2012 was the third consecutive positive year for the soft drinks industry in Japan. Following a turbulent yet positive year in 2011 due to the effects of the March earthquake, the industry was able to launch numerous key products that resulted in positive growth in off-trade sales. Bottled water was a major driver of growth in 2011 as consumers opted for bottled water following the health concerns over radiation. This consumer perception remained as despite tap water being cleared to drink...
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
SOFT DRINKS IN JAPAN
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