Hot Drinks in the Netherlands published by Euromonitor International in May, 2009. This report consists of Tables: 67 and the price starts from US $ 1900.
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot drinks maintains positive albeit slower volume growth in 2008
The already mature hot drinks industry still registered positive volume growth
in 2008, albeit at a slower rate than in 2007. Coffee and tea sales still grew
positively because of the increased interest in high-quality coffee and tea,
especially of speciality products. Meanwhile, in other hot drinks, the strong
sales growth recorded in 2007 continued in 2008 with several innovations such
as Chocomel Hot pods. Thanks to these factors, overall hot drinks maintained
positive retail and foodservice volume growth in 2008 despite the already
mature status of the industry.
Dutch consumers more sophisticated in their hot drinks choices
Dutch coffee and tea consumers have become more sophisticated. For instance,
the Dutch coffee culture is changing - moving away from drip filter towards
single-serve coffee methods. Since entering the Netherlands, coffee pods have
become very popular and these products continued to perform well in 2008. On
the whole, Dutch consumers are looking for a more individual coffee and tea
drinking experience. For this reason, the premium segment is expanding as
quality becomes more important and the Dutch coffee and tea categories are
starting to resemble the wine category. More consumers are becoming interested
in high-quality blends, single-origin coffee and tea, Grand Cru coffee beans
and First Flush tea.
Sara Lee/DE NV outpaces rivals
Multinational companies are the dominant players in hot drinks in the
Netherlands. Sara Le/DE NV is by far the biggest company in both coffee and
tea; while it dominated the hot drinks market overall in 2008. Douwe Egberts
and Pickwick are the company' s two main brands: Douwe Egberts and Pickwick
lead coffee and tea, respectively. Sara Lee/DE NV' s closest rivals are private
label and Nestlé Nederland BV, although their combined retail value shares of
hot drinks were less than half those of Sara Lee in 2008. One emerging player
is Unilever Group. This company entered tea through its Lipton brand and it
has quickly gained retail value shares in this category. Although its retail
value sales remained relatively small compared to the leading players in 2008,
it is certainly a company to look out for.
Supermarkets/hypermarkets continues to dominate sales
Supermarkets/hypermarkets channel, driven mostly by supermarkets, remained the
most popular channel in retail volume terms for hot drinks in 2008. This
distribution format is also a great driver of retail value growth. Dutch hot
drinks consumers are becoming more educated and sophisticated in terms of
coffee and are they are increasingly willing to spend more on quality coffee
products. However, instead of specialist coffee or tea shops, this trend has
continued to favour sales through supermarkets. This is because supermarket
operators have been quick to pick up on this trend and offer added-value
products. In fact, supermarkets have been quite active in displaying more
sophisticated products on their shelves as the Dutch consumer has become more
accepting of new flavours and different types of coffee.
Positive outlook for hot drinks
The changing coffee and tea culture is one expected driver of growth for hot
drinks over the forecast period. There are also more fundamental factors that
will help hot drinks to grow in the medium term. The demographic changes in
the country such as an ageing population and the increasing number of smaller
households will mostly have a positive effect on the development of the
industry. However, some potential threats to growth exist. The economic
turmoil affecting various countries from the second half of 2008 was felt by
the Netherlands. While economic recovery is expected in the first half of the
forecast period, hot drinks could still potentially be damaged as added-value
products offer the most important growth opportunities.
Table of Contents
- HOT DRINKS IN THE NETHERLANDS : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Hot drinks maintains positive albeit slower volume growth in 2008
- Dutch consumers more sophisticated in their hot drinks choices
- Sara Lee/DE NV outpaces rivals
- Supermarkets/hypermarkets continues to dominate sales
- Positive outlook for hot drinks
- KEY TRENDS AND DEVELOPMENTS
- Growing doubts about the economy in 2008
- Demographic developments affect consumer landscape
- The sophisticated consumer is growing in number
- The pod concept revolutionises hot drinks
- Health concerns feature more strongly in the demand for hot drinks
- MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Penetration of Private Label by Sector 2004-2008
- Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 15 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector : Total Volume
2008-2013
- Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- Production/Import/Export Data
- Table 26 Imports of Hot Drinks by Sector 2001-2007
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - NETHERLANDS
- DARBOVEN AB - HOT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 JJ Darboven BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 3 JJ Darboven BV: Competitive Position 2008
- DROSTE BV - HOT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Droste BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- KALDI BV - HOT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Kaldi BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- SIMON LEVELT BV - HOT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Simon Levelt BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- COFFEE IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 27 Coffee Machine Sales: 2003-2008
- Table 28 Instant Coffee by Speciality Type 2004-2008
- Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 30 Retail Sales of Coffee by Type: Value 2003-2008
- Table 31 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 32 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 33 Standard Vs Coffee Pods 2004-2008
- Table 34 Coffee Company Shares 2004-2008
- Table 35 Coffee Brand Shares 2005-2008
- Table 36 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 37 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 38 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 39 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 40 Fruit/Herbal Tea by Type: % Off-Trade Volume 2005-2008
- Table 41 Other Tea by Type: % Off-Trade Volume 2005-2008
- Table 42 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 43 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 44 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 45 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 46 Tea Company Shares 2004-2008
- Table 47 Tea Brand Shares 2005-2008
- Table 48 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 49 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 50 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 51 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 52 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
- Table 53 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 54 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 55 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 56 Other Hot Drinks Company Shares 2004-2008
- Table 57 Other Hot Drinks Brand Shares 2005-2008
- Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume
2008-2013
- Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Value
2008-2013
- Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: %
Volume Growth 2008-2013
- Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value
Growth 2008-2013
