OTC Healthcare in Argentina published by Euromonitor International in June, 2009. This report consists of Tables 95 and the price starts from US $ 2400.
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Growth continues for OTC healthcare
The Argentine market for OTC healthcare products saw growth during 2008, due
to higher advertising expenditure aiming to make consumers aware of the
benefits of products such as Elea' s Mox 12 Hs naproxen, or Boehringer' s
Buscapina Fem IBS treatment. Additionally, consumers saw strong disposable
income growth throughout most of the year, and could afford to purchase OTC
products.
Price agreements come to an end
Without much publicity, price agreements between the government and the main
industry associations CILFA (Cámara Industrial de Laboratorios Farmacéuticos
Argentinos), CAEME (Cámara Argentina de Especialidades Medicinales) and
COOPERALA (Cámara Empresaria de Laboratorios Farmacéuticos) of the
pharmaceutical market came to an end, as companies could not afford to keep
prices at the current level and remain profitable. Prices, however, increased
only at around the official rate of inflation as calculated by INDEC (National
Institute of Statistics and Census), which for political reasons
underestimates inflation. Private economists estimate that the inflation rate
is at least double that measured by INDEC, and as a result OTC players are
seeing their margins eroded by inflation.
Local companies gain share
Boosted by product launches in 2007, such as Elea' s Mox 12 Hs in 2007 and
Lasifarma' s Tafirol T Caliente Plus, as well as advertising expenditure aimed
at increasing awareness of products' advantages, local companies are gaining
positions over their global counterparts. Local companies also generally tend
to charge lower prices than global companies, and therefore have a clear
advantage over global players.
Drugstores gain distribution share
Farmacity continued expanding the number of outlets it possesses in Argentina
and continued with promotions, such as raffles that all customers
automatically enter for prizes such as cars. Additionally, drugstores offer a
24-hour service, low prices, payment in instalments if using a credit card,
and a wide assortment of products in addition to just OTC and pharmaceutical
products, such as cosmetics and toiletries and even packaged food. As a
consequence, the channel' s share of sales increased as Argentine consumers
appreciate all the benefits provided by the leading drugstore chain.
Slow down in growth predicted
Sales are forecast to growth in 2008-2013 period, but at a significantly lower
pace, as the performance of the economy will worsen significantly, as a result
of low commodity prices and high governmental expenditures. Argentineans,
however, will have increasing interest in maintaining and improving their
health and will then demand higher quantities of OTC products, but at a slower
growth pace.
Table of Contents
- OTC HEALTHCARE IN ARGENTINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Growth continues for OTC healthcare
- Price agreements come to an end
- Local companies gain share
- Drugstores gain distribution share
- Slow down in growth predicted
- KEY TRENDS AND DEVELOPMENTS
- Volatile economic and political environment causes stress
- Parapharmacy/drugstore chains' growth to limit manufacturers' profitability
- Self-medication drives up sales
- Companies slow down product launches
- Eroding economy could hurt growth
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- Summary 1 OTC Healthcare Switches 2005-2008
- DEFINITIONS
- Summary 2 Research Sources
- LOCAL COMPANY PROFILES - ARGENTINA
- ARCOR SAIC - OTC HEALTHCARE - ARGENTINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Arcor SAIC: Key Facts
- Summary 4 Arcor SAIC: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Arcor SAIC: Competitive Position 2008
- CADBURY STANI SAIC - OTC HEALTHCARE - ARGENTINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Cadbury Stani SAIC: Key Facts
- Summary 7 Cadbury Stani SAIC: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 Cadbury Stani SAIC: Competitive Position 2008
- GERARDO RAMóN Y CíA SAIC, LABORATORIOS - OTC HEALTHCARE - ARGENTINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Laboratorios Gerardo Ramón y Cía SAIC: Key Facts
- Summary 10 Laboratorios Gerardo Ramón y Cía SAIC: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Laboratorios Gerardo Ramón y Cía SAIC: Competitive Position
2008
- LABORATORIO ELEA SACIF Y A - OTC HEALTHCARE - ARGENTINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Laboratorio Elea SACIF y A: Key Facts
- Summary 13 Laboratorio Elea SACIF y A: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 14 Laboratorio Elea SACIF y A: Competitive Position 2008
- LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - ARGENTINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Laboratorios Andrómaco SA: Key Facts
- Summary 16 Laboratorios Andrómaco SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 17 Laboratorios Andrómaco SA: Competitive Position 2008
- ANALGESICS IN ARGENTINA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 11 Sales of Analgesics by Subsector: Value 2003-2008
- Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 13 Herbal vs Standard Topical Analgesics 2003-2008
- Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 15 Analgesics Company Shares by Value 2004-2008
- Table 16 Analgesics Brand Shares by Value 2005-2008
- Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 21 Sales of Decongestants by Type: Value 2003-2008
- Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN ARGENTINA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 31 Sales of Digestive Remedies by Subsector: % Value Growth
2003-2008
- Table 32 Herbal vs Standard Digestive Remedies 2003-2008
- Table 33 Digestive Remedies Company Shares by Value 2004-2008
- Table 34 Digestive Remedies Brand Shares by Value 2005-2008
- Table 35 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2008-2013
- MEDICATED SKIN CARE IN ARGENTINA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
- Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 41 Medicated Skin Care Company Shares by Value 2004-2008
- Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 43 Acne Treatments Brand Shares by Value 2005-2008
- Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- VITAMINS AND DIETARY SUPPLEMENTS IN ARGENTINA
- HEADLINES
- TRENDS -- VITAMINS
- TRENDS -- DIETARY SUPPLEMENTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 47 Dietary Supplements: Brand Ranking by Positioning 2008
- Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
- Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
- Table 50 Dietary Supplements by Positioning 2006-2008
- Table 51 Vitamins and Dietary Supplements Company Shares by Value
2004-2008
- Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 53 Vitamins Brand Shares by Value 2005-2008
- Table 54 Dietary Supplements Brand Shares by Value 2005-2008
- Table 55 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2008-2013
- Table 56 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
- NRT SMOKING CESSATION AIDS IN ARGENTINA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 57 Number of Smokers by Gender 2003-2008
- SECTOR DATA
- Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
- Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2003-2008
- Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
- Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
- Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
- Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2008-2013
- Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2008-2013
- EYE CARE IN ARGENTINA
- HEADLINES
- SECTOR DATA
- Table 65 Sales of Eye Care by Subsector: Value 2003-2008
- Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 68 Eye Care Company Shares by Value 2004-2008
- Table 69 Eye Care Brand Shares by Value 2005-2008
- Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- EAR CARE IN ARGENTINA
- HEADLINES
- SECTOR DATA
- Table 72 Sales of Ear Care: Value 2003-2008
- Table 73 Sales of Ear Care: % Value Growth 2003-2008
- Table 74 Ear Care Company Shares by Value 2004-2008
- Table 75 Ear Care Brand Shares by Value 2005-2008
- Table 76 Forecast Sales of Ear Care: Value 2008-2013
- Table 77 Forecast Sales of Ear Care: % Value Growth 2008-2013
- ADULT MOUTH CARE IN ARGENTINA
- HEADLINES
- SECTOR DATA
- Table 78 Sales of Adult Mouth Care: Value 2003-2008
- Table 79 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 80 Adult Mouth Care Company Shares by Value 2004-2008
- Table 81 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 82 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 83 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN ARGENTINA
- HEADLINES
- SECTOR DATA
- Table 84 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 85 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 86 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 87 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 88 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
- Table 89 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
- WOUND TREATMENTS IN ARGENTINA
- HEADLINES
- SECTOR DATA
- Table 90 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 91 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 92 Wound Treatments Company Shares by Value 2004-2008
- Table 93 Wound Treatments Brand Shares by Value 2005-2008
- Table 94 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 95 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- OTC OBESITY IN ARGENTINA
- HEADLINES
- EMERGENCY CONTRACEPTION IN ARGENTINA
- HEADLINES
