Disposable Paper Products in Norway published by Euromonitor International in September, 2009. This report consists of Tables: 96 and the price starts from US $ 2400.
Abstract
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Dynamic growth in 2008
Norwegian retail disposable paper products saw positive current value growth
throughout the review period. Several sectors recorded strong growth such as
incontinence products, wipes, toilet paper, tissues and kitchen towels. Cotton
wool/buds/pads and paper tableware recorded negative growth, whereas sanitary
protection and nappies/diapers/pants recorded only moderate growth. The
latter' s weak growth rate is due to the nappy deal offered by all retail
chains whereby consumers receive the fourth nappy pack for free, which
impacted on lower value sales which lead to slow value growth.
Environment, private label and quality products
There were three key factors impacting on growth in 2008, namely environmental
issues, private label sales and quality products. Norwegian consumers are
environmentally concerned and they prefer to purchase when possible
environmentally friendly products. The Nordic countries have their own
ecolabel named the Swan label which documents that the product meets certain
environment-friendly conditions. Products in toilet paper, kitchen towels,
tissues and paper tableware carrying the Swan label benefitted as consumers
preferred environmentally friendly products and these issues were more
prominent in these sectors.
Private label is particularly strong in cotton wool/buds/pads, toilet paper,
kitchen towels and paper tableware with more than a 20% share of value sales
in each sector. Some private label products even carry the Swan label. Private
label products are still less expensive than industrial products but the
quality is better and packaging more attractive which led to private label
boosting their overall position in the market in 2008. However, many consumers
prefer high quality products and are willing to pay more for functional and
well known brand names. Thus a polarisation has been created in the Norwegian
market with high quality expensive products at one end and private label at
the other end.
SCA Hygiene Products dominates
SCA Hygiene Products dominates the Norwegian market and accounted for a
dominant share of value sales in 2008. Metsä Tissue and Procter & Gamble Norge
are second and third respectively, but lie a long way behind the leader.
Private label is now larger than Procter & Gamble and enjoys an increasingly
strong presence. SCA Hygiene Products is dominant in important sectors such as
sanitary protection, nappies/diapers/pants, wipes, toilet paper, kitchen
towels and also the away-from-home market. The company is strong in terms of
innovation, launching the right products and knowing the Norwegian market and
its consumers.
Grocery channel dominates
The grocery channel comprising supermarkets/hypermarkets, discounters and
small grocery retailers accounted for 89% of all value sales in 2008.
Non-grocery retailers such as variety stores and health and beauty retailers
accounted for the rest of the sales. The grocery channel dominates due to the
fact that outlets stock most products and fit in perfectly with the
traditional shopping trends in Norway where most shopping is done once a week
in bulk mainly before the weekend. Longer opening times, together with keeping
prices low have benefitted discounters which gained shares from
supermarkets/hypermarkets during the review period. Grocery retailers invested
heavily in discounts for regular nappy customers, frequently offering "nappy
deals".
Economic slowdown to impact forecast sales
The unstable economic times are expected to be felt during the forecast
period. Growth is expected to be slower than compared to the review period and
it would mean that more people would turn to private label products. Consumers
are also expected to make certain products last longer where possible. Players
in the market are expected to focus more on the environment during the
forecast period, marketing and advertising more frequently their Swan labelled
products. Despite the unsure times ahead in terms of the economy,
manufacturers will remain innovative and launch high quality, comfortable and
functional products in order to attract consumers especially in sanitary
protection, nappies/diapers/pants and wipes.
Table of Contents
- DISPOSABLE PAPER PRODUCTS IN NORWAY : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Dynamic growth in 2008
- Environment, private label and quality products
- SCA Hygiene Products dominates
- Grocery channel dominates
- Economic slowdown to impact forecast sales
- KEY TRENDS AND DEVELOPMENTS
- Environmentally friendly products important
- Bleieavtalen has wider implications for retail chains
- Jif dry and wet cleaning systems continue its popularity
- Strong private label presence
- Quality and innovative products drive sales
- MARKET INDICATORS
- Table 1 Birth Rates 2003-2008
- Table 2 Infant Population 2003-2008
- Table 3 Female Population by Age 2003-2008
- Table 4 Total Population by Age 2003-2008
- Table 5 Households 2003-2008
- Table 6 Forecast Infant Population 2008-2013
- Table 7 Forecast Female Population by Age 2008-2013
- Table 8 Forecast Total Population by Age 2008-2013
- Table 9 Forecast Households 2008-2013
- MARKET DATA
- Table 10 Retail Sales of Disposable Paper Products by Sector: Value
2003-2008
- Table 11 Retail Sales of Disposable Paper Products by Sector: % Value
Growth 2003-2008
- Table 12 Retail Sales of Disposable Paper Products by Distribution
Format: % Analysis 2003-2008
- Table 13 Retail Sales of Disposable Paper Products by Sector and
Distribution Format: % Analysis 2008
- Table 14 Penetration of Private Label by Sector 2003-2008
- Table 15 Forecast Retail Sales of Disposable Paper Products by Sector:
Value 2008-2013
- Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: %
Value Growth 2008-2013
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - NORWAY
- DUNI AS - DISPOSABLE PAPER PRODUCTS - NORWAY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Duni AS : Key Facts
- Summary 3 Duni AS: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 4 Duni AS: Competitive Position 2008
- METSä TISSUE AS - DISPOSABLE PAPER PRODUCTS - NORWAY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Metsä Tissue AS: Key Facts
- Summary 6 Metsä Tissue AS: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 7 Metsä Tissue AS: Competitive Position 2008
- MIDELFART SONESSON AS - DISPOSABLE PAPER PRODUCTS - NORWAY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Midelfart Sonesson AS: Key Facts
- Summary 9 Midelfart Sonesson AS: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 10 Midelfart Sonesson AS: Competitive Position 2008
- NYCOMED PHARMA AS - DISPOSABLE PAPER PRODUCTS - NORWAY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Nycomed Pharma AS: Key Facts
- Summary 12 Nycomed Pharma AS: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 13 Nycomed Pharma AS: Competitive Position 2008
- PER AARSKOG AS - DISPOSABLE PAPER PRODUCTS - NORWAY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Per Aarskog: Key Facts
- Summary 15 Per Aarskog AS: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 16 Per Aarskog AS: Competitive Position 2008
- SANITARY PROTECTION IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2007
- Table 18 Retail Sales of Sanitary Protection by Subsector: Value
2003-2008
- Table 19 Retail Sales of Sanitary Protection by Subsector: % Value
Growth 2003-2008
- Table 20 Retail Sales of Tampons by Application Format: % Value Analysis
2003-2008
- Table 21 Sanitary Protection Retail Company Shares 2004-2008
- Table 22 Sanitary Protection Retail Brand Shares 2005-2008
- Table 23 Forecast Retail Sales of Sanitary Protection by Subsector:
Value 2008-2013
- Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: %
Value Growth 2008-2013
- NAPPIES/DIAPERS/PANTS IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value
2003-2008
- Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value
Growth 2003-2008
- Table 27 Nappies/Diapers/Pants Retail Company Shares 2004-2008
- Table 28 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector:
Value 2008-2013
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: %
Value Growth 2008-2013
- INCONTINENCE PRODUCTS IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 31 Retail Sales of Incontinence Products by Subsector: Value
2003-2008
- Table 32 Retail Sales of Incontinence Products by Subsector: % Value
Growth 2003-2008
- Table 33 Incontinence Products Retail Company Shares 2004-2008
- Table 34 Incontinence Products Retail Brand Shares 2005-2008
- Table 35 Forecast Retail Sales of Incontinence Products by Subsector:
Value 2008-2013
- Table 36 Forecast Retail Sales of Incontinence Products by Subsector: %
Value Growth 2008-2013
- WIPES IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Retail Sales of Wipes by Subsector: Value 2003-2008
- Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
- Table 39 Wipes Retail Company Shares 2004-2008
- Table 40 Wipes Retail Brand Shares 2005-2008
- Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
- Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth
2008-2013
- COTTON WOOL/BUDS/PADS IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 43 Retail Sales of Cotton Wool/Buds: Value 2003-2008
- Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
- Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown
2006-2008
- Table 46 Cotton Wool/Buds Retail Company Shares 2004-2008
- Table 47 Cotton Wool/Buds Retail Brand Shares 2005-2008
- Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
- Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth
2008-2013
- TOILET PAPER IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 50 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
- Table 51 Retail Sales of Toilet Paper by Subsector: % Value Growth
2003-2008
- Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
- Table 53 Toilet Paper Retail Company Shares 2004-2008
- Table 54 Toilet Paper Retail Brand Shares 2005-2008
- Table 55 Forecast Retail Sales of Toilet Paper by Subsector: Value
2008-2013
- Table 56 Forecast Retail Sales of Toilet Paper by Subsector: % Value
Growth 2008-2013
- TISSUES IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 57 Retail Sales of Tissues by Subsector: Value 2003-2008
- Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
- Table 59 Tissues Retail Company Shares 2004-2008
- Table 60 Tissues Retail Brand Shares 2005-2008
- Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
- Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth
2008-2013
- KITCHEN TOWELS IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 63 Retail Sales of Kitchen Towels: Value 2003-2008
- Table 64 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
- Table 65 Kitchen Towels Retail Company Shares 2004-2008
- Table 66 Kitchen Towels Retail Brand Shares 2005-2008
- Table 67 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
- Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth
2008-2013
- PAPER TABLEWARE IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 69 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
- Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth
2003-2008
- Table 71 Paper Tableware Retail Company Shares 2004-2008
- Table 72 Paper Tableware Retail Brand Shares 2005-2008
- Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value
2008-2013
- Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value
Growth 2008-2013
- AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN NORWAY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 75 Away-From-Home Sales of Disposable Paper Products by Sector:
Value 2003-2008
- Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: %
Value Growth 2003-2008
- Table 77 Away-From-Home Sales of Disposable Paper Products by
Distribution Format: % Analysis 2003-2008
- Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and
Distribution Format: % Analysis 2007
- Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by
Sector: Value 2008-2013
- Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by
Sector: % Value Growth 2008-2013
