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Market Research Report

Disposable Paper Products in Slovakia

Published by Euromonitor International
Published September, 2009 Product code 100737
Content info Tables 73
Price
US $ 2400 PDF by E-mail (Single User License)


Disposable Paper Products in Slovakia published by Euromonitor International in September, 2009. This report consists of Tables 73 and the price starts from US $ 2400.

Introduction

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Disposable paper products continues to grow

Disposable paper products in Slovakia witnessed a healthy growth in sales in 2008. The main growth drivers continued to be based on the country' s healthy economy performance. The Slovak economy performed well in terms of GDP growth in 2008. Simultaneously, wages increased strongly. Slovakia, in urban areas particularly, witnessed development similar to more developed Western economies. Slovak households spent more on everyday products, including disposable paper products. Consumers also spend more time outside the home which boosted AFH products directly. Rising disposable income increased the interest in disposable paper products, including premium products.

Sophistication of existing variants drives sales

The most important major trend in disposable paper products was the rising sophistication of existing assortments. Slovak consumers became increasingly interested in new variants or task-specific products. Sanitary protection witnessed several new improvements to existing products, for example by the Always brand. A new eco brand, Jessa Nature by DM-Drogerie Markt Bratislava, was launched in summer 2008. SHP Harmanec as launched several new premium variants of toilet paper, kitchen towels and tissues with a main focus on material strength which is highly demanded by consumers of disposable paper products. Several new launches included improved scents or softening additives. These new product launches confirm that Slovaks are more interested in quality disposable paper products.

Multinationals lead disposable paper products

In 2008, two multinational players Kimberly-Clark as and Procter & Gamble Slovakia sro led disposable paper products in Slovakia. However, local companies performed quite well and they led in several categories. The domestic producer SHP Harmanec was the third ranked player overall in 2008, only slightly behind the leading multinationals. Another strong local company is Celltex sro, which performs well through branded and private label products.

Discounters performs strongly

Discounters continued to increase its overall retail value share, largely at the expense of independent small grocers, in 2008. Many consumers remain price sensitive which boosted the interest in the developing discounters format and stimulated growth in sales of disposable paper products. Nonetheless, supermarkets/hypermarkets remained the dominant retail distribution format for these products.

Disposable paper products is expected to grow over the forecast period

Disposable paper products are predicted to registers constant value growth over the forecast period. Growth is expected to be steady and balanced. Sales will be driven by demographic trends such as population growth and by rising living standards. The global financial crisis is also likely to threaten sales, especially in 2009-2010. However, disposable paper products are perceived as necessary everyday items and therefore retail value sales are likely to be threatened more than retail volume sales.

Table of Contents

  • DISPOSABLE PAPER PRODUCTS IN SLOVAKIA : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Disposable paper products continues to grow
  • Sophistication of existing variants drives sales
  • Multinationals lead disposable paper products
  • Discounters performs strongly
  • Disposable paper products is expected to grow over the forecast period
  • KEY TRENDS AND DEVELOPMENTS
  • The Slovak economy determines industry performance
  • Eco brands become more popular
  • Private label develops and grows
  • Demographic trends impact development
  • Supermarkets/hypermarkets dominates retail value sales
  • MARKET INDICATORS
    • Table 1 Birth Rates 2003-2008
    • Table 2 Infant Population 2003-2008
    • Table 3 Female Population by Age 2003-2008
    • Table 4 Total Population by Age 2003-2008
    • Table 5 Households 2003-2008
    • Table 6 Forecast Infant Population 2008-2013
    • Table 7 Forecast Female Population by Age 2008-2013
    • Table 8 Forecast Total Population by Age 2008-2013
    • Table 9 Forecast Households 2008-2013
  • MARKET DATA
    • Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
    • Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
    • Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
    • Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
    • Table 14 Penetration of Private Label by Sector 2003-2008
    • Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
    • Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
  • DEFINITIONS
    • Summary 1 Research Sources
  • LOCAL COMPANY PROFILES - SLOVAKIA
  • BELLA SK SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 2 Bella SK sro: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 3 Bella SK sro: Competitive Position 2008
  • CELLTEX SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 4 Celltex sro: Key Facts
    • Summary 5 Celltex sro: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 6 Celltex sro: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 7 Celltex sro: Competitive Position 2008
  • SHP HARMANEC AS - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 8 SHP Harmanec as: Key Facts
    • Summary 9 SHP Harmanec as: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 10 SHP Harmanec as: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 11 SHP Harmanec as: Competitive Position 2008
  • SPEKTRUM SK SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 12 Spektrum SK sro: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 13 Spektrum SK sro: Competitive Position 2008
  • TENTO AS - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 14 Tento as: Key Facts
    • Summary 15 Tento as: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 16 Tento as: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 17 Tento as: Competitive Position 2008
  • SANITARY PROTECTION IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
    • Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
    • Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
    • Table 20 Sanitary Protection Retail Company Shares 2004-2008
    • Table 21 Sanitary Protection Retail Brand Shares 2005-2008
    • Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
    • Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
  • NAPPIES/DIAPERS/PANTS IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
    • Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
    • Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
    • Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
    • Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
    • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
  • INCONTINENCE PRODUCTS IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
    • Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
    • Table 32 Incontinence Products Retail Company Shares 2004-2008
    • Table 33 Incontinence Products Retail Brand Shares 2005-2008
    • Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
    • Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
  • WIPES IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
    • Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
    • Table 38 Wipes Retail Company Shares 2004-2008
    • Table 39 Wipes Retail Brand Shares 2005-2008
    • Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
    • Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
  • COTTON WOOL/BUDS/PADS IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
    • Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
    • Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
    • Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
    • Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
    • Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
    • Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
  • TOILET PAPER IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
    • Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
    • Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
    • Table 52 Toilet Paper Retail Company Shares 2004-2008
    • Table 53 Toilet Paper Retail Brand Shares 2005-2008
    • Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
    • Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
  • TISSUES IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
    • Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
    • Table 58 Tissues Retail Company Shares 2004-2008
    • Table 59 Tissues Retail Brand Shares 2005-2008
    • Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
    • Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
  • KITCHEN TOWELS IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
    • Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
    • Table 64 Kitchen Towels Retail Company Shares 2004-2008
    • Table 65 Kitchen Towels Retail Brand Shares 2005-2008
    • Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
    • Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
  • PAPER TABLEWARE IN SLOVAKIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
    • Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
    • Table 70 Paper Tableware Retail Company Shares 2004-2008
    • Table 71 Paper Tableware Retail Brand Shares 2005-2008
    • Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
    • Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
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