Soft Drinks in Portugal published by Euromonitor International in May, 2009. This report consists of Tables: 143 and the price starts from US $ 1900.
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Innovation leads the positive performance of soft drinks in 2007
Given the expansion of the market and new trends in consumer habits, companies
are mostly opting for a marketing-led strategy to reach out to new groups of
customers. In this context in Portugal in 2007, in contrast to previous years
in the review period, the performance of soft drinks was quite positive,
mainly due to the exceptional growth registered by functional drinks and RTD
tea. This pressure to innovate in order to increase product diversity and
sophistication is expected to continue for the foreseeable future.
Health and wellness and convenience determine purchasing decisions
Portuguese consumers have become more concerned about health and wellness
issues. There have been campaigns to reduce obesity and stimulate awareness of
the benefits of improved health and fitness. The key leading companies
launched new products in 2007, featuring fewer calories and functional
ingredients. Moreover, convenience is a more important factor in determining
consumer preferences, as a result of these changes in lifestyle:
"ready-to-drink" and "easy-to-use" products are becoming more popular, leading
to new formats.
Multinational brands make inroads into domestic players' shares
Whilst the Portuguese soft drinks market has seen an increase in the number of
available products, market share has become concentrated in the hands of the
major players. This is because, with the exception of bottled water,
multinational brands have made inroads into domestic players' shares due to
their marketing expertise, budgets and product innovations. However, private
label maintained a significant share in the Portuguese soft drinks market.
Off-trade distribution continues to lead soft drinks volume sales
Off-trade distribution continued to be the key driver of soft drinks volume
sales, whilst the on-trade channel was the most valuable channel in 2007. In
general, off-trade distribution channels benefit from a wide range of
availability and diversity of soft drinks products, mainly in terms of new
launches and limited editions. However, lifestyles have been changing in the
last few years, mainly due to working hours, stress and an increasingly
cosmopolitan environment. It is evident that increasingly dynamic and hectic
lifestyles are leading to an increase in eating out, and consumers are seeking
convenient solutions, which will boost growth of on-trade value sales in soft
drinks.
Slight growth in soft drinks over the forecast period
Over the forecast period, soft drinks is expected to reach a stagnant point in
terms of value sales, whilst volume sales are expected to experience a slight
growth. The main driver of the lacklustre performance of soft drinks will
continue to be the search for healthier solutions.
Table of Contents
- SOFT DRINKS IN PORTUGAL : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Innovation leads the positive performance of soft drinks in 2007
- Health and wellness and convenience determine purchasing decisions
- Multinational brands make inroads into domestic players' shares
- Off-trade distribution continues to lead soft drinks volume sales
- Slight growth in soft drinks over the forecast period
- KEY TRENDS AND DEVELOPMENTS
- Tobacco ban in 2008
- Changing habits and lifestyles of the Portuguese population
- Packaging of soft drinks affected by health concerns and environmental
awareness
- Portugal for the first time enters the ' Choices' worldwide initiative
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - PORTUGAL
- COMPAL SA - COMPANHIA PRODUCTORA DE CONSERVAS
- ALIMENTARES SARL - SOFT DRINKS - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Compal SA -- Companhia Productora de Conservas Alimentares
Sarl: Key Facts
- Summary 3 Compal SA -- Companhia Productora de Conservas Alimentares
Sarl: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Compal SA -- Companhia Productora de Conservas Alimentares
Sarl: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 5 Compal SA -- Companhia Productora de Conservas Alimentares
Sarl: Competitive Position 2007
- SOCIEDADE AGUA DO LUSO SA - SOFT DRINKS - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Sociedade Agua do Luso SA: Key Facts
- Summary 7 Sociedade Agua do Luso SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Sociedade Agua do Luso SA: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Sociedade Agua do Luso SA: Competitive Position 2007
- SOCIEDADE CENTRAL DE CERVEJAS SA (SCC) - SOFT DRINKS - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 SCC -- Sociedade Central de Cervejas: Key Facts
- Summary 11 SCC -- Sociedade Central de Cervejas: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 12 SCC -- Sociedade Central de Cervejas: Competitive Position
2007
- SUMOLIS - CIA INDUSTRIAL DE FRUTAS E BEBIDAS SA - SOFT DRINKS - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 13 Sumolis -- Cia Industrial de Frutas e Bebidas: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 14 Sumolis -- Cia Industrial de Frutas e Bebidas: Competitive
Position 2007
- CARBONATES IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- Table 54 Low Calorie Carbonates by Subsector
- FRUIT/VEGETABLE JUICE IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: %
Volume Growth 2002-2007
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Institutional Bottled Water Sales
- SECTOR DATA
- Table 71 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 72 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 73 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 74 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 75 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 76 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 77 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 78 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 79 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 80 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 81 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 82 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 83 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 84 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 85 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 86 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 87 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 88 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 89 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 90 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates Conversions
- Summary 15 Concentrates Conversion Factors for Ready-to-Drink (RTD)
Format
- SECTOR DATA
- Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 101 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 102 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
- RTD COFFEE IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 119 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 120 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 123 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 125 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 126 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
