Soft Drinks in Austria published by Euromonitor International in May, 2009. This report consists of Tables: 154 and the price starts from US $ 1900.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks grows in both volume and value terms
Although two of the largest three sectors of the Austrian soft drinks market
-- carbonates and fruit/vegetable juice -- saw a decline of volume sales in
2007, overall the soft drinks market in Austria developed positively in 2007,
mostly thanks to the nice weather helping to create demand and new product
developments, which stimulated sales. Despite the volume decline in some
sectors, all product groups of non-alcoholic drinks saw value growth.
Nevertheless, the clear winners with double-digit growth were energy drinks
and RTD coffee, for those categories turned out some real innovations,
although they have been present in Austria for quite a while.
Health and wellness
When it comes to nutrition, consumers around the globe, as well as in Austria,
are focusing on two major concerns: on one hand, taste, health and naturalness
and on the other, comfort, convenience and practicality. The tendency to
pursue health-conscious nutrition and lifestyles is obvious, but until
relatively recently consumers have been paying less attention to healthy
drinking than to healthy eating. The obvious consequence of the trend is seen
in carbonates. Due to increasing health consciousness, Austrians have been
reducing their sugar intake; this resulted in declining sales of carbonates
over the review period, although in 2007 carbonates developed positively due
to good weather and increased consumption of low-calorie varieties.
Domestic companies are main players on the market
Coca-Cola Austria GmbH leads in the Austrian soft drinks market. Apart from a
few German companies such as Eckes AG, all the key players in soft drinks are
domestic companies. Domestic companies are also quite successful
internationally, as Red Bull, for example, demonstrates. Private label
penetration of soft drinks in Austria is very high, having garnered 9% of
off-trade volume sales in 2007.
Supermarkets/hypermarkets and discounters lead sales of soft drinks in Austria
More than three quarters of volume sales of soft drinks on the Austrian market
are made through supermarkets/hypermarkets and discounters, and in 2007 the
former channel dominated Austrian retail sales with a nearly 72% volume share.
Those two channels offer a wide choice of products, extended opening hours --
and something that is very appealing to Austrian consumers -- frequent price
promotions. Due to their convenience and low prices (especially through
discounters), these two channels are expected to gain even more shares over
the forecast period, at the expense of small grocery retailers and independent
grocers. Non-store retailing in Austria is mostly achieved through vending,
but this is not a very popular distribution channel, and it held only a 1%
volume share in 2007. Home shopping and internet retailing are not common
distribution channels for soft drinks in Austria.
Although slow, still good forecast performance for soft drinks
As many sectors of the Austrian soft drinks market are mature and have reached
their peak (for example, carbonates, fruit/vegetable juices and concentrates)
overall growth of soft drinks is likely to be rather slow, at least in volume
terms. Although the novelty factor of such categories as functional drinks,
RTD tea and RTD coffee is wearing off, there is still a lot of room for growth
in these sectors, and they will be the main growth drivers over the forecast
period. Growth of the soft drinks market will be driven by the health and
wellness trend and new product launches.
- SOFT DRINKS IN AUSTRIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Soft drinks grows in both volume and value terms
- Health and wellness
- Domestic companies are main players on the market
- Supermarkets/hypermarkets and discounters lead sales of soft drinks in
Austria
- Although slow, still good forecast performance for soft drinks
- KEY TRENDS AND DEVELOPMENTS
- Health and wellness
- Hectic lifestyles cause more demand for convenience and energy boosts
- Private label grows stronger and stronger
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Published Data Comparisons
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - AUSTRIA
- ALMDUDLER LIMONADE A & S KLEIN KG - SOFT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Almdudler Limonade A & S Klein KG: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 3 Almdudler Limonade A & S Klein KG: Competitive Position
2007
- PFANNER GETRäNKE GMBH, HERMANN - SOFT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Hermann Pfanner Getränke GmbH: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Hermann Pfanner Getränke GmbH: Competitive Position 2007
- RAUCH FRUCHTSäFTE GMBH - SOFT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Rauch Fruchtsäfte GmbH: Key Facts
- Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 Rauch Fruchtsäfte GmbH: Competitive Position 2007
- VöSLAUER MINERALWASSER AG - SOFT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Vöslauer Mineralwasser AG: Key Facts
- Summary 10 Vöslauer Mineralwasser AG: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Vöslauer Mineralwasser AG: Competitive Position 2007
- CARBONATES IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Low Calorie Carbonates by Subsector
- SECTOR DATA
- Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- FRUIT/VEGETABLE JUICE IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Institutional Bottled Water Sales
- Table 71 Sales of Bottled Water to Institutional Channel 2001-2006
- SECTOR DATA
- Table 72 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 73 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 75 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 76 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 77 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 78 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 79 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 81 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 85 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 88 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 90 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 91 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates Conversions
- Table 96 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- SECTOR DATA
- Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 103 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 104 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 107 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
- SECTOR DATA
- Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- RTD COFFEE IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 121 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 122 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 125 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 126 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 127 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 128 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
