Disposable Paper Products in Poland

Disposable Paper Products in Poland published by Euromonitor International in September, 2009. This report consists of Tables 79 and the price starts from US $ 2400.

Introduction

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Consumers shift towards high-quality products

In 2008, retail disposable paper products grew at a faster rate compared to the review period current value CAGR. This tendency stems from the changes in buying habits of consumers who shifted towards higher-quality, premium products at the expense of lower quality, economy brands. The attempt to satisfy more demanding consumers' needs is visible in the initiatives of industry players to raise the quality standards of their offerings. Retail distribution networks are also developing higher-quality private label disposable paper products.

Convenience and indulgence demands boost sales

Polish consumers have been changing their habits in relation to disposable paper product consumption. Kitchen towels which facilitate household cleaning chores and ensure high hygiene standards won the acceptance of consumers. Soft, multi-ply toilet paper offered everyday luxury, driving out grey, recycled toiled paper. Commodities targeted at women, such as personal wipes, ultra-thin towels, pantyliners and cotton pads, registered strong development in terms of new product launches. Manufacturers which educate consumers about the properties and uses of branded products played a significant role in this trend.

Multinationals lead disposable paper products

In Poland, disposable paper products is dominated by multinational companies. Three of the four leading positions are held by Procter & Gamble Polska Sp zoo, Kimberly-Clark Poland Sp zoo and Metsá Tissue SA. The only domestic company competing with the leading multinationals is Torunskie Zaklady Materialow Opatrunkowych SA (TZMO), which leads in sanitary protection and incontinence products. Nonetheless, the importance of Harper Hygienics SA, another domestic player and the leading company in cotton wool/buds/pads, is growing in Poland.

Consumers favour large retail outlets

More and more Polish consumers are visiting supermarkets/hypermarkets to purchase disposable paper products. The leading position of this large retail format is due to the offer of a wide range of products, frequently applied price promotions and on-stop shopping opportunities. At the same time, the development of discounters continued in 2008, thanks to the enlargement of chains belonging to Jeronimo Martins Dystrybucja SA and Lidl Polska Sp zoo. The discounter format is increasing in popularity due to low prices and convenient locations, often close to residential districts.

Good prospects for development

The consumption of disposable paper products is expected to develop positively due to the changing habits and needs of consumers. A high proportion of consumers have yet to begin using kitchen towels, disposable pants or wipes, which creates opportunities for the further development and sales growth of these categories. Demographic changes will significantly influence the growth in sales of disposable paper products. Euromonitor International predicts an increase in life expectancy birth rates over the forecast period. These factors will boost sales of incontinence products and nappies/diapers/pants.

Table of Contents

• DISPOSABLE PAPER PRODUCTS IN POLAND : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Consumers shift towards high-quality products
• Convenience and indulgence demands boost sales
• Multinationals lead disposable paper products
• Consumers favour large retail outlets
• Good prospects for development
• KEY TRENDS AND DEVELOPMENTS
• Growing consumer incomes benefit sales of disposable paper products
• The birth rate is rising
• Consolidation in Polish retailing against a background of financial crisis
• Multinationals lead disposable paper products
• Private label is strongest in tissue categories
• MARKET INDICATORS
  • Table 1 Birth Rates 2003-2008
  • Table 2 Infant Population 2003-2008
  • Table 3 Female Population by Age 2003-2008
  • Table 4 Total Population by Age 2003-2008
  • Table 5 Households 2003-2008
  • Table 6 Forecast Infant Population 2008-2013
  • Table 7 Forecast Female Population by Age 2008-2013
  • Table 8 Forecast Total Population by Age 2008-2013
  • Table 9 Forecast Households 2008-2013
• MARKET DATA
  • Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
  • Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
  • Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
  • Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
  • Table 14 Penetration of Private Label by Sector 2003-2008
  • Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
  • Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
• DEFINITIONS
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - POLAND
• FABRYKA PAPIERU KACZORY SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Fabryka Papieru Kaczory Sp zoo: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• HARPER HYGIENICS SA - DISPOSABLE PAPER PRODUCTS - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Harper Hygienics SA: Key Facts
  • Summary 4 Harper Hygienics SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 5 Harper Hygienics SA: Competitive Position 2008
• HYGIENIKA SA - DISPOSABLE PAPER PRODUCTS - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 6 Hygienika SA: Key Facts
  • Summary 7 Hygienika SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 8 Hygienika SA: Competitive Position 2008
• TORUNSKIE ZAKLADY MATERIALOW OPATRUNKOWYCH SA (TZMO) - DISPOSABLE PAPER PRODUCTS - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts
  • Summary 10 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 11 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2008
• WEPA PROFESSIONAL PIECHOWICE SA - DISPOSABLE PAPER PRODUCTS - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 12 Wepa Professional Piechowice SA: Key Facts
  • Summary 13 Wepa Professional Piechowice SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• SANITARY PROTECTION IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
  • Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
  • Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
  • Table 20 Sanitary Protection Retail Company Shares 2004-2008
  • Table 21 Sanitary Protection Retail Brand Shares 2005-2008
  • Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
  • Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
• NAPPIES/DIAPERS/PANTS IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
  • Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
  • Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
  • Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
• INCONTINENCE PRODUCTS IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
  • Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
  • Table 32 Incontinence Products Retail Company Shares 2004-2008
  • Table 33 Incontinence Products Retail Brand Shares 2005-2008
  • Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
  • Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
• WIPES IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
  • Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
  • Table 38 Wipes Retail Company Shares 2004-2008
  • Table 39 Wipes Retail Brand Shares 2005-2008
  • Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
  • Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
• COTTON WOOL/BUDS/PADS IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
  • Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
  • Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
  • Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
  • Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
  • Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
  • Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
• TOILET PAPER IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
  • Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
  • Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
  • Table 52 Toilet Paper Retail Company Shares 2004-2008
  • Table 53 Toilet Paper Retail Brand Shares 2005-2008
  • Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
  • Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
• TISSUES IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
  • Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
  • Table 58 Tissues Retail Company Shares 2004-2008
  • Table 59 Tissues Retail Brand Shares 2005-2008
  • Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
  • Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
• KITCHEN TOWELS IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
  • Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
  • Table 64 Kitchen Towels Retail Company Shares 2004-2008
  • Table 65 Kitchen Towels Retail Brand Shares 2005-2008
  • Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
  • Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
• PAPER TABLEWARE IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
  • Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
  • Table 70 Paper Tableware Retail Company Shares 2004-2008
  • Table 71 Paper Tableware Retail Brand Shares 2005-2008
  • Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
  • Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
• AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
  • Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
  • Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
  • Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
  • Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
  • Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

Related Reports