Sales of soft drinks continued to grow in 2013, driven by the shift of consumers' habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing heat disorder on a daily basis. Whilst consumers tended to drink soft drinks regularly, their taste preference shifted to tastes that are flavoured but not too strong so that they can keep drinking for a long time without becoming bored.
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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