Soft Drinks in the Netherlands published by Euromonitor International in May, 2009. This report consists of Tables: 146 and the price starts from US $ 1900.
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Higher value growth for soft drinks than volume growth
Although both value and volume sales increased in soft drinks in 2007, it was
value sales which showed the highest growth. Volume sales increased, but were
held back by the disappointing summer of 2007. The excellent summer the
previous year had boosted volume sales, and it was a remarkable achievement
that despite the weather, the market as a whole did not see a volume decline.
Value performance was slightly better than volume, however, as many companies
re-launched their soft drinks packaging in 2006 and 2007. This was because
they wanted to improve value sales after the dramatic price war. Packaging
re-launches always help to disguise price increases.
Carbonates affected by the bad summer
The bad summer was a major influence on the development of carbonates in 2007.
Whilst the year before the warm weather and the World Cup helped to boost
sales, 2007 was more disappointing. The summer was wet, with very few periods
of very warm weather, and there were no major events such as football
championships to boost sales. This had a negative influence on soft drinks in
general and carbonates in particular. Carbonates sales are usually boosted by
warm weather, and therefore suffered the consequence of the mediocre summer.
Fruit/vegetable juice continues to show high growth
2007 was another great year for fruit/vegetable juice. Both volume and value
sales saw impressive growth rates, although the growth was not as high as the
previous year. The poor summer also limited growth in fruit/vegetable juice,
although this sector is not nearly as dependent on hot weather as, for
instance, carbonates. Thirst-quenching is an important and relevant benefit
for categories such as nectars and juice drinks, but healthy living is
certainly as important. Health issues have recently become very important to
drinks in general, and fruit/vegetable juice drinks have an excellent
reputation when it comes to this.
Positive trend for bottled water
The bad summer in the Netherlands definitely had an impact on bottled water.
The Dutch buy most of their bottled water in the summer, as the tradition of
having a bottle of water on the table at lunch and supper is not something
with which most Dutch consumers are familiar. This means that most water is
bought during hot summers when they want to quench their thirst when on the
go, or if they want a bottle to chill in the fridge. If the weather is not as
good, Dutch tap water is of such good quality (and with no chloride) that it
is an excellent alternative to bottled water.
More potential for growth in the forecast period
The outlook for soft drinks as a whole is positive, as the improved economic
and retail conditions will help market performance to improve. Soft drinks is
a mature market, however, and in terms of volume sales the growth rates will
be slightly lower than in the review period. The good news is that in general
there will be more room for added value products and premium brands, which
will boost sales values. This means that value growth over the next five years
will be higher than over the review period. This is remarkable, considering
the slowdown in volume development.
Table of Contents
- SOFT DRINKS IN THE NETHERLANDS : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Higher value growth for soft drinks than volume growth
- Carbonates affected by the bad summer
- Fruit/vegetable juice continues to show high growth
- Positive trend for bottled water
- More potential for growth in the forecast period
- KEY TRENDS AND DEVELOPMENTS
- Grocery retail more willing to invest in value-added products
- Demographic developments change consumer landscape
- Health concerns a major influence on decisions
- Dutch consumers more adventurous with new flavours and exotic tastes
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Published Data Comparisons
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - NETHERLANDS
- BAVARIA NV - SOFT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Bavaria NV: Key Facts
- Summary 3 Bavaria NV: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Summary Bavaria NV: Competitive Position 2007
- MENKEN DRINKS BV - SOFT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Menken Drinks BV: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 6 Menken Drinks BV: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 7 Summary Menken Drinks BV: Competitive Position 2007
- RIEDEL DRANKENINDUSTRIE BV - SOFT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Riedel Drankenindustrie BV: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 Summary Riedel Drankenindustrie BV: Competitive Position 2007
- UNITED SOFT DRINKS BV - SOFT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 United Soft Drinks BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 11 United Soft Drinks BV: Competitive Position 2007
- YAGUA BV - SOFT DRINKS - NETHERLANDS
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Yagua BV: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 13 Summary Yagua BV: Competitive Position 2007
- CARBONATES IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 37 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 44 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 45 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 46 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 47 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 48 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 50 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- Table 52 Low Calorie Carbonates by Category
- FRUIT/VEGETABLE JUICE IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Institutional Bottled Water Sales
- Table 69 Sales of Bottled Water to Institutional Channel 2001-2006
- Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 71 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 83 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 86 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Concentrates Conversions
- Table 94 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 101 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 102 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- RTD COFFEE IN THE NETHERLANDS
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 118 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 119 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 122 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 124 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 125 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
