107. LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
  • Table 108. NBO Company Shares of Off-trade Juice: % Value 2010-2014
  • Table 109. LBN Brand Shares of Off-trade Juice: % Value 2011-2014
  • Table 110. Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 111. Forecast Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 112. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 113. Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019

Headlines

Trends

Category Data

  • Table 114. Off-trade Sales of RTD Coffee: Volume 2009-2014
  • Table 115. Off-trade Sales of RTD Coffee: Value 2009-2014
  • Table 116. Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
  • Table 117. Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
  • Table 118. Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2009-2014
  • Table 119. NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
  • Table 120. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
  • Table 121. NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
  • Table 122. LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
  • Table 123. Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 124. Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 125. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 126. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 127. Off-trade Sales of RTD Tea by Category: Volume 2009-2014
  • Table 128. Off-trade Sales of RTD Tea by Category: Value 2009-2014
  • Table 130. Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
  • Table 131. Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
  • Table 132. NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
  • Table 133. LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
  • Table 134. NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
  • Table 135. LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
  • Table 136. Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 137. Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 138. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 139. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019

Headlines

Trends

Category Data

  • Table 140. Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
  • Table 141. Off-trade Sales of Energy Drinks by Category: Value 2009-2014
  • Table 142. Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
  • Table 143. Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
  • Table 144. NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
  • Table 145. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
  • Table 146. NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
  • Table 147. LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
  • Table 148. Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
  • Table 149. Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
  • Table 150. Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
  • Table 151. Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019

Headlines

Trends

Category Data

  • Table 152. Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
  • Table 153. Off-trade Sales of Sports Drinks by Category: Value 2009-2014
  • Table 154. Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
  • Table 155. Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
  • Table 156. NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
  • Table 157. LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
  • Table 158. NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
  • Table 159. LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
  • Table 160. Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
  • Table 161. Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
  • Table 162. Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
  • Table 163. Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 164. Off-trade Sales of Asian Speciality Drinks: Volume 2009-2014
  • Table 165. Off-trade Sales of Asian Speciality Drinks: Value 2009-2014
  • Table 166. Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2009-2014
  • Table 167. Off-trade Sales of Asian Speciality Drinks: % Value Growth 2009-2014
  • Table 168. NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2010-2014
  • Table 169. LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2011-2014
  • Table 170. NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2010-2014
  • Table 171. LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2011-2014
  • Table 172. Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
  • Table 173. Forecast Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
  • Table 174. Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
  • Table 175. Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Show More
Pricing
  • Int'l: +1-860-674-8796
  • TollFree(US): +1-866-353-3335
  • Europe: +32-2-535-7543
  • Asia: +65-6223-2436
Back to Top