Soft Drinks in Finland published by Euromonitor International in May, 2009. This report consists of Tables: 157 and the price starts from US $ 1900.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks value growth healthy but sensitive
The soft drinks market saw healthy value growth during the review period. This
was enabled by launches in premium and health and wellness categories, which
have higher unit prices. Regardless of the value growth, the market remained
sensitive. This was illustrated in negative growth in 2004 when sales of
alcoholic drinks grew heavily due to an alcohol tax cut. This led to
consumption of soft drinks slumping temporarily.
Yes to functionality, no to calories
Functionality and low-calorie content were the biggest trends across the
different sectors of soft drinks in 2007. Many soft drink launches had either
functional character or low-calorie content. Juices with added energy content
and low-calorie energy drinks have both also been introduced, illustrating
that energy and low-calorie content are no longer unique selling points, but
rather that they have become features for nearly all types of soft drinks.
Private label strengthens small producers' position
Small producers have managed to grow their production through private label
deals with supermarket chains. Private label is most successful in bottled
water and concentrates. Sectors such as RTD tea have also seen private label
rapidly gain share.
On-trade channel has potential to grow
The supermarkets/hypermarkets channel dominates off-trade sales of soft
drinks. On-trade sales vary from sector to sector. Some sectors such as
carbonates and bottled water have strong on-trade sales, while some such as
RTD tea and RTD coffee have relatively low on-trade sales. On-trade sales are
high for products types, which have manufacturers with good logistics
networks. On-trade sales saw stronger growth than off-trade sales during the
review period in most sectors. This resulted from increasing consumer food
service sales.
Premiumisation to boost value sales
Sales will be positive in both volume and value terms in the forecast period.
Value growth will be healthier than volume growth thanks to the premiumisation
of products. This will especially be the case in the fruit/vegetable juice
sector, which has seen many premium launches. Fruit/vegetable juice volume
sales were boosted by health and wellness juice drink sales in particular.
- SOFT DRINKS IN FINLAND : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Soft drinks value growth healthy but sensitive
- Yes to functionality, no to calories
- Private label strengthens small producers' position
- On-trade channel has potential to grow
- Premiumisation to boost value sales
- KEY TRENDS AND DEVELOPMENTS
- Low consumption level enables growth
- Abolition of tax on PET bottles and cans revolutionises order of shop
shelves
- Health and wellness never out of fashion
- Private label goes premium
- Still drinks have potential
- APPENDIX
- Published Data Comparisons
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - FINLAND
- FINN SPRING OY - SOFT DRINKS - FINLAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Finn Spring Oy: Key Facts
- Summary 3 Finn Spring Oy: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Finn Spring Oy: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 5 Finn Spring Oy: Competitive Position 2007
- GUSTAV PAULIG AB OY - SOFT DRINKS - FINLAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Gustav Paulig AB Oy: Key Facts
- Summary 7 Gustav Paulig AB Oy: Operational Indicators 2005-2007
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Gustav Paulig AB Oy: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Gustav Paulig AB Oy: Competitive Position 2007
- HARTWALL OY AB - SOFT DRINKS - FINLAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Hartwall Oy AB: Key Facts
- Summary 11 Hartwall Oy AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 12 Hartwall Oy AB: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 13 Hartwall Oy AB: Competitive Position 2007
- OLVI OYJ - SOFT DRINKS - FINLAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Olvi Oyj: Key Facts
- Summary 15 Olvi Oyj: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 16 Olvi Oyj: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 17 Olvi Oyj: Competitive Position 2007
- SINEBRYCHOFF AB OY - SOFT DRINKS - FINLAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18 Sinebrychoff AB Oy: Key Facts
- Summary 19 Sinebrychoff AB Oy: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 20 Sinebrychoff AB Oy: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 21 Sinebrychoff AB Oy: Competitive Position 2007
- CARBONATES IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- Table 54 Low Calorie Carbonates by Subsector 2003-2007
- FRUIT/VEGETABLE JUICE IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 71 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 72 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 74 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 75 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 76 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 77 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 78 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 80 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 83 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 84 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 85 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 86 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 87 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 88 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 89 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 90 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates Conversions
- Summary 22 Concentrates Conversion Factors for Ready-to-Drink (RTD)
Format
- SECTOR DATA
- Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 101 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 102 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
- RTD COFFEE IN FINLAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
