Sales of soft drinks, which had grown during the review period, struggled in 2014. As the VAT rate was raised from 5% to 8%, the industry prioritised putting its resources into responding to the VAT increase. Manufacturers and retailers of soft drinks passed the burden of the tax increase to consumers, raising the retail prices of products. Most notably, prices at vending machines were raised from ¥120 to ¥130 and from ¥150 to ¥160.
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Browse more Soft Drinks Market Research Reports